Magnetic Branding With Honest Advice And Fair Pric

I create eye catching packaging design for retail products that consumers love and buy. 

Product marketing with me, Renee Weaver, is simple and rewarding. With over 25 years experience I openly share my secrets to standing out on shelf and online. I show you how to capture the attention of your target market and convert people into brand advocates. 

Evolve Brand Design is a boutique studio specialising in product marketing in Brisbane. Although small, I offer a full range of marketing services for retail product manufacturers - from startups to fast moving consumer goods. 

I have been working with Queensland Government & Regional Food Groups for almost a decade and am well aware of need to establish value add’s and/or genuine opportunities for micro, small and medium manufacturers to build their business.  As well I have been part of the Executive of FoodQ, have membership with FAIQ and FAN (Food & Agribusiness Network).

SERVICES
I provide strategic product marketing services including: 

- branding: small business logo design & FMCG branding
- packaging and label design
- quality graphic design for marketing materials such as brochures, tradeshow banners, signage and advertising
- websites with an SEO foundation 
- label printing: short-runs, waterproof gloss or matt adhesive

+ Product Label Templates
Save loads with gorgeous product label templates designed for small businesses. Regulation compliant artwork files ready to customise for ANY product. 
Basic Label Templates: these are regulation compliant label design that you can easily add your own brand to. 
Premium Templates: Beautifully design full layouts included 9 logo options, label setup, business card and swing tag! Edit ANY element to suit your product 

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2004
Show all +
Albion, Australia
headquarters

Portfolio

Key clients: 

My client list includes Cadbury’s, Bass Breweries, Unilever, Nestle, Ausfine Foods and a number of local and boutique brands such as Trisco Foods, Capilano Honey, Orange Power, BotanicES, Rainforest Bounty and Proteco Oils.

Lifestyle Oils

Proteco Oils has manufactured quality oils for the health food, pharmacy, cosmetic and food manufacturing sectors since 1986.

 

The primary target audience were key to the design outcome. Mostly females, 25-60+ years, with a busy life attempting balance family and work demands. These consumers are health conscious, seeking natural and chemical free solutions to assist with maintaining their

health and well being.

 

Evolve Brand Design redesigned the Lifestyle Oils with a contemporary design. The main focus of the design captures the unique selling point by demonstrating how to consume the oils via delicious serving suggestions. 

 

For more about this project: https://www.evolvebranddesign.com/proteco-oils-pressed-purity/

Pressed Purity Cold Pressed Oils

This iconic Queensland company is situated close to many nut, fruit and seed crops. The fortunate location provides ready access to fresh Australian produce. Pressed Purity are a well positioned high volume commodity range of Australian oils. Now exporting to China and throughout Asia Pacific Proteco Oils has grown with the help of Evolve Brand Design. 

 

Pressed Purity are a range of

cold pressed oils ideal for cooking. The high quality oils are extracted from nuts, fruit and seeds. They are flavoursome and are naturally chemical and preservative free. Pressed Purity are one of the few oils on mainstream supermarket shelves which is 100% Australian. They offer a wider range variants than any other oil manufacturer in Australia.

 

The implied chemical free processing of the raw crops into edible oils is embodied in the brand design. the design for the brand is an analogy for pressing the oil from the fruit, nut or seeds using a vice. The Pressed Purity distinctive edge is threefold. Chemical free, 100% natural ingredients and genuinely Australian. The packaging has been designed to express the delicious flavour variants, featuring realistic illustrations and colour coding, the range is abundant with appeal.

 

For more about this project: https://www.evolvebranddesign.com/proteco-oils-pressed-purity/

Purely Nutz

Located in Australia’s peanut region, Kingaroy, South East Queensland peanut butter processing was a natural fit for Proteco Oils.
 

Evolve Brand Design assisted in the brand name, brand design and packaging design and magazine advertising.
 

While the purchasing power comes from this primary target audience the secondary audience is much wider. These spreads appeal to all age groups,

but the actual consumer was to be mostly aged 3 – 25 years old. 

 

The execution of the design has the edginess of graffiti art to appeal to the wide audience. The concept behind the brand design reflects the fun and quirky aspect of the product name. The USP is pure crushed peanuts blended with natural flavours. The concept for the labels design capture the key unique selling point through the casual conversational language and design style. The peanuts are highlighted by the raw illustration style and gold print. Standout for the range was achieved through ownership of the black background against the competitor 'category norm' colours.

 

For more about this project: https://www.evolvebranddesign.com/purely-nutz/

Trisco Foods: Precise Brand Development

 

Trisco Foods innovative approach to product development saw the launch of a revolutionary product to the medical industry. Trisco Foods ‘Precise’ is the motherbrand that represents Thick-N Instant, Thickened Water, Ready-To-Drink Flavoured Water, Cordials and Juices.

Evolve Brand Design led the strategic positioning of the Precise product launch and has been integral

in creating all marketing materials. These include the brand and packaging design of bottle labels, sachets, boxes and foil lid cups. Other marketing items include flyers, trade show banners and digital graphics. 

The brand image needs to engage medical practitioners and purchasing officers on the front end. Then the communication of safe product usage was vital for the carer during product preparation.
 

The Precise brand design concept captures the key unique selling point (USP). The USP is that this is a liquid dispensed with a precision pump. The number of pumps impact the prescribed thickness which measures the exact dose. The brand design embodies the product nature which has a thick consistency. The goal of the label redesign was to freshen up the brand with a more clinical approach. There is greater emphasis on the USP with the precision dosage pump graphic, illustrations and measurement guide.

For more about this project: https://www.evolvebranddesign.com/trisco-foods-precise/