What was the scope of their involvement?
Initially, our internal team worked closely with Entropy to design the wireframes. They leveraged their expertise to advise us on the UX, helping identify what we wanted to get from the app and establish the different user flows. Once we completed the designs, they developed the iOS version before tackling the Android version.
One of our biggest challenges was getting the apps to integrate with our antiquated web platform. Because the original system hosted all of the podcasts and subscriptions, Entropy needed to ensure that the apps synced properly with the database. That way, users who subscribed through the web platform could access their subscription through the mobile apps, too.
The team also built in downloading capabilities, which allowed users to download and listen to podcasts without a mobile signal (e.g., subway). If a user encountered an issue, Entropy made it a point to include instructive error messages. These messages would explain why the user couldn’t do something and show them how to troubleshoot the issue themselves.
What is the team composition?
I mostly worked with Eddie (CEO, Entropy), who took a personal interest in the project, but there was also a project manager who kept us on schedule and tracked our deliverables.
How did you come to work with Entropy?
I’d previously worked with Eddie while at a different company, so I knew how reliable his skills were. Compared to the other agencies we’d considered, Entropy brought a high level of expertise to the table while still being a great value. I also liked that they were a slightly smaller agency, which meant they could provide a more tailored experience.
How much have you invested with them?
We spent between $50,000–$100,000.
What is the status of this engagement?
The main development lasted between 2014–2015, but they provided various follow-ups and updates after.