What evidence can you share that demonstrates the impact of the engagement?
We have a website that is much faster and more reliable—and that has grown on a number of dimensions. Our traffic has steadily increased from the first project we launched with them through every subsequent one. New visitors continue to increased and time-on-site has more than doubled. All metrics are moving in the right direction.
Alongside the actual featured delivery, they’re always very attentive to help us find ways to optimize performance on the backend. One of the things that struck us right away was that they were thinking about how to focus on delivery while giving us guidance on how to make the site more flexible for the future. They’ve been strong contributors to ensure a very strong, performing site overall. It comes through in the fact that we’re winning more work and being entrusted with bigger projects.
How did ENGAGENCY perform from a project management standpoint?
We reach out to them frequently for ongoing support. If there are maintenance or other issues with the site, we have a dedicated mechanism to reach out to them for help on that. We have them on our 24/7 support mechanism for any kind of Sitecore production support. They’ve become such a great part of our team that we take part in that service.
We also work with them on a project basis. For projects, we have a weekly, virtual stand-up meeting. We talk about where we’re at in the life cycle of the project, if we’re on track, what the latest tasks are that we’re working on, and if we’re still on the timeline. It tends to be an effective mechanism for us. I also sit down every month or so with the Co-founder/VP who manages our account relationship. We look at bigger initiatives and decide if we need to reallocate priorities at a higher level.
Their project management is outstanding. They have a very personal, but also pragmatic, touch. They bring the best talent to the table. They bring people who aren’t afraid to give you hard news. They tell us very quickly what we need to do to correct it. They’re incredible.
What did you find most impressive about them?
It’s their very strong customer focus. They’re clearly expert in their domain and in tune with what we want.
Another thing that differentiates them is that they operate in a very agile fashion. We have regular short but effective planning sessions with them. They always hear what we’re trying to promote and what the most critical projects for our business are. They adjust priorities with us as we go. That’s been one of the most refreshing parts of working with them. The other Sitecore agencies that we’ve experienced would talk about the project then go away for six months and come back with something that they’d built. If it was wrong, you then had to focus on how to correct. The ENGAGENCY team stays highly engaged on a regular basis. They keep the results very achievable—small enough that we can get them out, test them, see if it’s what we wanted, and adjust frequently rather than doing everything in such a large chunk that there’s too much room for error.
Are there any areas they could improve?
They should just continue to grow and find amazing people like they have.
Do you have any advice for potential customers?
I strongly encourage you to not be held back by your conceptions of working with a different agency and what they might expect. Talk with them in business terms about what you want to accomplish and you’ll find yourself pleasantly surprised at how they can meet your needs.