Evolvery

BACKGROUND

Please describe your company and your position there.

I'm marketing manager at EY

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evolvery, and what were your goals?

Our web was created in 2018, back then the goal was to build awareness of a product and use it as an additional marketing channel for company. Later on, we focused on making a product profitable. Evolvery really helped us with digital marketing strategy, tools, and consultations.

SOLUTION

How did you select this vendor and what were the deciding factors?

When I've joined a company, Evolvery was already working with us. As I know, ex-colleagues decided to select Evolvery, because it's one of the best-known and reliable digital marketing agencies in Lithuania.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Evolvery has helped to build digital marketing strategy, they were in charge of Google Ads campaigns, results tracking on Google Analytics, they have also consulted us for digital marketing-related topics. Measurable results were our focus area, therefore assistance with Google Analytics was crucial. Evolvery helped to set-up a lot of customized solutions on that platform. They also provided us with valuable insights and practical tips. We considered Google Ads as additional channel, because of origin of our specific product. It wasn't delivering results we wanted, but has helped to build brand awareness.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 4 PM's, at least 2 digital ads specialists, seo specialist, Google Analytics specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Described above.

Describe their project management style, including communication tools and timeliness.

We had weekly calls and constant communication via emails (it was our preffered communication tool)

What did you find most impressive or unique about this company?

In general, it's a company that I could recommend.

Are there any areas for improvement or something they could have done differently?

It really depends on Project Manager. For me crystal clear communication and fast reaction is the key for successful collaboration, especially when we talk about digital marketing, a very fast-paced field. I've worked with 4 PM's and they all had different management styles. Some of them (who left company) were really not responding for days or even weeks. I had the best experience with Gabriele, the last manager for our product. She was always helpful, positive, had can-do attitude. As a young professional, she seems reliable and has necessary knowledge.

Talking about frequent change of PM's, it was quite complicated for us, as not all of hand-overs were successful. That means it was taking time to explain to a new person what was happening. Also, high attrition rate of PM's is a bad signal for me, as a client,.

BACKGROUND

Please describe your company and your position there.

We are crowdfunding platform that allows people to invest in different RE projects online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evolvery, and what were your goals?

We are launching a new version of our website aimed at optimizing processes and driving conversions, shortening the customer's journey.

SOLUTION

How did you select this vendor and what were the deciding factors?

Evolvery has stood out in the market in several respects: a clearly stronger team competence, exceptional attention to our needs, and extremely fast communication.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first discussed our needs in order to select a targeted mix of tasks. The Evolvery team completed all tasks faster than we expected, presented every part of the task in detail, and delved into the needs of our non-standard product and potential customers.

Conducted an in-depth technical audit, during the presentation of which not only told about the results, but also gave a great deal of insight into "how it works". In addition, they have provided us with lists of recommendations for the migration process that guides us through the transition to the new site.

How many resources from the vendor's team worked with you, and what were their positions?

I have been introduced with at least 5 team members dedicated to our tasks, SEO and UX specialists, account managers, but to my knowledge more colleagues worked on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As the project is still ongoing on our part, we do not have specific figures to define the results. But we’ve gotten some crucial insights that I believe will elevate our conversions.

How effective was the workflow between your team and theirs?

We had live and online meetings with the team working on the project and individual presentations of the completed tasks after each task. The Evolvery team also advised us on post-project issues.

What did you find most impressive or unique about this company?

Evolvery had a highly competent team and an extremely wide range of services, so every digital marketing need is met in detail. The team also stood out for its extremely deep approach to our issues and the nature of our business. We have not yet encountered such an attentive team throughout our operations.

Are there any areas for improvement or something they could have done differently?

We look forward to working on joint projects in the future, and we wish for this team to maintaine their unique approach to clients.

BACKGROUND

Introduce your business and what you do there.

We are a cluster of Avon, and we are currently located in four countries. We offer local advertising services, and I am the digital lead for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evolvery?

We hired them to provide digital advertising services for Facebook, Instagram, YouTube, and Google.

SOLUTION

What was the scope of their involvement?

We have an online business and all the advertisements are mostly for the online shop. Every month we have a new brochure and all our campaigns are monthly based. Evolvery conducts monthly advertising and campaigns for our services. They also provide content marketing and product advertising.

What is the team composition?

I work with three people from the Evolvery team, including an account manager who serves as my main point of contact.

How did you come to work with Evolvery?

I'm not sure of the hiring process since when I came on board in the company, they were already working as the advertising agency.

How much have you invested with them?

We’ve spent about €80,000 (approximately $90,000 USD) so far.

What is the status of this engagement?

We started the collaboration in October 2017, and it's still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed an increase in traffic, and we continue to count orders and interactions from our advertisements.

How did Evolvery perform from a project management standpoint?

They are amazing, and they always deliver on time. Also, they consistently support us and provide feedback on everything. In terms of communication, we interact via email or through Google Docs.

What did you find most impressive about them?

What’s been most impressive about Evolvery is that they offer a variety of advertising services. Also, they’re open-minded on using different techniques to attract customer attention.

Are there any areas they could improve?

We’d like to see a lower cost per acquisition (CPA) rate. We’ve attracted customers who are a bit cheaper, but our costs are still going up.

Any advice for potential customers?

I recommend setting up training sessions with them as they are super good at what they do. This will be a good investment of money.

BACKGROUND

Please describe your company and your position there.

I am a CEO of LogTech startup, which works with manufacturing companies and helps them to automate logistics processes

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evolvery?

On-site & off- site SEO optimization + expansion of paid channels to various countries.

SOLUTION

How did you select this vendor and what were the deciding factors?

International experience Know-how of different marketing channels Approach to the customer's needs

Describe the project in detail and walk through the stages of the project.

Cloud-based transportation and warehouse scheduling software, which works to source, monitor and analyse transportation shipment based data.

How many resources from the vendor's team worked with you, and what were their positions?

SEO, Digital adds, strategy implementation resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Validated and confirmed new inbound verticals (webinars, lead magnets) Increased number of MQL from inbound by 33%

How effective was the workflow between your team and theirs?

Their communication is very smooth, and Evolvery's team acts and reacts very fast!

What did you find most impressive or unique about this company?

Being flexible to our needs at the same time bringing knowledge to different situations.

Are there any areas for improvement or something they could have done differently?

Everything was done properly!

BACKGROUND

Please describe your company and your position there.

I am Vice President of Marketing at CAST AI, Cloud Automation and Optimization platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Evolvery?

We were looking to enter the market with the newly launched SaaS startup. Evolvery conducted the market research, prepared a Performance marketing plan, helped to set up campaign tracking.Evolvery acted as our external digital marketing team to

SOLUTION

How did you select this vendor?

By recommendation from another company

Describe the scope of their work in detail.

Evolvery provided us with in-depth market research overviewing the competitive landscape. The research included:

• the highest-ranking paid & organic keywords
• traffic analytics
• brand mentions

What was the team composition?

Evolvery worked directly with our company Co-founders and Director of Marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Using market research documents, we identified the potential strategic marketing activities for growth. Help with the performance marketing and analytics, allowed us to start activities faster.

How effective was the workflow between your team and theirs?

We were communicating via a shared Slack channel. Evolvery was always responsive in less than an hour. We received all promised deliveries without any delays.

What did you find most impressive about this company?

Their understanding of performance marketing and market research techniques were impressive. Instead of assumptions, providing valuable data.

Is there any area for improvement or anything that could have been done differently?

N/A