Do you have any statistics or metrics to track improvement from the project?
Our metrics have to do with return visitors to the site as well as the number of people who subscribe or choose to receive content in the future. We use companies like Marketo to help us collect that data. So far we have been very pleased with the information we have been getting back.
Are you satisfied with their performance?
Yes. One important aspect of working with Eucalypt is that they are very close to us here in Maine. They’re always available for face-to-face conversations as well as phone calls. In addition, Eucalypt Media took a long time to review the history of our company. They had thoughts on what we could do better even outside the scope of what we had laid out. Because they have a local perspective, they brought ideas to the table about things that they saw as relevant to consumers in the area that we serve.
One of the other strengths of Eucalypt Media is that their team of writers can often weave in a regional perspective in a story that is primarily about only one of the three states we serve.
Is there anything unique about Eucalypt Media that really makes them stand out, compared to other online marketing companies?
They took the time to get to know us. What we got from the larger agencies in Chicago and New York were basically stock responses, which did not address what we were asking for. Eucalypt, however, took the time to read our comprehensive media and our strategic marketing plans. They didn’t try to oversell us on anything we didn’t put in the RFP while a lot of the other people who responded to us did. Eucalypt Media brought us the New England small business values that we were looking for.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
No. Everything has been very positive. Eucalypt Media is really interested in content marketing, doesn’t try to sell us other products, provides great content based on our needs, shares our New England values and has established a personal relationship with us. Eucalypt has far exceeded our expectations and hopes up to this point.