Everett Andrew Marketing

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a boutique marketing firm that specializes in website development, SEO, social media marketing, and graphic design.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Everett Andrew Marketing?

We were looking into developing PPC campaigns through Google AdWords and Facebook and needed a company to help us with that.

SOLUTION

What was the scope of their involvement?

They've been helping us with paid advertising, social media marketing, PPC campaigns, conversion rate optimization, as well as analytics and data management. They also service our clients, providing strategic recommendations and making sure they understand how traffic is driven to apps. 

What is the team composition? 

We have one main point of contact, who works with other team members. 

How did you come to work with them?

I was referred to them by a mutual contact.

How much have you invested with them?

We've spent about $15,000.

What is the status of this engagement? 

We started working with them in May 2014 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients and our internal team have been satisfied with their services. One of our recent clients reported experiencing an 8% increase in business leads each month over the past two years.

How did they perform from a project management standpoint?

Their entire team is very organized. They set timelines and meet their deadlines, communicating clearly to us where the campaign is going and what revisions they will need to make. We have monthly calls with them and set up everything through our calendar.

What did you find most impressive about them?

They're dedicated to improving user experience for us and our customers. They really want to make us happy, which is the main reason we work with them.

Are there any areas they could improve?

No, I don't think so. I wish there were more companies like that.

Do you have any advice for potential customers?

Make sure you know your target audience and understand the specific goals for your advertising campaigns.

BACKGROUND

Introduce your business and what you do there.

I own Ohso! Design, a creative marketing and web design company located in Long Beach, California. We build project teams for small and large businesses in our area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Everett Andrew Marketing?

I used to teach web design. I wrote code and did SEO before social media existed. Over time, the technology got more complex and we wanted a specialist to help us with AdWords and other campaigns.

SOLUTION

What was the scope of their involvement?

Everett Andrew is one of our trusted vendors. We originally brought them on to work with a law school client of ours. They originally worked on AdWords, but the scope of their role has grown. They’ve done a series of landing pages for different campaigns, and we’re in the process of expanding their participation in a series of retargeting campaigns.

What is the team composition?

There are multiple people on the team, but Mark (President, Everett Andrew Marketing) is my main point of contact. He’s very thoughtful and responsive. The other members of the team provide monthly reporting and some of the production work.

How did you come to work with Everett Andrew Marketing?

We used several sources to build a list of potential candidates for the original project. We asked each of them a series of questions; ultimately, we knew that Mark’s company was the right choice, based on their really great communication skills.

How much have you invested with them?

We’ve invested around $200,000 so far.

What is the status of this engagement?

We started working together around June 2014. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve really optimized the process and the percentage of qualified leads has increased. We’ve seen at least a 50% drop in cost per conversion, which is huge. As cost per click services inflate their prices, we’re honing in on a more qualified audience. Our client is very pleased with the numbers.

How did Everett Andrew Marketing perform from a project management standpoint?

They’re excellent. Mark’s communication skills are off the charts. He is friendly, always positive, and never defensive. Most of our communication is through email, and rarely by phone. Out of all the vendors I deal with, he is the most upfront. He hides nothing and is always ready to answer questions.

What did you find most impressive about them?

Once, when a client was worried about a high bounce rate on a landing page, Mark provided a little movie with answers to the client’s questions. He showed the positive number of calls and responses around that particular page, proving that there was enough information for a client to stop there and make a call. His transparency lets us diffuse challenging situations like that.

Are there any areas they could improve?

No. Other teams start to go away from the principal as they grow. Mark checks in regularly with status reports for the client. He brings his team members in and lets them contribute. They can explain what is happening behind the scenes.

Do you have any advice for potential customers?

Don’t be afraid to ask questions, even basic ones. They’ll take time to explain things and shepherd you through the process without making you feel unintelligent.