We help our clients invent their future.

One part digital consultancy. One part product design and engineering studio. We help our clients invent their future.

We’re a diverse team of strategists, designers, and engineers, driven by a need to create impactful change in the organizations we partner with. We help our clients find new ways to solve business challenges through lean research, data-driven insights, and iterative design, rooted in a deep appreciation for the end user.

We work with a global list of enterprise organizations, creating new experiences that improve engagement across the customer journey. From financial services to fashion and apparel, we help a diverse client base innovate quickly. For startups and internal innovation teams, our framework for co-creation, rapid concepting, and validation has helped launch in-store digital products, redefine the sales funnel, and create the roadmap for new ventures with digital at the core.

 
$100,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2002
Show all +
New York, NY
headquarters
  • 100 Crosby St. #403
    New York, NY 10012
    United States
other locations

Portfolio

Key clients: 

Our clients include Mastercard, Fox Factory, HP, Google, Fiserv, adidas, Samuel French, Concord Theatricals, Rocky Mountaineer, Criteo, Pirelli, 3form, Kit and Ace, TuGo, NBA, WNBA, Western Union, Lululemon, Shea Homes, Coast Capital Savings, BC Hydro, and Telus.

Reviews

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Website Redesign & Branding for Financial Services Firm

"They have a very well-structured process that brings different stakeholders together to ensure clarity."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2016 - July 2017
Project summary: 

Using WordPress, Engine Digital helped redesign and customize an online brokerage platform through a rapid prototyping process. They also provided strategic brand analysis and positioning.

The Reviewer
 
201-500 Employees
 
Vancouver, Canada
Tracy Tong
Director of Marketing & Corporate Communications, Credential
 
Verified
The Review
Feedback summary: 

The improved site has markedly increased lead generation. Expertise and innovation are hallmarks of Engine's work. The team not only delivered a high-quality solution but also brought creative ideas and useful tactical advice to the table.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand and digital strategy for a wealth management company based in Canada. We serve credit unions as well as independent portfolio managers across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Engine Digital?

The main project was for our online brokerage platform -- it needed a revamp.

SOLUTION

What was the scope of their involvement?

Engine provided web strategy, web design, and a refresh of the brand identity. This was very important because as an online brokerage, we have no physical footprint. We went through their rapid prototyping process. They led a project context workshop at the very beginning of the engagement to come up with several concepts. We then voted on the final concept, which ended up being an amalgamation of the top three ideas. Within seven days of the workshop, we were able to test a working prototype with actual users.

They also led us through a highly-analytical brand positioning exercise in order to understand where our offering fit in within the market in terms of brand attributes. They helped us think about color palette attributes around being human versus corporate, as well as innovative versus traditional. We retained our existing logo but they helped us with the look and feel of the website, typography, and photography. The site came together and was launched in a 6–7 week timeframe.

What is the team composition?

We worked with five key members of their team: a brand strategist, the head of project management, the VP of operations, a lead designer, and a frontend developer.

How did you come to work with Engine Digital?

They reached out to us via a cold call. I’d also met their VP of client engagement several years ago at a marketing industry event.

How much have you invested with them?

We spent over $100,000 CAD ($78,306 USD).

What is the status of this engagement?

We started working together in November 2016 and the site launched in July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site Engine redesigned is our lead generation site. Within the first few months of the site’s launch, we saw a considerable increase in the leads that we were able to send to the top of our online account opening web application.

How did Engine Digital perform from a project management standpoint?

Engine’s project management is very strong. We primarily used Basecamp and Google Drive to collaborate on documents and copy decks, and then BugHerd during QA. They have a very well-structured process that brings different stakeholders together to ensure clarity on the business context and goals. There was a really close collaboration between our teams. They provide perspectives from different functional areas including development, UX, creative, and the business standpoint. We really appreciated the rapid prototyping process; having a testable product in just seven days was amazing.

What did you find most impressive about them?

They're a really fun and dynamic team, with a lot of expertise. Engine’s unique process gives them the ability to understand the business needs, the context, and the strategic brand considerations. They’re able to tie the goals of the site back to the business. Working with Engine felt like more of a custom experience. Many other firms are locked into a certain CMS and can only offer a limited template. Engine uses WordPress to build their sites so we had a lot more flexibility.

Are there any areas they could improve?

No, nothing that I can think of.

Do you have any advice for potential customers?

Definitely invest the time in the upfront project context workshops in order to align all project team members. This process helps clarify roles and align expectations related to business goals and scope. Then get ready to move quickly because they’re fast.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They were very organized and we had regular contact.
  • 4.0 Cost
    Value / within estimates
    The cost is high, but the quality of work and expertise is also high.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer