What evidence can you share that demonstrates the impact of the engagement?
When you're implementing a brand design or a particular change to anything creative at a big company, everyone has an opinion on how things should look and feel. Generally, the feedback on everything was very positive.
There was a direct impact on the business that was pretty measurable in terms of driving attendance at events or driving traffic to the website. That actually turned into interactions with certain groups of the company, which led to more business transactions.
There's also an indirect aspect of economies of scale that we gained by having a very clearly defined brand architecture. It made it much easier to create more materials iterating on the website. We could create new deliverables on the spot for things that would have previously required a very reactive and unique marketing effort.
Having that brand architecture had an indirect but very impactful effect. After we had the brand and messaging well-defined, it was much easier to grow and scale the business into a number of different directions and quickly anticipate marketing, PR or communications types of efforts that we would need to attach to it.
How did Evo Strategies perform from a project management standpoint?
They were very on top of things did a great job. If anything, we were the ones that might have caused delays, since it was such a new type of project for us. We were used to doing things a certain way, so embarking on this project required us to be very mindful about how we gathered feedback from the employees on what the brand should be and how we shared it with Evo.
What did you find most impressive about them?
In hindsight, I was very impressed by their ability to be patient through the process with the company that, for over a decade, had been doing things a certain way and moving extremely fast in every aspect of the business. Historically, our company didn't have a lot of patience for any type of process or project that would slow us down. They understood that and ushered us through the process accordingly, educating us along the way of the importance of taking the time to do certain things as opposed to rushing through them.
Are there any areas they could improve?
Nothing comes to mind.