What evidence can you share that demonstrates the impact of the engagement?
I hired them before hiring people internally, which allowed me to scale up my efforts. They produced gated and ungated content for us, and they produced our white paper on how to gamify the e-commerce experience. We received hundreds of downloads of that white paper that they created since it was published in July 2017.
How did Eucalypt perform from a project management standpoint?
They're very structured in the way they work with content marketers. They have technology and platforms that allowed my editorial calendar and their calendar to sync up appropriately. It was easy to understand what their deliverables were, when they were going to be produced, and how to track and monitor their work. They were transparent about the hours it took to produce a certain piece. For example, even though we had a six-month contract, I was working with them after our last month because we had rollover hours. At certain points, I could have had a more refined content strategy, so I would be able to prioritize them effectively.
They're very flexible in working with the client and always put the client first. I enjoyed working with Kathryn in particular. She's a pleasant, positive person, and I would recommend her because of the energy and attitude she brings to a project. They have a great sense of voice and can easily fit into an existing workflow. They manage projects and deliver content in a timely manner. Whether it's creating new content or repurposing existing content, they make sure to produce big results. Our work experience makes me inclined to work with them in the future.
What did you find most impressive about them?
I've worked with individual freelancers for content marketing, but I appreciate their ability to understand a company's particular tone, voice, and messaging. They've been extremely professional and take feedback well. It was easy to mold them into an asset for us; it was as if they were part of our internal team.
Are there any areas they could improve?
One of their strengths is top of funnel content such as blog posts, thought leadership pieces, or listicles. They’re better at creating nonproduct related content that gets people interested and clicking, and they’re better equipped for handling thought leadership content. They could use improvement in handling customer case studies or content relying heavily on product messaging.
Do you have any advice for potential customers?
It’s better to provide as much information as you can at the frontend. They appreciate clients that do the legwork by providing messaging documentation, brand guidelines, and information. If you have a sense of what your company stands for and how your company should sound externally, then they're going to be able to create better content on your behalf.