Engage Element Marketing

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Inari (YC S23)

Describe what your company does in a single sentence.

Inari surfaces customer insights and revenue generating product opportunities from your customer data auto-magically using AI. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Engage Element Marketing to accomplish?

• so I’ve been running Inari (YC S23) for a while now, and things were alright, but I wanted it to grow more. It just kinda stayed the same. I knew I needed help from someone who knew more about getting us out there, so I started looking into digital marketing. That’s when I found Engage Element Marketing. They seemed like they could really help us reach more people and get more sales.

SOLUTION

How did you find Engage Element Marketing?

Referral

Why did you select Engage Element Marketing over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Engage Element Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They did a lot! Set up stuff like Merchant Center, Google Analytics, Google Ads, and even Microsoft Ads, all hooked up to our site. But what I really liked was that they didn’t just toss ads up—they made it so we could see what was making people buy things. We could see what was working and what wasn’t. They even used automation that got better as we went along, helping us get more customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

he results were awesome! They helped us triple our sales—like we’re doing 300% better! Our return on ad spend (ROAS) was around 700%, which is crazy. Now we’re growing way faster, but not spending too much either. It feels like it’s just gonna keep getting better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I liked working with Lira and her team. They took the time to get Inari (YC S23), didn’t treat it like just any other project. They gave us a plan for every month, then broke it down week by week, so we always knew what was happening. We mostly used Zoom and Telegram, and they were easy to get a hold of when we needed.

What was your primary form of communication with Engage Element Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The automation stuff was super cool. They didn’t just make ads and leave them running, they used smart tools that kept improving things as more people bought stuff. It was like mixing really advanced tech with understanding my business.

Are there any areas for improvement or something Engage Element Marketing could have done differently?

Honestly, I’m happy with everything. If anything, I just hope they keep doing what they’re doing and keep trying new things.

BACKGROUND

Please describe your company and position.

I am the Founder of Rare Carat

Describe what your company does in a single sentence.

The New York Times dubbed Rare Carat the "Secret to Buying a Diamond" and it has become the leading online marketplace in America for diamonds in just 5 years. By applying AI and machine learning to bring transparency to a previously opaque business, RareCarat.com generates over $100 million in sales annually.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Engage Element Marketing to accomplish?

Our goal was to maximize our Google Ad Grant in order to increase the number of new users and efficiently grow our database.

SOLUTION

How did you find Engage Element Marketing?

Online Search

Why did you select Engage Element Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Engage Element Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Engage Element Marketing stepped right in to assist us with Google Grant optimization. They updated our keyword strategy to more effectively target prospective clients, and they installed comprehensive dashboards for tracking our continuous improvement and managing our PPC campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They witnessed our highest rates of grant utilization, email sign-ups, and PPC conversions in the first month of their implementation. It gave us a great lift.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent project management abilities. With a current, comprehensive Google Doc that facilitated communication, they managed to keep everything transparent and orderly. To ensure that everyone was in agreement, we also held weekly calls to discuss developments and important insights.

What was your primary form of communication with Engage Element Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to ongoing development was truly noteworthy. They were constantly trying to improve and adjust our tactics.

Are there any areas for improvement or something Engage Element Marketing could have done differently?

Engage Element Marketing comes highly recommended if you need assistance with PPC and SEO. They were a pleasure to work with and produced excellent outcomes for us.

BACKGROUND

Please describe your company and position.

I am the Designer of Carousel of Languages

Describe what your company does in a single sentence.

New York City's foreign language program for infants, toddlers, and young children since 2000

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Engage Element LLC to accomplish?

• TPC management
• Social Media
• SEO

SOLUTION

How did you find Engage Element LLC?

Other

Why did you select Engage Element LLC over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Engage Element LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been partnering with Engage Element for the past months, focusing on elevating our social media presence, optimizing our PPC efforts, and enhancing our SEO strategies. They've truly impressed us with their approach in boosting our engagement across various platforms and improving our search engine visibility. We receive detailed monthly reports that track progress in engagement rates, growth across platforms, and key SEO metrics. Their targeted ad strategies and constant optimization have significantly improved our ROI. Additionally, their SEO efforts have led to better rankings and increased organic traffic. The Engage Element team is proactive, always tuned into the latest trends, and incredibly easy to work with. I highly recommend them to anyone looking to boost their digital marketing game!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our social media platforms have seen a 25% increase in engagement and a 30% rise in follower counts, enhancing our brand's visibility. Our PPC campaigns have improved significantly, with a 25% increase in click-through rates, leading to a 10% rise in conversion rates. SEO efforts have pushed our website up by 5 ranks for our key terms, while organic traffic has surged by 40%. Most notably, these strategies have directly contributed to enrolling over 20 new students solely based on their marketing efforts, we are very happy with the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been exemplary, particularly in their agile response to our changing needs, and we appreciate their close-knit team that truly values our partnership. They consistently delivered all project items on time, even when we required adjustments or introduced new objectives. Their team was incredibly responsive, swiftly adapting strategies and tactics to align with our evolving requirements. We also received regular updates and frequent check-ins from them, enabling us to stay closely connected and actively involved in every decision.

What was your primary form of communication with Engage Element LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They bring a personal and cooperative approach to every aspect of our projects. Their ability to adapt agilely to changes without sacrificing momentum or focus is particularly remarkable. This flexibility ensures that our needs are not only met but often exceeded.

Are there any areas for improvement or something Engage Element LLC could have done differently?

I can't think of any areas for improvement right now. Engage Element has consistently met our expectations across the board, delivering excellent service and showing great adaptability and commitment to our project's success.