Ethical SEO

BACKGROUND

Please describe your company and your position there.

I am the SEO manager at a mechanical engineering related software company. By using our online platform, engineers can access a wide range of manufacturing processes just by uploading their CAD files.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ethical SEO, and what were your goals?

We entered a new market and needed to scale our link-building efforts there.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had 3 different options on the table. The decision was made based on trustworthiness and price.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had already identified the pages we want to work on, they delivered us a predetermined amount of links per month by white-hat manual outreach using different tactics - links straight to service pages, link swaps and links to our blog posts closely tied with our service pages.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 people, the CEO and a link-building outreach specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unfortunately, our cooperation was cut short due to unforeseen circumstances but for the short period we managed to work together the links they delivered were all good.

Describe their project management style, including communication tools and timeliness.

They were transparent, didn't give any promises they can't deliver and communicated concerns instantly. All the questions we had were answered promptly.

What did you find most impressive or unique about this company?

I liked that even though they're rather new, they had their processes in place and everything was communicated clearly.

Are there any areas for improvement or something they could have done differently?

As mentioned before, our cooperation was cut short due to outside factors and thus It's hard to give a conclusive answer to this question.

BACKGROUND

Please describe your company and your position there.

I am the head of growth and marketing at one of the biggest AI development agencies in Nordics. We create custom ML solutions and work worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ethical SEO, and what were your goals?

We wanted to expand our portfolio and attract foreign organizations. We wanted to use SEO as one of the channels for lead acquisition. We failed to work on that efficiently in-house and all outsourced agencies we tried were not delivering the expected results or required going deeply ourselves.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched for options and found out about these guys. They were using transparent and ethical ways of link-building, and I liked that. It is very important for our brand reputation as we work with governmental organizations as well.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with link building first as this was our initial request. The goal was to acquire 10 high-quality backlinks from the same niche per month. But during the process, they pointed out some other issues on our website and content marketing strategy. Based on their feedback they fully helped to improve the process. Now they are fully in charge of SEO and also help with content.

How many people from the vendor's team worked with you, and what were their positions?

4 people were working from their side. 2 link-building specialists, content marketers, and project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Aquired 80 high-quality backlinks. We doubled our domain rating within 11 months. Traffic tripled.

Describe their project management style, including communication tools and timeliness.

What I like the most is that their CEO is a marketer with a business background, so he thinks not just in terms of traffic acquisition, but actual sales. Besides, Ralf (second co-founder) is a true magician when it comes to getting high-quality backlinks. Just imagine, we got one from g2.com

What did you find most impressive or unique about this company?

They care about your business results. They would be honest if SEO was not the best idea for our business. Very transparent and ethical.

Are there any areas for improvement or something they could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Chief Nomad & Insurance Broker of NOMADS.insure

Describe what your company does in a single sentence.

NOMADS.insure is an independent expert broker for digital nomads' international health insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ethical SEO to accomplish?

• Build Authority
• Increase Traffic

SOLUTION

How did you find Ethical SEO?

in person

Why did you select Ethical SEO over others?

• Good value for cost
• Company values aligned
• Great Expertise

How many teammates from Ethical SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pursuing a given strategy we have engaged Ethical SEO in offsite authority building by establishing quality backlinks from trusted websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quality of acquired backlinks by their KPIs (traffic, authority, visibility index)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had set the quality criteria and budget for a monthly delivery which we - as per the plan - increased over time. Everything was delivered according to quality requirements and on time.

What was your primary form of communication with Ethical SEO?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The responsiveness and expertise of Konstantin, my contact and a co-founder, is exactly how you'd wish to build a long-term relationship with a business partner.

Are there any areas for improvement or something Ethical SEO could have done differently?

Nope, I am happy with their work.

BACKGROUND

Please describe your company and position.

 I am the COO of an education company 

Describe what your company does in a single sentence.

We provide educational services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ethical SEO to accomplish?

• Link building to improve position in Google search results

SOLUTION

How did you find Ethical SEO?

• Referral
• Other

Why did you select Ethical SEO over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Ethical SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to convince site owners to place links from relevant pages to specific pages of our site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ethical SEO always managed to deliver the requested number of backlinks within the promised deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered links on time.

What was your primary form of communication with Ethical SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They fulfill promises, follow deadlines, respond quickly to requests.

Are there any areas for improvement or something Ethical SEO could have done differently?

Not really, I liked the way they do their job.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Computer Software Company

Describe what your company does in a single sentence.

We help you deliver time-critical PIN codes, one-time passwords, and notifications via SMS securely – and at scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ethical SEO to accomplish?

• Create and manage a hollistic SEO strategy
• Build high-quality links
• Increase organic conversions

SOLUTION

How did you find Ethical SEO?

Network

Why did you select Ethical SEO over others?

• Company values aligned
• Clear value proposition

How many teammates from Ethical SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ethical is taking care of the full scope of our SEO activities and has already achieved 246% increase in organic conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

246% increase in organic conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been on time and no issues have occurred. I can fully trust them with our SEO activities.

What was your primary form of communication with Ethical SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparent and ethical approach to SEO. You know precisely what is happening and why. Also, they build links without buying them, and quality is of utmost importance. You don't see that very often in the SEO industry.

Are there any areas for improvement or something Ethical SEO could have done differently?

Nothing that comes to mind. They have done great work!