Evolve Activation

Please describe your company and your position there.

At the time I partnered with Evolve, I was working for Equinox and my role was to oversee all marketing and event related efforts for the West Coast.

For what projects/services did your company hire Evolve Activation?

We hired Evolve to help design, produce, and manage our onsite activation efforts at Zuma Beach for the Malibu Triathlon.

What were your goals for this project?

Our goals were to connect and engage with as many attendees (both athletes and spectators) as we could. We wanted them to enter the Equinox tent and experience all the things Equinox had to offer related to movement, nutrition, and regeneration.

How did you select this vendor?

I worked for several years with John Fox while at Event Management & Promotions and Momentum. John's track record of hard work and creativity made it an easy decision for me to hire Evolve to manage our execution efforts.

Describe the scope of their work in detail.

We asked evolve to take a 20x20 space and design an experience that would engage consumers and have them participate in a variety of activities. We tasked them with developing an experience that would represent what an experience would feel like inside one of our clubs. They handled all procurement, design, creation, set-up, tear down, staffing, reporting, and execution.

What was the team composition?

Working with the team was a pleasure in that they were extremely engaged from Day 1, making themselves readily available for calls and meetings and always had solutions.

Can you share any outcomes from the project that demonstrate progress or success?

We ended up exceeding our goals and expectations with the number of people who visited our tent by 22%. The comments received onsite and number of social posts shared highlighted the overall success of the event.

How effective was the workflow between your team and theirs?

The workflow was extremely successful. Their whole team was always coming to meetings with ideas and suggestions at different budget levels which allowed us to create the look and feel that we wanted and a price point that suited our budget. They were extremely responsive and friendly and an overall pleasure to work with.

What did you find most impressive about this company?

Their overall can-do attitude and flexibility to pivot at any time if need be, whether during the planning or onsite during the event. They were an absolute pleasure to work with and I would highly recommend them.

Are there any areas for improvement?

We were honestly extremely satisfied and didn't identify any areas of improvement.

Please describe your company and your position there.

The original American original, Cypress Grove, was founded in the 80's by Mary Keehn, self-proclaimed "serious hippie" and single mother of four in search of wholesome milk for her children.

Now known for award winning cheeses that make you want to do the happy dance, and of course for the highest selling goat cheese in America, Humboldt Fog -- Cypress Grove innovated the goat cheese movement for America.

As a Marketing Manager for Cypress Grove, my focus was to build the brand through an effective event portfolio and find creative opportunities for our consumer base to be immersed in our brand, through both taste and unforgettable experience.

For what projects/services did your company hire Evolve Activation?

Evolve was hired as a support partner to our first ever experiential program, Cheeseboards for Dinner. This program was a pop-up series consisting of 3 cities, a long list of partners, and of course--so much cheese.

What were your goals for this project?

Cheeseboards for Dinner aimed to provide our consumer base with a brand experience that leaves them a Cypress Grove enthusiast with a new tool in their week-day meal tool-kit. We wanted to see an increase in brand awareness, sentiment, product recall, and intention to purchase.

How did you select this vendor?

We selected Evolve based on their clear ability to be nimble, provide custom support both on strategy and execution, and be a flexible partner while prioritizing meeting our (high-maintenance) needs.

Describe the project in detail.

Evolve provided initial strategy and planning support and was able to offer both time and expertise as we shaped what the final program would look like. They were able to make suggestions based on years of knowledge and experience, and even help us to get the most out of their partnership in terms of how we could activate their support, and for what areas that we might have been missing.

As we neared activation, I began to work closely with their logistics team who further impressed me with level of detail, dedication, and ease at which they operated.

Evolve performed site visits in our target cities for numerous venues on our behalf, did extensive research, outreach, & negotiations to help us land strong venues--and was always willing to listen to feedback and react quickly to any needed adjustments.

What was the team composition?

I worked with their client manager during the RFP process, and was quickly connected to the Directing Leadership once signed on as we discussed strategy, needs etc.

They have an extensive team that covers all specialties within experiential marketing, so depending on what area we would be tackling--I often would be looped in with someone to directly execute on that piece. As we neared activation I connected in with their logistics crew and worked closely with my lead contact through the full series. They have a great balance of both consistency, and effective "who needs to be at the table" strategy.

Can you share any outcomes from the project that demonstrate progress or success?

Results illustrated that the event experience was having the influence on attendees and extended audience that we'd hoped to see. Evolve was instrumental in keeping the logistics tight, following up on details, and keeping the bar of quality raised high so our team could be lazer-focused on the experience we were delivering.

How effective was the workflow between your team and theirs?

The collaboration process and work-flow worked really well. They were flexible on plans, and made themselves available nearly any time I needed something. They are easy to work with, flow with, change with, get creative with.

What did you find most impressive about this company?

They were entirely dedicated to us and to our goals--even while we were really only one small client in their portfolio. These are the kind of partners you want, no matter how big or small you are.

Are there any areas for improvement?

Looking back it would likely have been helpful for us to talk through our plan to make the series successful and well-attended. We had a strategy here and were not looking to Evolve to support this area at the time, but hearing a draft promotional pitch may have opened us up to the benefit of both of us pushing the event out, both for on-site attendance and digital sharing.

We did discuss a few digital platforms as add-ons, but having a larger discussion of what Evolve could offer during contract negotiations may have helped build support into the agreement and take the panic off of ticket sales market to market.

Evolve is a nimble partner and allowed us to tell them what our custom needs were, but as industry experts it can be useful, especially to first-time clients, to propose suggested support based on what we outlined in the RFP.

Introduce your business and what you do there.

I'm work in marketing at a food production company.

What challenge were you trying to address with Evolve Activation?

We needed people to hand out samples and talk about our products at our booth during an event.

What was the scope of their involvement?

They hired people to stand at the front of our booth, hand out samples to people, engage with customers and people passing by and introduce them to our product.  They also handled prepping the samples and putting them out there. All I had to do was prepare one sheet about our product, expectations, and guidelines.

What is the team composition?

I work with 2-3 people from their team, including a project manager.

How did you come to work with Evolve Activation?

They were recommended to our division by another division internally.

What is the status of this engagement?

We began working with them in August 2017, and wrapped up in November 2018.

What evidence can you share that demonstrates the impact of the engagement?

I was very impressed. Everyone that they've ever hired for us has been warm, friendly, and willing to do whatever's necessary.

How did Evolve Activation perform from a project management standpoint?

They all have great attitudes. I've contacted them only a few weeks before my events in the past and they've been available and able to pull things together for me.

What did you find most impressive about them?

They make things really easy. I give the hires a quick overview and they don't really need any other guidance or monitoring. They take care of everything so you don't have to worry about it.

Are there any areas they could improve?

No, they're a very efficient organization. 

Do you have any advice for potential customers?

The more details you have, the better the project will turn out. If you're confused about what exactly it is you're looking for, just ask them. They're very creative.

Please describe your company and your position there.

I am the CEO and founder of Beyond Experiential. We are a turn key entity that offers all inclusive services to brands direct,PR , and Ad agencies for experiential projects.

For what projects/services did your company hire Evolve Activation?

I have known the good people at evolve in one capacity or the other for the better part of the last decade. This particular project was the biggest I've brought to the table yet. A 5 Market tour promoting a new Amazon Prime original film called The Aeronauts that came to me at the last minute that needed an extraordinary amount of work and magic to come to life.

What were your goals for this project?

Beyond was tasked with every aspect of bringing the concept of this tour to life. Building, tracking , mamamagnent of tour budget, full-scale production, event permitting, scouting of locations, on-site management, staffing of performers, brand ambassadors, and labor.

How did you select this vendor?

As previously stated I've known JT and John Fox at Evolve for over a decade and when this project came to me they were the obvious choice of a preferred partner

Describe the scope of their work in detail.

We work together in detail on every aspect of the above-mentioned services my company was hired to provide for this major scale tour.

What was the team composition?

Myself as executive producer and a team of 4 people from Evolve who marshalled multi duties and responsibilities of the tour.

Can you share any outcomes from the project that demonstrate progress or success?

In short the tour was a success! We had less than two and a half weeks to plan a 5 Market all inclusive marketing tour that didn't even have locations cleared with the clients yet when it came to me. Everyone was thrilled with the success and results of the tour.

How effective was the workflow between your team and theirs?

In my nearly 15 years in this business Evolve Activation stands at the top of the list of the best partner I could have ever hoped to find

What did you find most impressive about this company?

Their deep knowledge and unmatched integrity on and off the field ,a 24-hour seven-day-a-week commitment to myself and my clients to make sure that whatever was needed to have happen would happen. Their team were all 5-star generals and had a deep knowledge of this industry with proven relationships and a network of vendors and staff that is very impressive.

Are there any areas for improvement?

I cant think of any , I'm over the moon pleased with them.

Introduce your business and what you do there.

I’m the director of events and experiences at a lifestyle company.

What challenge were you trying to address with Evolve Activation?

We worked with Evolve Activation to execute our retail launches and to coordinate event logistics.

What was the scope of their involvement?

Evolve Activation provided a turnkey set up for us. We gave them a brief including tactics and expectations. Then, their team turned around a proposal including full logistics and executed against it flawlessly. At the event, we had a robust line of individuals who came up to receive their gift bags that Evolve Activation had planned as well as learn more about the grand opening, which was our goal.

What is the team composition?

We worked with between 5–7 individuals. Three people were corporate and, depending on the need, we had 3–5 people on the ground.

How did you come to work with Evolve Activation?

Evolve Activation was recommended by a local agency in San Francisco.

How much have you invested with them?

We’ve spent under $100,000 on their services.

What is the status of this engagement?

We started working together in September 2019 and have an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement? 

The event was organized. They enhanced the experience of those standing in line. The support that they offered was helpful by keeping the space clean and active at the same time.

How did Evolve Activation perform from a project management standpoint?

Their team was able to meet and address all deadlines as well as anticipate any challenges that could arise. Their team communicated well. They provided spreadsheets, rationale, and details. Evolve Activation was helpful and a true partner along the way.

What did you find most impressive about them?

Evolve Activation’s ability to think strategically as well as creatively alongside our brand’s unique. Also, their responsiveness was impressive.

Are there any areas they could improve?

For the most part, they were a great partner that was able to deliver upon our needs.

Do you have any advice for potential customers?

Be clear. Rather than dictating expectations, work with Evolve Activation as a partner. There should be a dialogue because their team can provide expertise to counterbalance the expectations that a brand has.

Introduce your business and what you do there.

I’m a VP for an e-sports consulting firm. We provide merchandising, content creation, and advising services for the e-sports industry.

What challenge were you trying to address with Evolve Activation?

We needed help with staffing and organizing a trade show appearance for one of our clients.

What was the scope of their involvement?

The goal was to drive brand awareness and sign-ups for a client’s new product that hasn’t been released yet. Evolve Activation provided us with energetic staffing to meet those goals over the three-day trade show. 

Our client first provided a brief to find brand ambassadors, which Evolve Activation was responsible for. They managed to achieve extra branding content opportunities to promote the client’s brand on social media channels. 

What is the team composition?

We worked with three executives and four brand ambassadors.

How did you come to work with Evolve Activation?

I’d worked with one of their executives for many years. I reached out to him and asked if Evolve Activation had the capacity and time frame to help our client on short notice. Thankfully, they did, and once we received the client’s approval to push forward and hire their staff, we went from there.

How much have you invested with them?

We spent about $3,000.

What is the status of this engagement?

The engagement lasted from late June until September 2019.

What evidence can you share that demonstrates the impact of the engagement?

Evolve Activation was highly professional. They were on time, on track, and on budget on their side, and they followed up with us to make sure we also were on schedule. When the event came around, they also suggested back-up options in case one of the chosen brand ambassadors wouldn’t be available. They really do care about their clients. 

How did Evolve Activation perform from a project management standpoint?

It was a straightforward engagement, so we didn’t need any communication tools besides email and phone calls in case we needed attention in real-time. They always were thorough in following up with the brand ambassadors and us to keep communication as clear as possible.

What did you find most impressive about them?

The executive team checked in on our project regularly just to see how things were going. That extra touch to their services was something I appreciated. 

Are there any areas they could improve?

They could improve some of their profiles, but that’s all I can think of.

Any advice for potential customers?

I’d recommend Evolve Activation to anyone looking for brand activation services for an event against a tight deadline. They are professional, timely, and easy to work with.

Please describe your company and your position there.

I’m a partner at the ID Agency. We are a marketing and communications agency based in Los Angeles, CA.

For what projects/services did your company hire Evolve Activation?

We needed a solid partner agency to manage and oversee staffing and experiential activations.

What were your goals for this project?

Flawless experiential execution and great staffing and brand ambassador solutions.

How did you select this vendor?

We conducted an RFP process. They won.

Describe the scope of their work in detail.

Event Activation, production, staffing and booth and Mobil fabrication.

What was the team composition?

Client services, Account execs, admin, staffing and operations.

Can you share any outcomes from the project that demonstrate progress or success?

We were on time, on budget and the client was happy. That’s about all you can ask for.

How effective was the workflow between your team and theirs?

Very effective and in step with our team.

What did you find most impressive about this company?

The team was amazing to work with; they were great partners.

Are there any areas for improvement?

None.