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PPC Marketing With a Sixth Sense

5.0
2 reviews

We're a hybrid PPC and CRO agency in pursuit of sharing our marketing sixth sense with the world. We bind data-fueled strategies with design that's made to convert. Our method allows us to see the unseen, steering your digital advertising efforts into a brighter tomorrow, fast.

 
$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2018
Show all +
Irvine, CA
headquarters
  • 2372 Morse Ave, Ste 463
    Irvine, CA 92614
    United States
    (949) 212-3695

Reviews

5.0
2 reviews
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Paid Digital Marketing for Flight School

"They always take the time to explain how something is done and why."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Ongoing
Project summary: 

Esper Inbound created content and developed strategies in a paid marketing and advertising partnership. They targeted campaigns locally and nationally.

The Reviewer
 
51-200 Employees
 
San Diego, California
Director of Sales, Flight School
 
Verified
The Review
Feedback summary: 

They’re a reliable partner who can generate significant customer interest through their campaigns even on short notice. Esper Inbound measures and tracks their results effectively and they’re committed to establishing a thorough mutual understanding with their clients.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of sales for a flight school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Esper Inbound?

We wanted to completely revamp the way that we did paid marketing and advertising. Some new projects were in the works and we needed to boost the visibility of our programs.

What were your goals for this project?

We wanted to increase sales and be the first brand that aspiring pilots considered for training. We were looking to overhaul the view of traditional flight training.

SOLUTION

How did you select this vendor?

We were referred to them by another business associate of ours.

Describe the scope of their work in detail.

They create all content and strategy and propose tons of creative ideas to help our brand. They help us market events, programs, and specialized training nationwide or local to our specific school locations.

What was the team composition?

Our leaders meet bi-weekly via video conference to discuss new initiatives and events that we'd like to introduce to our platform.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we’ve thrown last-minute events, they have drawn over 100 sign-ups within a few weeks. Their effective management of our marketing makes my job much easier to accomplish.

How effective was the workflow between your team and theirs?

I always receive immediate communication and action when I reach out. It is so nice to have an amazing rapport with a company that is vital to our success.

What did you find most impressive about this company?

I love the level of communication and knowledge that I receive every time we talk. They always take the time to explain how something is done and why. They are also thorough in reporting what has been successful and how we can mix it up to yield higher results.

Are there any areas for improvement?

No, we’re completely satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're flexible and quick.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They always meet and exceed our expectations.
  • 5.0 NPS
    Willing to refer

SEO & PPC for Steel Manufacturing Company

"They are clearly experts in PPC and SEO."

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5.0

Quality: 
4.5
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2018 - Ongoing
Project summary: 

Esper Inbound provides a wide array of digital marketing services, including SEO, PPC, and keyword expertise. They also develop content and custom landing pages.

The Reviewer
 
11-50 Employees
 
Monee, Illinois
Marketing Coordinator, Machinery Manufacturer
 
Verified
The Review
Feedback summary: 

Since implementing the marketing campaign, leads have continued to increase steadily. Esper Inbound is wholly vested in a collaborative partnership. They deliver attentive, individualized service, but can better tailor reporting and terminology to accommodate client familiarity with the industry.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I coordinate North American marketing efforts for a global steel processing machinery manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Esper Inbound?

We hired them for digital marketing services. We were not doing any paid advertising and needed to work with experts in the PPC/SEO industry. 

What were your goals for this project?

Our goals were to improve targeted keywords and set up and manage digital marketing accounts. We also wanted to start attracting new ads through a paid marketing approach while simultaneously generating organic traffic to the updated website. 

SOLUTION

How did you select this vendor?

We interviewed three companies that specialized in SEO and PPC. We ultimately chose Esper Inbound because they offered an in-depth, small team approach that would help us improve both the quantity and quality of leads and impressions in our extremely targeted customer base. We felt confident that a more personable partnership—as opposed to one with a larger company—would yield better results in the long term.

Describe the project in detail.

Esper Inbound is responsible for establishing and managing digital marketing accounts; creating copy and terms for our campaigns; and developing custom landing pages for improved lead acquisition and closing rates. 

What was the team composition?

One main contact from our company works with the co-founder and CEO, who serves as the liaison for others involved in the project. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We have seen a respectable return of immediate leads. With our long sales cycle—sometimes lasting over a year—judging instant success can be difficult, but we will continue to evaluate performance as we go. 

How did the Esper Inbound perform from a project management standpoint?

Project management was fairly good. Esper Inbound directed the entire process with efficiency, including the initial establishment of digital marketing avenues. They have also been willing to step in and make decisions when directed.

What impresses you about the Esper Inbound?

They are clearly experts in PPC and SEO.  However, they are also incredibly eager to learn about our company, and dedicate themselves to gaining as much knowledge as possible. 

Are there any areas for improvement?

I would like to see more frequent reporting and updates. They can also break tasks and details down to a more basic level; not everyone understands marketing or the best product search terms, but asking questions about most requested customer features or product uniqueness can prepare Esper to make better marketing decisions for their clients.   

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Scheduling is always on time. Our only challenge has been working with colleagues in both European and West Coast time zones.
  • 3.5 Cost
    Value / within estimates
    They are the only company we interviewed with a retainer. Otherwise, their costs are similar to competing estimates.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer