We provide PPC marketing services for clients around the world. Many have been working with us for years, some for more than five. Even those who once left usually come back.
The reason is simple: we do not just run ads. We put ourselves into the success of our clients as if it were our own business. We pay attention to every detail and bring everything to perfection.
Perfectionism and dedication are the foundation of our culture and the reason for the trust we receive. Founded by Yulian Hrab, Excella PPC is recognized as one of the best boutique PPC agencies in Ukraine, with an additional presence in New York, USA. We help businesses in e-commerce and services scale profitably through paid ads.
Services we provide include Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Twitter Ads. Our team also performs in-depth PPC audits, conversion tracking setup, audience research, campaign restructuring, and ongoing optimization to ensure every dollar is invested effectively.
Over the last decade, we have managed hundreds of millions in ad spend for clients across North America and Europe. On Upwork, we are Top Rated with $400k+ earned, a proven record of delivering consistent results and building long-term partnerships.
Our philosophy is simple: treat every budget as if it were our own, focus on ROI, and build partnerships that last for years.
As a performance marketing agency, we specialize in driving ROI through paid search and paid social campaigns tailored to each industry.
Let’s set up a call to talk about your project, your goals, and how we can achieve them together.
Excella PPC offers competitive pricing, with projects ranging from under $10,000 to over $50,000. Clients appreciate the value for cost, citing effective management and improved ROAS. Many noted their responsiveness and ability to adapt strategies, enhancing overall advertising efficiency.
Excella PPC is consistently praised for their reliability and timeliness in delivering project milestones. Clients appreciate their ability to meet deadlines and provide consistent updates, contributing to a smooth collaboration process.
Areas for Improvement in Competitor Benchmarking
While feedback is overwhelmingly positive, one client suggested providing more detailed competitor benchmarking insights at the project's outset to enhance market positioning understanding from day one.
Impressive Industry Knowledge
Clients highlight Excella PPC's extensive industry knowledge and expertise in various sectors. Their understanding of market dynamics and ability to tailor strategies to specific business needs impresses clients and contributes to successful outcomes.
Openness to Feedback and Adaptability
Clients value Excella PPC's openness to feedback and adaptability. The team is willing to refine strategies based on client input and changing business needs, fostering a collaborative and productive partnership.
Effective Communication and Responsiveness
Multiple reviews praise Excella PPC's communication skills and responsiveness. Clients appreciate timely updates, clear communication through emails and messaging apps, and proactive responses to queries and strategic shifts.
High Client Satisfaction and Long-Term Results
Excella PPC's commitment to long-term growth and client satisfaction is evident. Clients are impressed by the team's ability to deliver substantial improvements in digital marketing performance and exceed expectations.
"Yulian was very responsive and answered all our questions."
Oct 24, 2023
President, Choose Your Life
Matt Triplett
eCommerce
Salt Lake City, Utah
1-10 Employees
Online Review
Excella PPC provided PPC services for an e-commerce product reseller. Their work included ad campaign management, budget management, and conversion tracking on Bing, Google Ads, and Google Shopping.
Thanks to Excella PPC, the client saw great results on their ROAS, cost per acquisition, and conversion rates. Excella PPC was very responsive, as they answered all questions quickly and provided monthly performance updates. Moreover, they provided and executed excellent recommendations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of Choose Your Life
Describe what your company does in a single sentence.
Ecommerce Reseller
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Excella PPC to accomplish?
Create and Manage Adwords Campaigns
SOLUTION
How did you find Excella PPC?
Upwork
Why did you select Excella PPC over others?
High ratings
Experience
How many teammates from Excella PPC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We worked with Yulian who created and managed all of our search engine marketing campaigns including Bing, Adwords, and Shopping campaigns. This included ad creation, bid adjustment, shopping feed maintenance, and conversion tracking through analytics. We had campaigns in USA, Canada, Australia, South America, and Europe.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
ROAS tracking, CPA, Conversion Rate
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yulian was very responsive and answered all our questions usually with in a couple hours and never more than one day. Yulian gave us monthly campaign updates to show how we were doing.
What was your primary form of communication with Excella PPC?
Email or Messaging App
What did you find most impressive or unique about this company?
Gave recommendations and executed with out much work needed from me, but made changes when I asked when budgets needed changing or certain campaigns to be focused on.
Are there any areas for improvement or something Excella PPC could have done differently?
Maybe more clear on what work was being done specifically, so I knew we were on same page.
RATINGS
5.0
"Yulian and I had a great business partnership and we really appreciate all the work he did to grow our business over the years."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-21 of
21 Reviews
Packages we offer:
Social Media Advertising
Maximize your impact on Facebook and Instagram with expertly managed Meta Ads campaigns. Our team develops comprehensive, data-driven strategies tailored to your business goals - from audience research and creative development to ongoing optimization. Increase conversions, strengthen your brand presence, and generate measurable ROI.
Excella PPC distinguishes itself in the digital marketing arena by cutting through corporate red tape and focusing on adaptable, bespoke strategies that cater to the specific demands of our partners. We're committed to delivering meticulous and expertly crafted pay-per-click campaigns whenever you need them.
Small
PPC Marketing Audit (one channel)
$300
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Dedicated Senior Strategist
2
day
delivery
Medium
Small to Medium-Sized PPC Accounts.
$1,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
1
month
delivery
Large
Large-Scale Google Ads Accounts
$3,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
1
month
delivery
Features
Small
$300
/total
Medium
$1,000
/total
Large
$3,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
–
✓ Complete PPC Ads Account Set-Up
–
✓ Ongoing Monthly PPC Ads Management
–
✓ Scheduled Monthly Calls and Performance Reporting
–
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
–
–
✓ Strategy + Execution
–
✓ Dedicated Senior Strategist
✓ Working Calls
–
✓ Competitor & Market Review
–
✓ Ad Copy Testing
–
✓ Merchant Center + Feed Optimization
–
✓ Remarketing Setup + Optimization
–
✓ Custom Reporting Dashboard
–
–
Small
$300
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
–
✓ Complete PPC Ads Account Set-Up
–
✓ Ongoing Monthly PPC Ads Management
–
✓ Scheduled Monthly Calls and Performance Reporting
–
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
–
✓ Strategy + Execution
–
✓ Dedicated Senior Strategist
✓ Working Calls
–
✓ Competitor & Market Review
–
✓ Ad Copy Testing
–
✓ Merchant Center + Feed Optimization
–
✓ Remarketing Setup + Optimization
–
✓ Custom Reporting Dashboard
–
Medium
$1,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
✓ Scheduled Monthly Calls and Performance Reporting
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
–
✓ Strategy + Execution
✓ Dedicated Senior Strategist
✓ Working Calls
✓ Competitor & Market Review
✓ Ad Copy Testing
✓ Merchant Center + Feed Optimization
✓ Remarketing Setup + Optimization
✓ Custom Reporting Dashboard
–
Large
$3,000
/total
✓ PPC Ads Audit
✓ One-to-One Consultation
✓ Conversion Tracking
✓ Complete PPC Ads Account Set-Up
✓ Ongoing Monthly PPC Ads Management
✓ Scheduled Monthly Calls and Performance Reporting
✓ +1 Ad Channel (Microsoft Ads/LInkedIn Ads)
✓ Strategy + Execution
✓ Dedicated Senior Strategist
✓ Working Calls
✓ Competitor & Market Review
✓ Ad Copy Testing
✓ Merchant Center + Feed Optimization
✓ Remarketing Setup + Optimization
✓ Custom Reporting Dashboard
Ecommerce Advertising (Google Ads, Meta, etc)
Excella PPC is a strong choice as a Google Ads agency for ecommerce and DTC brands. We help online stores grow with personalized Google Ads management services, including Google Shopping and Performance Max campaigns. We also work with the most common ecommerce platforms, including Shopify and WooCommerce
Small
Small Ecommerce, 1 ad channel. Google Ads or other
$1,000
/month
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Medium
Mid-size ecommerce 1 ad channel. Google Ads etc
$1,500
/month
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Large
Large ecommerce +1 ad channel. Google Ads + Bing
$3,000
/month
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Features
Small
$1,000
/mo
Medium
$1,500
/mo
Large
$3,000
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
–
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Small
$1,000
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Medium
$1,500
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Large
$3,000
/mo
Ecommerce Ads Audit
Strategy + Execution
Proactive Optimization & Monitoring
Conversion Tracking Setup
Merchant Center + Feed Optimization
Campaign Structure + Segmentation
Keyword + Search Term Control
Shopping & Performance Max Management
–
Ad Copy + Creative Testing
Remarketing Setup + Optimization
Working Calls (/Bi-weekly/Monthly)
Dedicated Senior Strategist
Our Story
Excella PPC was founded by Yulian Hrab with the vision of building a Google Ads and PPC agency focused on honesty, transparency, and measurable ROI. Starting as a freelancer in Ukraine, Yulian grew long-term partnerships into a boutique team with offices in Kyiv and New York. Today, Excella PPC supports clients across e-commerce, SaaS, healthcare, finance, dental, local services and more. Clients stay with us for years because we treat every budget as our own.
Meet the Team
Yulian HrabFounder
I’m Yulian Hrab, a senior PPC expert from Ukraine and the founder of Excella PPC — a boutique digital marketing agency focused exclusively on paid ads. Over the last 10 years, I’ve managed millions in ad spend across Google, Meta, and Microsoft Ads.
Ivan UsenkoCo-Founder
I'm an experienced PPC and tracking expert and co-owner of Excella PPC. I've worked in various niches including e-commerce, lead generation, local businesses, SaaS and App projects.
Serhi ZaikaPPC Manager
Serhii joined Excella PPC bringing fresh energy and a strong passion for digital advertising. As a PPC Specialist, he works daily with Google and Meta Ads, focusing on building well-structured campaigns that deliver measurable growth.
What Sets Us Apart
Top PPC Agency in New York & Ukraine
Excella PPC is recognized as one of the top PPC agencies in New York and Ukraine. We specialize in Google Ads, Meta Ads, and Microsoft Ads management for brands that care about real growth. Our campaigns are built for ROI, lead quality, and long-term scalability.
Transparent and Hands-On Performance Marketing
We believe in complete transparency and daily involvement. Every account is managed directly by senior PPC specialists. No outsourcing, no automated set-and-forget campaigns. You’ll always know exactly what we’re optimizing and how it drives measurable
Proven Results for E-Commerce & Lead Generation
From e-commerce stores to local service businesses, we help clients achieve consistent growth through data-driven paid search and feed optimization strategies. Our work has increased ROAS, reduced CPA, and built strong customer pipelines for companies worldwide.
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