We craft products, test interfaces, examine users.

Hey there 👋

We're Etheric - A team of researchers, designers and product experts.

The market does quantitative usability tests and shallow research. They get a list of interface problems or a list of pains for the target audience.

We work using the Think Aloud method, drawing out all the root causes of the behaviour and perception of each interface element. We find out all the ins and outs of TA motivation.

We get not only a list of problems and pains but also an understanding of how to change the existing interface or how to craft a brand new product.

When developing a new product or creating a brand, entrepreneurs tend to hypothesize on their opinion, rather than on a clear brand image based on strategy. Such a product will not be in demand, and the brand isn`t clear for the audience. Without the strategy stage, both business and design will be insufficient. Design becomes a game of shape and colour, rather than a tool for expanding the brand.

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2018
Show all +
Kuusalu vald, Estonia
headquarters
  • Pudisoo küla, Männimäe
    Kuusalu vald, 37 74626
    Estonia
other locations

Portfolio

Key clients: 
Our key clients: Parity (Fin-Tech) ● DRVR (Telematics) ● MyAir (Telematics) ● Arco (Oil&Gas) ● National Resource Governance Institute (NGO) ● Metamorph.pro (Fin-Tech/Crypto) ● SlyRide (Transportation) ● Al Ain Zoo (Wildlife Park & Resort) ● Zudello (Data Entry Automation) and many more. Our core team members had worked in Fortune 500 companies such as IBM, DHL, Uber and Stora Enso.
Re.park - P2P Parking App Image

Re.park - P2P Parking App

https://www.etheric.agency/project/repark

OVERVIEW

Our team envisioned re.Park - a mobile parking app with a decentralized marketplace, where people with available parking spaces can list them easily for drivers looking for long-term or just-in-time parking combined with easy to book on-street and off-street parking

options.

 

PROBLEM

We focused on parking within the populated downtown of Prague after some preliminary stats gathering: 2011 IBM Study found 30% of traffic attributed to people looking for parking ⅓ Praguers spent about 20 mins on average looking for parking A typical vehicle is parked 23 hours each day Parking fees take 70% of direct travel cost in cities ‍

 

SOLUTION

We designed and developed a system, which helps cities better utilize unused parking spaces both private and municipal. It provides analytics of occupancy of parking in the city resulting in better parking experience for citizens and tourists.

Finnabee - P2P Ladning Solution Image

Finnabee - P2P Ladning Solution

https://www.etheric.agency/project/finnabee

OVERVIEW

The client wanted a decentralized lending marketplace, enabling borrowers to deal directly with lenders. The traditional lending process involves many intermediaries including brokers, auditors, and loan managers. That's why client came up with the idea of a blockchain-based P2P lending

platform that could eradicate the need for mediators and provide end-user with a trusted environment.

 

PROBLEM

Earlier, people required intermediaries like banks, loan officers, loan processors and underwriters to build the trust. But adding middlemen to the lending process was expensive for both financial institutions and borrowers. Also, the involvement of many intermediaries slowed down the loan approval processes. Moreover, the different rate of interests offered by various institutions was one of the significant challenges for the borrowers. ‍

 

SOLUTION

The blockchain could disrupt the entire lending process and reduce the cost and turnaround time. Lenders and borrowers from around the world can get connected through a decentralized platform. Terms and conditions embedded in the smart contracts bring trust in the system. Due to the immutable and transparent nature of the blockchain, the company can track the user's transactions to ensure the non-involvement of users in money laundering activities. By keeping the fixed rate of interest-based on the creditworthiness of the borrower, it significantly built people's trust in the lending process. ‍

 

IMPACT

With a blockchain-based solution, borrowers were able to borrow money seamlessly without requiring the need to get approval from several intermediaries. The blockchain-enabled platform reduces delays, made quick approvals, eliminated the need for a middleman and brought transparency.

Gamification of Driving Behaviour - Mobile UI Image

Gamification of Driving Behaviour - Mobile UI

https://dribbble.com/shots/6647150-Gamification-of-Driving-Behaviour

Gamification of Driving Behavior for Thailand-based client.

Integration with HotNow to exchange earned points to real deals.

Financial Application - Mobile UI  Image

Financial Application - Mobile UI

https://dribbble.com/shots/6930708-Banking-Application

Exploration of a mobile banking application (for a Fin-Tech startup)

Smarthome App Dashboard  Image

Smarthome App Dashboard

https://dribbble.com/shots/6586230-Smarthome-App-Dashboard

Simple and neat concept to seamlessly operate IoT Smart Home devices.

Planeta Kino - App Design  Image

Planeta Kino - App Design

https://www.etheric.agency/project/kino

Despite going to the cinema is definitely a fun experience, ordering the tickets in many apps and website often feels like doing rocket science whilst it should be a more convenient and user-centred process.

We surveyed 25 people in person, aged between 16 to 40, who visit the cinema at least once a month.

The questions were focused at their last cinema visit: Twelve said they wanted to watch a specific movie, so they were looking for the right time to see it. Three said they wanted to go to the cinema at a specific time of the week, so they were looking for the best movie available at that time. Ten said they want to go to the cinema for some evening this week. All of those answers apply to cinema's which are located near their work/home.

The users distinguished several pain points in a process of mobile booking: the process takes too long, hidden fees are applied, ticket sent via SMS (instead of the ability to use it in-app).

Taking into consideration all of the above-mentioned information we designed the app in a user-centred way. We created a menu in which is possible to book a ticket sorting by cinema, movie or time. Also, the ticket is received in-app and since the application is built for iOS it allows to save it as a card in Wallet. Moreover, we planned an update in which it will be possible to randomize some of the selection parameters and visit the cinema with a group of random people with the same interests.

Restaurant Table Booking - Mobile UI  Image

Restaurant Table Booking - Mobile UI

https://dribbble.com/shots/6748671-Restaurant-Booking-UI

Recent work on restaurant booking application.

Autumn Illustration Image

Autumn Illustration

https://dribbble.com/shots/7500039-Autumn

Modern Illustration concept from the Autumn series.

OSA Tattoo - Website Image

OSA Tattoo - Website

 https://www.etheric.agency/project/osa

USER PROFILE

The website's purpose is specifically for users to book appointments, learn about tattoos, or review the artist's previous work.

 

DEMOGRAPHICS

Demographic research revealed that value in tattoos is timeless yet esoteric in nature, though progressively they are becoming more

widely accepted. It was inferred from the tattoo artist that on average, OSA Tattoo clients are Millenials. We concluded from said reviews that most visitors of the website were locals of Prague downtown.

 

USER GOAL&NEEDS

A tattoo is a lifelong commitment which requires a lot of research and emotional commitment. Thus, establishing trust with clientele through reputation, core values, and the demonstration of skill is the very foundation of tattooing. Therefore, the website must enable users to inform themselves of the service OSA offers, as well as his expertise and style.

 

DESIGN

In an attempt to combat the congested design of the original website, extensive consideration was given to the spacing of each element. To that end, explicit efforts were made to introduce typographical hierarchy to the site, making clear to the user what matters. In the creation of a new colour palette, consideration was given to OSA tattooing style and the atmosphere of her studio, thereby aligning her digital and physical presence.

Reviews

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App & Web Wireframe for Wellness Branding Consulting Firm

"Their ability to pull a concept out of my head and put it into reality is the most impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2020 - Ongoing
Project summary: 

Etheric is designing and developing an app and website. They're doing the entire UX/UI and wireframing from scratch. Several features are being worked on to be implemented.

The Reviewer
 
1-10 Employees
 
New York, New York
Joshua Brody
Founder, 23Mercer
 
Verified
The Review
Feedback summary: 

Etheric is doing an excellent job of making the client's concept a reality. Being adaptable to communication styles, they do what works best for the client and are very clear. They consistently meet deadlines and remain available. They're easy to talk to, which is hard to find amongst developers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of 23Mercer, which is a wellness consulting company. I’m launching a startup for one on one engagement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Etheric?

I hired them to help with the app for the one on one engagement.

SOLUTION

What was the scope of their involvement?

They're doing the entire UX/UI of the website and app as well as the wireframing from scratch. Some of the features they’re working that we needed are the ability to play and upload a lot of video to the talent’s profile and their ability to upload their availability as well. I’ve also hired them to create a landing page.

What is the team composition?

Our primary contact is Andriy (CEO & Design Lead).

How did you come to work with Etheric?

I found them on Upwork and I really liked how they kept referring to this work being their craft. They also gave me a lot of time during the interview process, which I liked.

How much have you invested with them?

I’ve spent about $7,000 so far.

What is the status of this engagement?

We began working together in February 2020 and the work is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their impact has been huge. I really just had an idea and they take all my concepts and put them into an app layout. They’ve taken it to another level and it’s just continued to accelerate.

How did Etheric perform from a project management standpoint?

They’re adaptable to any type of communication I want, which email and phone work best for me. We also used Skype a little bit. They’re always available and meet all deadlines. Their communication is very clear.

What did you find most impressive about them?

Their ability to pull a concept out of my head and put it into reality is the most impressive. Without even me knowing, it’s exactly what I want which is pretty cool. Andriy is also really easy to talk to and is understanding of people and our relationships; some developers just code and it’s hard to talk with them. He’s the real deal.

Are there any areas they could improve?

No, there’s nothing.

Do you have any advice for potential customers?

Come with as clear concepts as possible and express your desired timeframe. Give a creative concept and allow Andriy to add his creativity to your concept.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design Services for Movie Database

"They're friendly, flexible, and professional while keeping a fair price."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Mar. 2019
Project summary: 

Etheric OÜ was responsible for creating a new, mobile-friendly web design for an Indian movie database. They created the visuals and layout for movie and actor profiles, which included multiple sub-pages.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Founder, Indian Movie Database
 
Verified
The Review
Feedback summary: 

By maintaining an open discussion, Etheric OÜ was able to exchange design ideas and walk through the reasoning behind certain elements. As a result, they functioned more as a partner than a service provider, being flexible to client input.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We're a movie metadata website for the India movie industry. I'm am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Etheric OÜ?

We wanted to achieve two things:

  1. Create a new/modern desktop version of the site
  2. Ensure it's mobile-friendly.

Etheric helped design those pages for us.

What were your goals for this project?

Keep the page design simple, easy to navigate, and can be mobile-friendly.

SOLUTION

How did you select this vendor?

I used UpWork to identify the right partner and reviewed sample work on Dribbble.com.

Describe the project in detail.

The objective was to design pages for the Movie Profile and Person Profile pages for desktop and mobile. This also included multiple sub-pages within these profiles pages.

What was the team composition?

It was just me and vendor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While receiving the design to my likely was achieved, what I consider to most important was collaboration. Some designers want to do things the way they only envision and that typically leads to failure in the long run.

Working with Etheric was great, we exchanged ideas and discussed why certain things needed certain way. Etheric was a partner in the journey and not just another vendor.

How effective was the workflow between your team and theirs?

Excellent. In addition to email exchanges, we used tools like InVision and Zeplin to improve workflow and communication.

What did you find most impressive about this company?

They're friendly, flexible, and professional while keeping a fair price.

Are there any areas for improvement?

Not at this time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Design for Data Analytics Company

"They are easy to work with and create beautiful designs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - May 2019
Project summary: 

Etheric OÜ designed an app for a data analytics company. The team was responsible for providing UI/UX design for the app's prototype.

The Reviewer
 
11-50 Employees
 
Bangkok, Thailand
David Henderson
CEO, DRVR
 
Verified
The Review
Feedback summary: 

The design met the expectations of the internal team and was delivered on time and within budget. Etheric OÜ communicates effectively to ensure a successful collaboration. The team is creative and hard-working.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm CEO of DRVR we are a Data Analytics and Mobility services company based in Thailand. We help customers reduce the costs of operating a fleet of vehilces

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Etheric OÜ?

We have known Andriy before he started Etheric and have long admired his beautiful UI designs.

What were your goals for this project?

Develop a proptotype for a new application to allow us to convince the customer to go live with the project.

SOLUTION

How did you select this vendor?

We selected Etheric after a number of interviews with different companies. They were chosed on the basis of previous work experience

Describe the project in detail.

The project included Design and App implementation. The App is aimed at the insurance industry. We are trying to reduce road deaths by incentivising drivers to driver safer through rewards.

What was the team composition?

1 x designers part time 2 x developers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were delighted with the UI design and the development over all. Project was delivered on time and on budget

How effective was the workflow between your team and theirs?

Very effective we found them easy to communicate with and good to work with.

What did you find most impressive about this company?

They are easy to work with and create beautiful designs.

Are there any areas for improvement?

No they were extremely good

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Delviered on time all the time
  • 4.5 Cost
    Value / within estimates
    Not cheap but you pay for quality
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer
    Excellent team