What was the scope of their involvement?
Our initial tasks were to redesign the website and set up an SEO campaign. The website update needed to be more conducive and harmonize with the appearance of our practice.
We had an initial face-to-face meeting with them. They walked me through the web design process and explained SEO and PPC. From there, we communicated via phone and email to determine the site’s content and appearance. They needed additional files from us, such as logos.
After that, they built the basic framework for the WordPress site, sent it to us, and asked us to look it over and decide whether we wanted to move forward or implement any changes. After our approval, they pushed the site live.
Once the site was live, we discussed steps to make sure our site ranked well in our area. We have since redesigned our site with another agency, but we are still working with them on SEO. Our SEO campaign is an ongoing conversation with no finish date.
We targeted our zip code and Lincoln Park, our neighborhood in Chicago, as well as phrases like “emergency dentists” and “whitening.” Since “Chicago” is such a broad keyword, we don’t try to target it. As a dental practice, we battle other offices in our proximity.
What is the team composition?
I strictly worked with Diana (Digital Marketing Manager, ePageCity), and she is fantastic.
How did you come to work with ePageCity?
My predecessor had met one of their employees at a networking event, and discovered that they could build the new site. It was a natural connection.
How much have you invested in them?
We have invested around $75,000.
What is the status of this engagement?
We began working with them in June of 2014 and the work is ongoing.