We craft products, test interfaces, examine users.
Hey there 👋
We're Etheric - A team of researchers, designers and product experts.
The market does quantitative usability tests and shallow research. They get a list of interface problems or a list of pains for the target audience.
We work using the Think Aloud method, drawing out all the root causes of the behaviour and perception of each interface element. We find out all the ins and outs of TA motivation.
We get not only a list of problems and pains but also an understanding of how to change the existing interface or how to craft a brand new product.
When developing a new product or creating a brand, entrepreneurs tend to hypothesize on their opinion, rather than on a clear brand image based on strategy. Such a product will not be in demand, and the brand isn`t clear for the audience. Without the strategy stage, both business and design will be insufficient. Design becomes a game of shape and colour, rather than a tool for expanding the brand.