HELPING BUSINESSES GROW
As a leading Spokane SEO & Web Design agency, we work on our client’s behalf to grow their customer base through digital marketing. We have been helping to increase the revenue and exposure of both local and national companies since 2009 by boosting website visibility in major search engines like Google, Bing, and Yahoo. We accomplish this is by implementing a series of strategic changes to your website which increases its topical relevance and broadens its online reach.
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19,256 IMPRESSIONS AND 1,245 ATTRIBUTED WEBSITE VISITS
- BACKGROUND
Based in the Pacific Northwest, The University of Idaho is a leading university recognized for its master’s programs, including those focusing on business, education, engineering, law, and more.
- THE PROBLEM
In January of 2019, University of Idaho was looking for ways to attract more interest in admissions in time for their Fall orientations. It was decided that a well-crafted PPC campaign make up a part of this strategy and Enleaf was brought to help with both the research and implementation.
- THE SOLUTION
We began by setting up a campaign that closely matched our target keywords with the messaging present in the AdGroups. This was followed up with the inclusion of ad extensions which improved the effectiveness of the ads. Once live, we continued to optimize each AdGroup independently, regularly making changes to the individual keywords and their bid adjustments. In addition to this, we maintained a growing negative keyword list which prevented ads from being shown in irrelevant search verticals. This kept our cost per click low while continuing to encourage a healthy click-through rate.
- THE RESULTS
Throughout much of the campaign, Enleaf was able to maintain an average ad position of 1.1 ensuring that University of Idaho’s ads were prominently visible in the search results. The PPC campaign was the most efficient campaign to date, receiving a total of 19,256 impressions and a total of 1,245 attributed website visits. This was while maintaining an average click-through rate of 6.45%
117% INCREASE IN MONTHLY CONVERSIONS
- BACKGROUND
Dallas/Fort Worth International Airport is the primary international airport for the Dallas–Fort Worth area, offering nearly 1850 flights per day. They have a vast array of security services from security personnel to police officers and fire fires all whose responsibilities it is to maintain safety and welfare of their travelers. In March of 2017, DFW Airport was looking to recruit talent in these departments and took advantage of Pay Per Click Marketing to broaden their reach in this endeavor.
- THE PROBLEM
When Dallas/Fort Worth International Airport started working with our team, they had a pay per click campaign performing. The campaign which was targeted at attracting more recruitments into their security services had a lot of wasted Ad spend and was not cost effective. DFW Airport needed a way to get more efficiency out of their campaign.
- THE SOLUTION
Since the client had 3 Ad Groups all with differing demographics, we identified the Ad Groups with the lowest spend ratio. We temporarily adjusted a majority of the campaign spend towards this target Ad Group in-order to adequately optimize that Ad Group. Once that target Ad Groups effectiveness was improved and its cost was reduced, we then divided the total campaigns spend back into the other Ad Groups and did similar testing and optimizations.
- THE RESULTS
Within less than a sixth-month period, Enleaf was able to Increase the campaigns monthly conversions by 117% all while reducing the cost per acquisition by 92.34% and reducing the monthly Ad Spend by 87%
46% INCREASE IN ORGANIC REVENUE
“Enleaf did an awesome job with not only our website design but also the functionality updates and rebuild of our site. Since taking over our SEO we have seen a huge spike in sales. We are very happy and would recommend them to anyone wanting quality work done by honest people who are very patient.”
- BACKGROUND
In January 2015, Hidden Legend Winery migrated their site from a proprietary content management system over to a custom designed WordPress site after running into limitations with their existing platform.
- THE PROBLEM
A large part of the Hidden Legend Wineries website migration was focused on determining how to expand the sites overall e-commerce capabilities while simultaneously improving upon the sites ability to attract a greater share of organic traffic and search volume. All this needed to take place without disrupting the current flow of business and traffic to the site.
- THE SOLUTION
The process for Hidden Legend Winery’s website transition was scoped out and designed in such a way that it mitigated traffic disruption during and after the website’s migration. A plan was developed to expand portions of the site in order to bolster the sites e-commerce capabilities as well as its page count and depth. Enleaf redesigned the site so that it featured a simple and clean code base as well as an easy to manage permalink structure. Following the website redesign and re-launch, numerous data points were used to measure the progression of Hidden Legend Winery’s website over time and to ensure that the objectives and goals of their site were achieved. The tactics used for this tracking included implementing a detailed process of planning, auditing and mapping of traffic data at regular intervals over the months following the website re-launch.
- THE RESULTS
Since re-launching Hidden Legend Winery’s website they have seen a 322% increase in organic traffic, 87% in organic leads, and a 46% increase in organic revenue.
Reviews
the project
Web Design & Digital Strategy for Healthcare Agency
"They have been a fantastic team to work with throughout the workflow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a leading healthcare provider in the home with a vision of becoming the premiere solution for patients across the North West. From home health to hospice to personal care, The team at Sylis provides quality, clinically exceptional care to numerous patients.
For what projects/services did your company hire Enleaf?
We hired Enleaf initially for a website rebuild and then continued with them developing an online marketing strategy.
How did you select Enleaf and what were the deciding factors?
We interviewed a few vendors, but the response we got from Enleaf was the best of the group. They were attentive to our requirements and offered several suggestions we had never initially considered that made our project a huge success.
Describe the project in detail and walk through the stages of the project.
Enleaf worked to build us both a front-facing website and a back-end web app that is helping us manage our clients. Now they are working to build out our SEO strategy.
How many resources from the Enleaf team worked with you, and what were their positions?
We worked with a team of three people.
Can you share any outcomes from the project that demonstrate progress or success?
We now have a great-looking front-facing website and some backend tools that are helping us manage our clients.
How effective was the workflow between your team and theirs?
Fantastic communication.
What did you find most impressive or unique about this company?
They were always willing to jump on a call and go over our questions. They have been a fantastic team to work with throughout the workflow.
Are there any areas for improvement or something they could have done differently?
None that we can think of.
the project
SEO Services for Creative Agency
"They have an impressive level of reporting and detail."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work as a marketing assistant and graphic designer for Maxilane. We are a creative agency and recently starting partnering with Enelaf on our client projects.
For what projects/services did your company hire Enleaf?
Enelaf has been crafting and implementing SEO strategies for three of our enterprise clients. The results have been fantastic and with their help we have been able to keep our clients super happy. One even extended their contract.
How did you select this vendor and what were the deciding factors?
We looked at they work examples and case studies as well as the many speaking events that their founder attended.
Describe the project in detail and walk through the stages of the project.
We first started out slow, getting Enleaf on one client project. The audit they put together was really detailed and it set out a great strategy for the coming months of work that would soon follow.
How many resources from the vendor's team worked with you, and what were their positions?
In total we worked with three seperate team members from Enleaf.
Can you share any outcomes from the project that demonstrate progress or success?
One of our clients has more than doubled its revenue from search engine traffic alone.
How effective was the workflow between your team and theirs?
Adam from Enleaf is very easy to work with. He is very patient and good at explaining the process and expectations.
What did you find most impressive or unique about this company?
They have an impressive level of reporting and detail.
Are there any areas for improvement or something they could have done differently?
No not really, They really are pretty amazing.
Enleaf has successfully designed an exquisite website. The team has communicated well to provide progress updates and feedback. They have been responsive and receptive throughout the workflow.