Estes Media

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Blue Chip Maintenance, LLC

Describe what your company does in a single sentence.

Blue Chip Maintenance offers a wide range of commercial and residential services throughout North Carolina, South Carolina, Alabama and Georgia. We specialize in providing our customers with high quality, quick and affordable maintenance services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Modernize our website with a mobile-first, lead-generation focus.
• Improve SEO rankings and increase organic quote requests across service regions.

SOLUTION

How did you find Estes Media?

• Referral
• Google

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Estes Media completely rebuilt our website from the ground up, prioritizing speed, UX, and conversion. They wrote SEO-optimized service pages tailored to our top offerings and included features like call tracking, click-to-text buttons, and an integrated quote request form that fed directly into our CRM. The entire build was structured to drive inbound leads, with clear CTAs and localized keyword targeting for each of our core cities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our organic traffic went up by 72%, and our quote volume more than doubled. We now rank on page one in three major service areas for our top keywords, and the quality of leads has noticeably improved. The website is now a key growth asset, not just an online brochure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very organized and transparent throughout the entire process. We had access to a shared project board with milestones and timelines, and they walked us through each stage of the build. When we had feedback or questions, their responses were quick and always helpful.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treated our project with real care and attention. It honestly felt like we were their only client every decision, design, and strategy element was aligned with our goals. Their ability to blend SEO expertise with user experience made the difference.

Are there any areas for improvement or something Estes Media could have done differently?

No improvements needed. The team was sharp, proactive, and delivered more than we expected.No complaints from our side. Everything went smoothly, and the results exceeded what we were hoping for.

BACKGROUND

Please describe your company and position.

I am the VP of Operations of The Anderson Company, LLC

Describe what your company does in a single sentence.

The Anderson Company, LLC is a full-service sitework and infrastructure contractor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?

• Build an attribution system that could clearly tie ad spend to real sales outcomes
• Replace underperforming digital efforts with a high-converting paid campaign strategy
• Improve visibility by product and region, while generating more qualified RFQs

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought in Estes Media to help us build a stronger digital presence. Our sales team had been doing a great job through relationships and events, but we were missing a true digital demand engine. Estes stepped in with a clear, performance-driven approach.

They developed and managed a full-funnel paid ad strategy, primarily through Google Ads and remarketing. Alongside campaign setup, they rewrote our core product landing pages to drive better conversions, implemented detailed tracking across the site, and integrated everything into our HubSpot CRM. This allowed us to measure campaign performance clearly — not just overall, but by product category and region, which gave us incredible insight into what was actually working.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first quarter, we saw 37 qualified quote requests come in directly from the paid campaigns  something we’d never seen from digital efforts before. What really changed the game was the shift in ROI: paid ads now outperform trade shows both in lead volume and cost-per-lead.

Our inbound pipeline is noticeably stronger, and our sales team is finally able to focus more on closing deals instead of chasing leads. The marketing-to-sales handoff has become smoother and more productive because of how well the tracking and attribution were set up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Estes Media managed everything efficiently. Their check-ins were organized, and they consistently brought thoughtful options to the table. If something needed to be adjusted, they were quick to respond and receptive to feedback.

Deadlines were hit without any need for follow-up or chasing. Their team made the process feel easy on our side even though we know there was a lot happening behind the scenes.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand how to market to commercial buyers, which is a rare find. From ad messaging to landing page content, they spoke the language of our industry and our audience. That made all the difference in campaign performance.

They also didn’t overcomplicate anything. Everything was structured to generate real results not vanity metrics. The level of transparency and precision in their execution was impressive.

Are there any areas for improvement or something Estes Media could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Sales Service Representative of Cintas

Describe what your company does in a single sentence.

Cintas Corporation provides businesses with a wide range of products and services from uniforms and facility supplies to safety equipment and training to help keep their workplaces clean, safe, and prepared for the workday.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estes Media to accomplish?
We brought them in to align marketing and business development, integrate our CRM with real-world campaigns, improve lead quality, and ultimately generate more qualified RFPs — which they absolutely delivered on.

SOLUTION

How did you find Estes Media?

• Referral
• Clutch Site

Why did you select Estes Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Estes Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Estes Media to help us rethink the way we approached both marketing and business development. Their team was responsible for a complete refresh of our marketing tech stack, starting with integrating our CRM more effectively into day-to-day campaigns and reporting. They also created and tested landing pages, ran high-performing paid ad campaigns, and produced fresh ad creative tailored to our specific audience.

Everything was built with scalability in mind. They weren’t just fixing what was broken — they were building a system we could grow with. From messaging strategy to performance tracking, they made sure every part of the funnel worked in sync.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most concrete result we saw was a 62% increase in RFP (Request for Proposal) opportunities in just one quarter. It was a huge lift that we were able to directly tie to the work Estes Media had done, from improved lead flow to better segmentation and faster follow-up processes.

We also saw improved engagement on our landing pages, more consistent ad performance across channels, and overall smoother collaboration between our sales and marketing teams, thanks in large part to how well the CRM and reporting setup were handled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was solid across the board. The team was organized, responsive, and always two steps ahead when it came to launching new experiments or optimizing what we already had in place. They kept things moving without making us feel overwhelmed, and they were quick to adjust to feedback or shifts in business priorities.

There was no radio silence or confusion about timelines — we always knew what was happening and what to expect next.

What was your primary form of communication with Estes Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed and clarity. A lot of agencies talk about “moving fast,” but Estes actually delivered. They understood how to prioritize — what to test, what to fix, and what to leave alone — and they made progress without getting bogged down in endless planning.

The people behind the agency are sharp, approachable, and genuinely invested in making things work. It didn’t feel like a cookie-cutter service; it feels like a team that understands our business and moves like an extension of it.

Are there any areas for improvement or something Estes Media could have done differently?

There’s nothing major that stands out. If anything, we would’ve loved to have even more time with their team, especially during internal campaign planning. Their input always added value.