Ethics Plus Public Accountants

Introduce your business and what you do there.

I’m the CEO of an international trading firm.

What challenge were you trying to address with Ethics Plus Public Accountants?

We needed accounting services.

What was the scope of their involvement?

Ethics Plus does auditing, bookkeeping, and tax planning for us. We do a lot of evaluation stock audits and accounting-related work with them. They’ve provided us with really professional service and customized solutions.

They’re able to provide service by visiting the facility, doing the physical onsite verification of the stock items. They’ve also done a professional comparison with the system records. Ethics plus ha challenged the work we’ve shared with them and added value by telling us how it can be done better.

Additionally, they were able to do the report on site and provide support online during COVID-19. We never felt we were missing out on quality service during that time.

What is the team composition?

We work with 4–5 people, including one of the partners. He’s available whenever we need him.

How did you come to work with Ethics Plus Public Accountants?

They understood the time requirements and were able to provide a cost-effective solution. Ethics Plus offered more value than what they expected to be paid by the client. Also, they had an excellent methodology of providing payments through milestones, so we didn’t have to pay upfront.

How much have you invested with them?

We’ve spent between $25,000–$30,000.

What is the status of this engagement?

We started working together in January 2012, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They’re a good team of experienced people. They’ve made some recommendations to us on how we should use our perpetual inventory accounting and done some tax planning where they provided a report also in the bookkeeping.

Also, they’ve improved our auditing timeline from what used to happen in Q3 to Q2. Ultimately, we brought it to Q1 for those certifications, and they significantly helped us to reduce time in submitting our financial statements to the banks. Everybody is on a much more fast track basis, and the banks are happy with our overall performance. In summary, Ethics Plus has a strong eye for efficiency and productivity.

How did Ethics Plus Public Accountants perform from a project management standpoint?

They’re very proactive, reliable, and spot-on. They follow up, stick to the schedule, and respond very quickly. If there are issues, they always come back to us. Their work depends a lot on how we’re able to provide inputs to them, so we try to make a good arrangement between how they’re able to provide timely services and what they can expect from us.

We communicate via phone, email, and face-to-face meetings.

What did you find most impressive about them?

They’re a reliable partner and a very professional organization. We can always rely on their confidentiality. Moreover, the team delivers the best value for the money, and they offer a variety of products and services.

Are there any areas they could improve?

Improvement is a continuous process, but there’s nothing specific to mention. They’ve improved a lot over the years.

Do you have any advice for potential customers?

Be transparent about your requirements, explain your expectations clearly, and agree on the timelines and cost. Ethics Plus will always get you the best out of it and more.

Introduce your business and what you do there.

I am a Country Manager for the Middle East at Via.com, an online travel agent. We deal with travel-related products.

What challenge were you trying to address with Ethics Plus Public Accountants?

We are an Indian-based company that was looking to expand to the UAE. When we launched our UAW operation in 2014, we were new to the market there. We needed guidance in terms of the local law of the land and everything related to finance and legal aspects.

What was the scope of their involvement?

Ethics Plus Public Accountants provides accounting services for our UAE operations. They handle any auditing and also complete the filing for VAT every quarter.

What is the team composition?

I coordinate with two people, Ram (Founder) and George (Manager Audit and Assurance Services).

How did you come to work with Ethics Plus Public Accountants?

We received a referral for Ethics Plus Public Accountants. From the very first meeting, we had a connection, so we didn’t look anywhere else. They have been doing a great job for us and we have been pretty happy which is why we have been associated with them since 2014.

How much have you invested in them?

It is roughly 10,000 Dirham for each bill (approximately $3,000 USD). They had also helped us with the new taxation that was launched in UAE, and it was between 10,000–15,000 Dirhams (approximately $3,000–$4,000 USD).

What is the status of this engagement?

We began working with them in 2014, and it is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Any company is measured by how good the leader and the team are. I believe Ram is a very good leader in terms of leading his team and he has the best team possible. I have been interacting with George since 2015. If I was to rate them out of 10, I would give them a 10.

The best part is that Ethics Plus Public Accountants understands our business pretty well. It can be a little complex in terms of flights and hotels, and there are multiple suppliers as we buy from the Philippines and other various countries. All that has been channeled on one platform and then we service the UAE customer.

If you look at it from an accounting perspective, you have to understand and analyze everything, and it is quite tough. Ethics Plus Public Accountants has been able to understand everything well and they have been able to deliver. They have done a brilliant job.

How did Ethics Plus Public Accountants perform from a project management standpoint?

In terms of performance and delivery, they have been decent, and we have had no issues at all. They are very good at understanding and then catering to their client's needs. Even if we screw up at some point, they make sure that things go smoothly.

We haven’t had any issues with deadlines or performance because we understand how much time we need to give them, and we plan in advance. We don’t push them to do things at the last minute.

Before the pandemic, when there was urgent work to be done, they were working until 1 a.m. or 2 a.m. just finishing our books. I think George was the one that was doing it for us, and I highly appreciate that. 

What did you find most impressive about them?

Give them the job and forget about it because it will be perfectly executed. I don’t have to worry and always received quality work.

Are there any areas they could improve?

No. We aren’t looking at giving them any additional tasks, and we feel they are good at the services they are providing to us.

Do you have any advice for potential customers?

I have already recommended them to a few people. If you are looking for transparency, ease, honesty, and high delivery levels, you should look to Ethics Plus Public Accountants.

Please describe your company and your position there.

Digital Marketing

For what projects/services did your company hire Ethics Plus Public Accountants?

accountants & auditors Dubai

What were your goals for this engagement?

Very good service of Auditing in Dubai

How did you select Ethics Plus Public Accountants?

Google

Describe the engagement in detail.

My company's consultant for accounting services and auditing

Describe their billing or cost structure.

Very reasonable fees for quality service.

What was the team composition?

Excellent

Can you share any outcomes from the engagement that demonstrate progress or success?

Their software experience helped us follow best practices inside our business.

How effective was the workflow between your team and theirs?

The support engineer was really helpful and professional.

What did you find most impressive about this company?

Good product and easy to install and use

Are there any areas for improvement?

No

Introduce your business and what you do there.

I’m the finance director of a company that provides online and social media services in Dubai. We work in media production, handling video and social media services for brands.  

What challenge were you trying to address with Ethics Plus Public Accountants?

They’re our statutory auditors.

What was the scope of their involvement?

They’re responsible for reviewing our financial statements and providing insight into any compliance issues or internal lapses. Their auditing work occurs on an annual basis, so they’ll intervene throughout the year to prepare and finalize their work. 

The business has grown and changed significantly throughout our work together. Early in the partnership, they were responsible for guiding our owner through local compliances to ensure our finances were always kept in link with regulations. 

Later on in the relationship, they’ve become our auditors. In the last two years, they’ve also reviewed our methodology for implementing certain policies into our company. They located gaps in policies and addressed them to save us from potential audits in the future. 

What is the team composition?

We’ve worked with the managing director and three others. The managing director is our main point of contact and facilitates communications. 

How did you come to work with Ethics Plus Public Accountants?

Previous auditors had been performing poorly and our managing director found that their team had the ability to offer the support that was lacking at other firms. 

How much have you invested with them?

We’ve spent approximately $20,000 with them. 

What is the status of this engagement?

They worked with us from January 2014–December 2019. Because of a group mandate, we’re moving to a different support structure in 2020.

What evidence can you share that demonstrates the impact of the engagement?

They’ve met all our expectations for a local audit agency. While their team is small, they’re extremely qualified and avoid inefficiencies. They partnered with us while we were making big changes to policies, so it was helpful to have an efficient, qualified team on board.  

How did Ethics Plus Public Accountants perform from a project management standpoint?

They’re always available for communication, and some senior teammates are accessible to us when needed. Even when our company was undergoing significant changes that would affect their work, they met our required timeline. 

I appreciated their adherence to deadlines. They keep project managers assigned to the same accounts for the long-term. That ensured documentation was clear, and the main point of contact was kept consistent.

They’re great planners in that way. Their team also held a few introductory workshops that ended up making execution easier. There was tracking in place for all active projects, and that information was always made conveniently available to us.     

What did you find most impressive about them?

Our industry changes very quickly. They were great about keeping up with delivery and changing protocols within our industry. I’ve grown very comfortable with their senior team.

We were able to discuss our industry easily because they did due diligence and research on their end to understand our needs. 

Are there any areas they could improve?

Nothing specific stands out.

Do you have any advice for potential customers?

Seek their advice and make use of their knowledge in financial and corporate law. It may also be helpful to spend some time with their management team at the start of the engagement to explain your business.

Introduce your business and what you do there.

I’m the senior accountant for ASCO Engineering and Surface Technology. We provide metal coating to oil and gas companies.

What challenge were you trying to address with Ethics Plus Public Accountants?

We needed accounting and auditing services, so we hired Ethics Plus. 

What was the scope of their involvement?

We provide all the materials necessary for them to do auditing and accounting work for us. They do an analysis, inform us of any inconsistencies in policies, update us on new tools and requirements in the industry, and give reports of their analysis for us to compare to previous years.

What is the team composition?

We work with A.R. (Founder & Managing Partner), a senior associate, and another person.

How did you come to work with Ethics Plus Public Accountants?

The engagement started long before I joined the company, so I’m unsure of how they came to work together.

How much have you invested with them?

We’ve spent $10,000–$15,000.

What is the status of this engagement?

We began working together around October 2012, and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

They provide good quality work and are skilled at what they do. We’re happy with the engagement, with no plans to end it.

How did Ethics Plus Public Accountants perform from a project management standpoint?

They do well in keeping us updated and informed of industry changes. We communicate via email, phone, and some face-to-face meetings.

What did you find most impressive about them?

Their team is excellent — they’re professional and build good relationships with their clients.

Are there any areas they could improve?

They could improve their cost and delivery time. 

Do you have any advice for potential customers?

They are a good supplier of accounting and auditing services.

Introduce your business and what you do there.

I’m the managing director of an audio and electronics trading store. We have over four shops in the market.

What challenge were you trying to address with Ethics Plus Public Accountants?

We were looking for a new audit company because the one we had kept increasing their price and we wanted a change.

What was the scope of their involvement?

They’ve done the last three audits for us, and they are done on a yearly basis. We’re a small trading company, so that suits us. Now we are contemplating to engage them as a part-time CFO position for our company as well. Once their financial controller comes on board, they will work with us on a weekly basis. We’re going to receive reports on a monthly basis.

What is the team composition?

We started with a couple of people initially for running the audit. They would go through the ERP systems here. There are 3-4 people engaged in total.

How did you come to work with Ethics Plus Public Accountants?

We had a financial controller on a full-time basis and we lost him during COVID-19 but 3-4 years ago, he came across Ethics Plus Public Accountants when we were contemplating changing our auditors. They were a very friendly, supportive, understanding, and professional team. They fit into our budget and we engaged them.

How much have you invested with them?

We’ve spent between $25,000-$50,000 with them.

What is the status of this engagement?

We started working together in June 2017, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I commented that they’re more strict than necessary on the audit. We also realize all the audit companies and governments out there bring in more regulations to streamline things. We accepted that fact because there were certain details that weren’t being asked before. Things are different now but we understand that in order to keep the accounting practices neat and clean and subject to any challenges or questions, Ethics Plus Public Accountants were doing it this way. They’re quite fair and they explain clearly. They do their work well.

How did Ethics Plus Public Accountants perform from a project management standpoint?

They’re very fine people. They understand client relations and are very strict in regards to regulations. They’re a hard-working team. We are friends and sometimes meet socially. They’re very good people that we’re comfortable with and take advice from.

What did you find most impressive about them?

They’re professional, and strict about following the law.

Are there any areas they could improve?

In 2020, they could have sped up certain things. Considering COVID-19, however, they were fairly okay.

Do you have any advice for potential customers?

They’re good people. Confide in them. Tell them the true picture. They do their job well. They are friendly people. If they can’t do good to you, they will not do any harm to you.

Introduce your business and what you do there.

I’m chairman for Advance Auto Repairing Services. We specialize in services, repairs, painting, and bodywork on cars for insurance claims.

What challenge were you trying to address with Ethics Plus?

We needed some audit reports done.

What was the scope of their involvement?

They do annual audits and verify our numbers. They also advise us on some tax matters and provide documentation when requested for various tasks.

What is the team composition?

George (Audit Manager) is the main contact. There are two other people working with us, as well.

How did you come to work with Ethics Plus?

They were recommended by a friend of mine. I met with A.R. (Founder/Managing Partner) to discuss their services, and we hired them.

How much have you invested with them?

We spent 5,000 Dirham (approximately $1,400).

What is the status of this engagement?

We began working together in January 2018, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They work promptly and efficiently. We are quite satisfied.

How did Ethics Plus perform from a project management standpoint?

They’re available and responsive, advising us and answering any questions we have. We communicate via phone.

What did you find most impressive about them?

They work without delays and have reasonable pricing.  

Are there any areas they could improve?

No, I can't think of anyways.

Do you have any advice for potential customers?

They offer many services, and are knowledgeable; I highly recommend them.

Introduce your business and what you do there.

I’m the financial manager of a construction company. We’re specialized in firefighting, marine satellites, landscaping, MEPs, AV (audio-visual), etc. We’re a turnkey company.

What challenge were you trying to address with Ethics Plus Public Accountants?

We needed help with financial services.
 

What was the scope of their involvement?

They strategically audit us for most of the companies except for a couple of companies. We have certain JV companies and for those companies, the partner wanted the report from the big four companies only. All the other group companies are under Ethics Plus Public Accountants. They do the audit once a year for us. 

What is the team composition?

They have roughly 10 people.

How did you come to work with Ethics Plus Public Accountants?

I wasn’t involved when they brought them on, but I have been for the last five years. They were friends of my old CFO.

How much have you invested with them?

We’ve spent around $300,000 with them.

What is the status of this engagement?

We started working together in October 2014, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They are one company who has been listed with most of the major banks in UAE. We are comfortable with them.

How did Ethics Plus Public Accountants perform from a project management standpoint?

Some delays happen. Every company will try to finish their audit report in the first quarter. In that time, they might not be able to have the resources to complete all the work. 

What did you find most impressive about them?

The coordination is good. They have a partner, a manager, and the team. There are also assistant managers. If I have any concerns with the team, I can go to any higher up. If there’s an issue, they sort it out.

Are there any areas they could improve?

They’ve been good. We haven’t had any major issues or concerns to be worried about.

Do you have any advice for potential customers?

A couple of my friends have been in touch with them.

Introduce your business and what you do there.

I’m the CEO of VRMADA, a tech company specialized in virtual reality and augmented reality. We work with enterprise solutions such as governments and big organizations.

What challenge were you trying to address with Ethics Plus Public Accountants?

We needed accounting help.

What was the scope of their involvement?

Ethics Plus Public Accountants provides accounting services as well as consulting, especially during the beginning phases of our company. The consulting part is how we add value to our company from a business perspective.

For the accounting side, they manage our books. Their team does our monthly accounting ins and outs so we can present for the audits later to make sure our books are all tidy and perfect. They continue to help us.

What is the team composition?

We work with around five people.

How did you come to work with Ethics Plus Public Accountants?

I saw them in the market and noticed what they were offering. I liked what I saw; their managing director has more than 25 years of experience. They’re a really good company so I decided to engage with them.

How much have you invested with them?

We’ve invested $70,000.

What is the status of this engagement?

We started working together in October 2018, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Ethics Plus Public Accountants really knows the essence of our business when it comes to managing our accounting needs. They’re professional, and the execution of their work is excellent.

Their team does a very good job with consulting. We get more from them than we pay. They put lots of hours, and we pay the same amount. Ethics Plus Public Accountants understood we needed to grow as a company from the beginning phases. I didn’t see that from any other company.

How did Ethics Plus Public Accountants perform from a project management standpoint?

They work remotely and visit us as well. We have conference meetings as well. They meet most of the deadlines. If we don’t meet them it’s because of obstacles with legality or the government. Even if a mishap occurs, they make it happen and work hard to fix the situation and own the problem 100%. They don’t dodge it and not take ownership.

What did you find most impressive about them?

Ethics Plus Public Accountants is an excellent company. I definitely recommend working with them. They’ll understand the nature. Their team sticks with us for all the fixes and makes sure we become successful. They care about their work and what they do.

Are there any areas they could improve?

No, what they did is tremendous.

Do you have any advice for potential customers?

Choosing them as an SME company is the right approach because they understand how startups and small businesses operate, what they need, and how much they can afford. They don’t just do your books, but they also give you advice on problems they see and how to fix them.

Introduce your business and what you do there.

I am the finance and strategy advisor for an international industrial chemical and raw materials manufacturer. I play an advisory role in the company’s expansion into various international market segments — I advise the board of directors on strategies and areas of improvement for our employee productivity, legal work, and finances. 

The materials we manufacture are primarily used in the manufacturing of automotive and industrial lubricants. Some of our raw materials also are involved in the painting, coating, and rubber industries. We buy from top manufacturers worldwide, and our customer base is spread across the Middle East, Africa, and the Indian subcontinent. 

What challenge were you trying to address with Ethics Plus Public Accountants?

Value-added tax (VAT) laws were only introduced into the UAE in 2019, and we needed to see which aspects of the new legislation would impact our business. 

What was the scope of their involvement?

Ethics Plus Public Accountants came in and did an impact review study to determine how the new VAT laws would impact our business. Some of the provisions of the law were complex, so Ethics Plus Public Accountants determined the feasibility of the application of the impending VAT law before the law came into force. 

They advised us on our weaker financial areas, how to plug our loopholes, and how to prepare company to adopt the new VAT laws, regulations, and requirements. 

Then, once the VAT went into effect, they initiated the VAT accounts, accounting records, and returns. They held our hand as we got comfortable with the new law — hardly anyone on our internal team had prior experience with VAT. 

Ethics Plus Public Accountants also did some auditing of our financial accounts.  

What is the team composition?

Our accounting and finance department is in touch with at least 4–5 teammates from Ethics Plus Public Accountants a year. We have a point of contact in both the accounting and auditing department and in tax-related services. The managing partner is also available to us. 

How did you come to work with Ethics Plus Public Accountants?

We were referred to Ethics Plus Public Accountants through professional associations through various forums and points of contact. We were told that they would take a friendly, professional approach and get to the root of our problems. Their ethical standards were also appreciable.

Ethics Plus Public Accountants had been in the market for 25 years, and they were one of the specialist providers in this area for SMEs. A group of entrepreneurs run our company, and Ethics Plus Public Accountants had a really good understanding of our ethos and culture. 

How much have you invested with them?

We’ve spent about $70,000–$74,000 up to now. 

What is the status of this engagement?

We’ve been working with them three years, starting in November 2018, and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Our previous service provider had a lot of issues, but when Ethics Plus Public Accountants came aboard, everything changed — they solved all of our VAT problems. Ethics Plus Public Accountants prepared us very well for the implementation of the new VAT laws.

How did Ethics Plus Public Accountants perform from a project management standpoint?

Ethics Plus Public Accountants met the timelines and deadlines required by our various stakeholders. We initially had some in-person meetings, but during the COVID-19 pandemic, we moved to virtual meetings. Our internal team contacted them when they needed to and Ethics Plus Public Accountants was always available. 

What did you find most impressive about them?

Ethics Plus Public Accountants is knowledgeable in their industry and can clarify complex matters for us. They’re a great team. 

Their user-friendly and customer-specific approach to problems really distinguishes them from the competition. I really liked how they were able to anticipate and advise us in advance on VAT changes. 

Ethics Plus Public Accountants met our requirements perfectly and the owners of our company liked how easy they were to work with. 

Are there any areas they could improve?

I cannot think of any. 

Do you have any advice for potential customers?

Potential clients need to be transparent and treat Ethics Plus Public Accountants as partners and give the Ethics Plus Public Accountants team all of the details of their problems. That way, Ethics Plus Public Accountants can provide the client with the best advice to fine-tune their systems.