ENDERTECH

BACKGROUND

Introduce your business and what you do there.

I'm an executive at Mattress Warehouse.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ENDERTECH?

We needed help with the development and maintenance of our e-commerce website.

SOLUTION

What was the scope of their involvement?

ENDERTECH is the developer of our digital property. They've been helping us develop and maintain our e-commerce website, mattresswarehouse.com. We've worked with them on both Shopify and WordPress, but we primarily use Shopify and its Hydrogen implementation. We launched Shopify ourselves, and then ENDERTECH helped us transition to Hydrogen, which allows us to have much more control over our website for stability, development, and execution purposes.

ENDERTECH has also participated in the design of the website. We believe in a collaborative partnership; we have the final say, but they certainly provide input. Their team has experience in the UX arena, and we also have an internal UX individual on staff, so it’s a collaborative approach at all times.

Moreover, ENDERTECH has helped us implement the ability to do online scheduling, so customers can now make the purchase and schedule the delivery all in one seamless transaction. Additionally, we have in-store technology where our 330 locations all have the ability to access an associate-facing storefront that ENDERTECH has helped develop.

What is the team composition?

We've worked with a frontend developer and a backend developer. The CEO and founder is heavily involved as well, and he pulls in additional resources in support of the primary team as needed. When we were beginning to launch, it was a team of about 5–6 members. We are now at a steady rate of about 3–4 resources on all the operations that we've been doing.

How did you come to work with ENDERTECH?

ENDERTECH was already working with us when I joined the company.

What is the status of this engagement?

We started working together in October 2021. It took ENDERTECH about nine months to get us up and running on the new platform, and it has been an ongoing partnership ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ENDERTECH has really helped us stabilize our website due to the ecosystem and platform coding structure. Since then, we've seen our sales increase significantly at a pace faster than our trajectory was estimated to be. We’re outpacing our projections. Additionally, the in-store technology that ENDERTECH supports has been extremely beneficial to us. We've seen a huge uptick of about 40% in AOV, as well as improved conversions across the board.

How did ENDERTECH perform from a project management standpoint?

ENDERTECH is a highly effective communicator. They provide clear timelines with clear goals and objectives. In fact, the quality of the product that I’ve received from ENDERTECH is probably the best that I've had in all my years of leading digital development.

We use a combination of management tools, including Jira, to communicate internally. We also have standing calls with meeting notes that get published so that everyone can stay on top of progress and inputs.

What did you find most impressive about them?

ENDERTECH is willing to listen, and they problem-solve quickly and effectively.

Are there any areas they could improve?

I can't identify anything that they could improve on. There was a learning curve related to the way that our industry is online versus a typical retailer of apparel or any other consumer good. ENDERTECH took on that learning curve and rapidly got up to speed.

Do you have any advice for potential customers?

Be a collaborative partner with ENDERTECH. Be a part of the conversation and help them understand exactly where you're going. Additionally, be open to the ideas that they bring to the table, which may not be anything that you thought of before. Together, the end product has been substantially better than we could ever have imagined.

BACKGROUND

Please describe your company and position.

I am the IT/eComm Manager of Home Zone Furniture

Describe what your company does in a single sentence.

Retail sales of home furniture out of 20 brick and mortar stores and online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ENDERTECH to accomplish?

• Integrate Shopify store with our ERP called STORIS
• New Shopify website design
• Transfer of products from NopCommerce site to Shopify with process improvements

SOLUTION

How did you find ENDERTECH?

• Online Search
• Referral

Why did you select ENDERTECH over others?

• Great culture fit
• SME on STORIS to Shopify Integration

How many teammates from ENDERTECH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign and migration of eCommerce store from nopCommerce to Shopify to include backend integration with our ERP - STORIS.
• Product setup for sync with STORIS and reorg of product display in Shopify
• Inventory, Order, and Product sync between STORIS and Shopify

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Product and inventory syncs are running successfully since we went live on Shopify
• Orders are flowing into STORIS and being updated on both sides successfully
• Order volume has increased for online orders
• Day one of the transisiton went with no issues and no loss of traffic or orders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Items were delivered on time or ahead of schedule
• Most communication was by email but phone calls were answered on a timely basis as well.
• When a virtual meeting was necessary outside of the bi-weekly planned calls they were more than accomodating.

What was your primary form of communication with ENDERTECH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their straightforward and transparent communication and planning were impressive. No delays on their part and responsive and helpful when we had delays or introduced new requirements.

Are there any areas for improvement or something ENDERTECH could have done differently?

With this project there was nothing that could or should have been done differently

BACKGROUND

Please describe your company and position.

I am the President / CEO of CURRENT INTERNATIONAL FREIGHT INC

Describe what your company does in a single sentence.

We are a full service freight forwarding company that can assist with all things supply chain related 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ENDERTECH to accomplish?

• Rebuilding of our website to make it more user friendly
• Improve our SEO, Adwords and overall marketing for our company
• Gain more business

SOLUTION

How did you find ENDERTECH?

Referral

Why did you select ENDERTECH over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ENDERTECH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Endertech to first do an audit of our marketing at the time and they used that reserach to learn about our industry and our market to put together questions to help me, help them come up with the best customer base to target.

I have to say that after working with roughly 10 different marketing companies over the last 15 years, ENDERTECH has been by far the best company that I have ever worked with and they were so indepth with everything they did in the begining to help come up with an amazing stragety. We have recently launched the campaign / maketing plan and have already seen a positive increase in new inquries. I would recommend Endertech to all of my friends, family and colleagues 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The rebuilt website. 
• The SEO numbers
• The Adwords campaign 
• The backlinks 
• The content on our website
• The social medias 
• The inquries we have been receiving since we went live with them 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been amazing to work with. They communicate extremely well, they are always avaliable to answer questions, they spend a lot of time with me and explaining each of the steps. They move through the process very organized and systematically. Everything has been very good and it has been easy to work with them and understand exactly what they were doing and the direction to they planning to take our companies marketing and online presence 

What was your primary form of communication with ENDERTECH?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Like I mentioned previously their process is very good and like no other that I have experience with any other marketing / IT companies before. They make sure that I understand everything that is happening as it is happening and update me upon compleation of each step along the way. They are monitoring the customer inquries that we receive to rank them and they continue to adjust things until it is perfect. 10 out of 10 experience 

Are there any areas for improvement or something ENDERTECH could have done differently?

I wouldnt change anything that they have done so far. Their system works and makes it easy to do what I need to do as the customer 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and creator of Finding Meili, a platform where guests can find accommodation. Ours is a curated platform where users can discover professionally managed destination and vacation rentals, such as resort residences. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ENDERTECH?

I hired them for web development services. 

SOLUTION

What was the scope of their involvement?

ENDERTECH has designed and developed our custom website and now manages our server and website updates. Initially, we had a meeting for me to explain what we were looking for. Then, we went through a design phase where ENDERTECH set up a team. We worked together during this phase; I provided examples of what I was hoping for. 

From there, the team went into the development phase. ENDERTECH has recently finished the site’s development, and we’re in the process of launching the platform. Currently, the team is maintaining the website. 

ENDERTECH has developed a consumer page for the website with e-commerce capabilities. They’ve also included a feature where users get a code when they book an approved unit and can make a test payment. Once we approve the listing, the user gets charged. 

Ours is a subscription-based website, so ENDERTECH has built the required features. There's also a free tier of the website, and users can only unlock the full features through a subscription. Either way, the site requires a login. The ENDERTECH team has also included Google search and a chatbox where users can email each other on the site. 

The ENDERTECH team has built the front- and backend of the website. On the backend, there’s an admin side where I can manage the site by creating, loading, and updating listings. 

What is the team composition?

We’ve worked with Cheyne (COO & Senior Project Manager), Michelle (Project Manager), and Arturo (Developer); the latter has done all the coding of the website. Linnéa (Graphic & Web Designer) has also worked on the project, though we haven’t interacted with her. We recently met Rob (VP & CTO), who will maintain our site and server.

How did you come to work with ENDERTECH?

I found them through a Google search. I had been speaking to a handful of other options when I found ENDERTECH through a random search that led to a rating site for companies in Los Angeles. I reached out to them for a quote and a sense of how working with the team would work. We had an initial meeting, but I was still considering two options. 

During our second meeting, ENDERTECH showed me what they could produce regarding the design. The team stood out because they were on point with everything. I chose them because they were on schedule and a great group. 

How much have you invested with them?

We’ve spent a little over $70,000. 

What is the status of this engagement?

The design and development phases lasted from October 2022–July 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The site is incredible — I’m surprised it’s mine. The quality of ENDERTECH’s work is phenomenal. Before finding them, I had spoken to other providers who weren’t even comparable. Not only does the site’s front- and backend work well, but ENDERTECH’S communication and perfectionism are excellent. 

The team has done everything exactly how I was hoping for. They’ve delivered a platform that looks and functions exactly how I wanted, bringing my vision to life. Moreover, ENDERTECH’S design skills are incredible. Overall, I trust the team’s decision-making and how they work. 

Additionally, the team they’ve set up is amazing; I couldn’t have asked for something better. While I can maintain the website and create listings how I want, Arturo, Michelle, and Cheyne are there if I need to update or add anything; I’m constantly communicating with them. Meanwhile, Rob is working in the background, fixing anything that goes wrong. Overall, the project wouldn’t have happened the way it has without any member of the team — everyone is important.

How did ENDERTECH perform from a project management standpoint?

They’ve given me estimates of how much time each phase would take and have been on schedule with everything. ENDERTECH delivers on time and within budget.

The team was upfront about every aspect of project management. Going into this project, I knew nothing about website design and development, and ENDERTECH has been clear and concise about what they’ve done and each step of the process. They’ve also been very clear about the cost of anything I’ve wanted to add to the site. Still, they’ve been able to include most of my requests within the budget. 

Additionally, ENDERTECH’S communication is incredible. We use Google Meet for our meetings, where they share the screen and provide me with updates. During design and development, we had meetings at two-week intervals to ensure the project was going in the right direction. The team got my feedback in these meetings, and we reviewed anything I wanted in the next meeting.

For project management, the team has provided me with an Agile board where I can see everything they’re doing from top to bottom. 

What did you find most impressive about them?

ENDERTECH is great to work with and understands the assignment. They’ve gotten to know me and my platform and are as invested n the project as I am. The team wants the platform to be successful, which is the best feeling for a new company. 

Moreover, working with them is fun; they feel like part of my team rather than an outsourced company. ENDERTECH has taken ownership of the project, which is hard to come by. Cheyne, Arturo, and Michelle have been incredible, and everything from communication to design to development has been perfect every step of the way. 

The way Cheyne has brought the team together is exceptional. I couldn’t have worked better with any other team, and the four individuals I work with couldn’t have done a better job — they’re a dream team. 

Are there any areas they could improve?

It’s hard to think about anything they could improve — they’re so professional. 

Do you have any advice for potential customers?

Pick ENDERTECH! I had been looking for a partner for a year before finding ENDERTECH, and by the time I did, I had collected many examples of what I wanted. Therefore, provide as much detail as possible about your needs. 

Initially, I made sure to be clear about everything I wanted so that I could get ENDERTECH’s feedback, and they’ve done a fantastic job providing what I’ve asked for. ENDERTECH is willing to listen to me. At the same time, they’re open about which of my requests they can complete within my budget, so communication is key. Going off that, the team has been the brains behind everything.

BACKGROUND

Please describe your company and your position there.

I am AVP Marketing for a math learning center franchise. I manage consumer marketing projects and was especially involved in the launch of our new website last year and subsequent updates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Endertech, and what were your goals?

Our company has been using Endertech to update our main US website and create additional websites in other countries. We have a developer team in house however they aren't as well versed in this type of project. We often have updates based on added features needed nationally or changing needs of our franchisees. We had launched a new website with another vendor but needed Endertech to help UAT and troubleshoot issues with that build.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've been using this vendor for a long time - well before I started at the company over 5 years ago.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have weekly meetings with their developer and project manager to discuss priorities. Updates are constantly made each week.

How many people from the vendor's team worked with you, and what were their positions?

We mainly work directly with their developer as we have for years. Sometimes a project manager is involved but the developer is extremely organized and on top of our priorities.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can tell that the team is extremely detail oriented especially after experiencing their help with our botched website. I keep finding errors in the work of another development team and asked Endertech to help UAT. They found many more errors that other team had not found. Additionally, when they took over the site they were able to fix issues faster than the other team had said it would take. When projects are sent to us in staging, it's very rare to find any issues as it's well vetted before it comes to us.

Describe their project management style, including communication tools and timeliness.

We have weekly meetings with their developer to discuss priorities.

What did you find most impressive or unique about this company?

They are detail-oriented, get things done right the first time and, when we ask for new features, they think of the implications of those requests and how they may impact other parts of the build and anticipate and offer solutions to problems before they start.

Are there any areas for improvement or something they could have done differently?

No. I don't believe they have a design team so we haven't leveraged their skills in that area and have covered that internally with our creative team and external web design skills would be a nice to have but if looking for solid development skills, they have been great.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of MaxQ Analytics, an institutional investment analytics platform that provides advanced analytics, cash flow management tools, and portfolio allocation tools to institutional investors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Endertech?

We didn’t have a frontend portal in our system. When our clients logged in, they would log in to the data analytics platform that we run on a separate server, which would then pull up the specific analytics they’re looking for. After they get what they need, our clients simply shut it down. I needed a company that could help us increase user engagement beyond only utilizing our system only when it's absolutely needed.

SOLUTION

What was the scope of their involvement?

I hired Endertech to build a frontend portal that allows our clients to log in and interact with our system. The portal has features such as streaming market data, educational resources, an economic calendar, and some additional event calendars of upcoming events for investors that aim to increase user engagement. The technologies they used included HTML, JavaScript, and React. There were also some SQL database integrations for some APIs to pull in data from specific vendors that we have piping data into our servers.

We finished the project officially about a week ago, but we’re planning on doing some more things with Endertech in the future. They’ll also be handling maintenance on an as-needed basis.

What is the team composition?

We’ve worked with five people from Endertech, including two project managers, two core developers, and an integration specialist.

How did you come to work with Endertech?

I actually found them on Clutch after browsing and looking for positive reviews. We needed a professional solution that was secure, reliable, and had all the elements that we needed. We chose Endertech because we felt they had the expertise to bring this project to fruition.

How much have you invested with them?

We’ve spent just under $40,000 for the base system.

What is the status of this engagement?

We started working together in August 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our real measure of success is going to be how often the users are logging in because if they're logging in, they find the system useful. So the more often we see people log in, the more we'll start to get a basis of how successful it is. I haven't officially launched it to the other clients yet — I only have one client on the system right now just to make sure everything is working well. But I can definitely say that visually and operationally, I'm very pleased with the outcome, and I think my clients will be as well.

How did Endertech perform from a project management standpoint?

Endertech has performed well in terms of project management. They’re incredibly thorough. They listened to all of our feedback throughout the development process and were able to quickly understand what we wanted to achieve. They have a project management system in place that notes every detail and every section of the portal, the functionality we’re looking for, what the developers have already worked on, what code has been written, and where we are in the process.

They’re also spot-on with scheduling and meeting deadlines. They’ve done an excellent job in scheduling meetings two weeks apart, and sending out immediate meeting requests. During that two-week period, the developers would do the work, and we would see the work on our calendar. We did go a little over budget because there of some of the things that I asked for, but in the initial development phases, everything was spot on, so there were no cost overruns.

We typically communicate through Google Meet.

What did you find most impressive about them?

Endertech was the only company that we talked to that consumed everything, put an outline into play, and gave us a cost analysis that was in the ballpark of where we thought it would be. When signing into Endertech, I saw that they were staffed with many developers with many different backgrounds and capabilities, which told me that they were fully capable of providing us with all the help we needed. 

Aside from that, they have an outstanding staff. The owner is fantastic — he reached out and was the first one to welcome us aboard and explain the process, who they were, and their background. They're a very engaged organization in assuring that us that they're going to do this the right way and that we're not going to be stuck with a product that we did not want.

Are there any areas they could improve?

There were some liberties Endertech took on the design side of things because when we gave them the scope of work, we were more focused on the content and the usability rather than the visual aspects of the portal. So if anything, the only area that we could have done a better job in was the design phase. We should have met about the layout, the color scheme, logos, and the overall look and feel. But in the grand scheme of things, this was a very minimal issue, and we're still incredibly happy with the outcome.

Do you have any advice for potential customers?

Make sure to come in with a game plan because the more information you can provide upfront, the less guesswork there will be in the process.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a company providing technology solutions and services for arts and culture organizations such as theaters, opera houses, symphony orchestras, and performing arts centers. Our two main products are a mobile application and a digital program booking service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Endertech?

We needed help with our digital program booking service. We launched our product around December 2021, and although it worked fine, it wasn’t where we wanted it to be. Therefore, we reached out to Endertech to help us out.

SOLUTION

What was the scope of their involvement?

Endertech helped us rebuild our digital program booking product. Our clients use our product to build out their digital program books, add pictures and content, edit those programs, and publish them.

We decided to redevelop this product from scratch, so the project included frontend development, backend development, and API integrations. Part of the project also included migrating all the data from our older system into the new one.

As for the technology stack, we used React on the frontend, Next.js on the backend, AWS Lambda as the cloud-based API, MySQL for the database, and React Admin as a framework. Although most of Endertech’s work was around development, they initially collaborated with us on the design part. I shared with them the design work we already had, and they did revisions on top of that.

What is the team composition?

We worked with Brian (Senior Developer) and a project manager; Brian was our main point of contact. Additionally, their CEO was involved in the software architecture part initially.

How did you come to work with Endertech?

We found them online while looking for React Admin developers. During this research, I found an article that Endertech had written about this framework, so I knew that they had the experience we needed. I reached out to them, and they came back with a proposal for a product relaunch.

How much have you invested with them?

We spent $60,000.

What is the status of this engagement?

Although I reached out to them in January 2022, our project started in April 2022. Endertech delivered their part of the project in September 2022, and the product was launched in December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Endertech was able to take our existing product and rebuild it by applying all of the lessons we had learned thus far. After its relaunch, the feedback on our product has been very positive, and I’m very happy with the results. Ultimately, we were able to launch the product we had originally envisioned.

How did Endertech perform from a project management standpoint?

Endertech was able to give us a fixed-quote price, which was very nice. They also stuck to their timelines, and any delays were on our side. Although a project manager was involved, working directly with the developer made things much easier.

Brian was great to work with, and his communication was good. We had weekly Zoom meetings, and we also communicated via Slack messages or emails as necessary. I know that they used Jira on their end, but we didn’t have exposure to their project management tools.

What did you find most impressive about them?

I really appreciated the fact that Endertech worked in our same time zone because it made our collaboration very easy. Additionally, they were well-versed and proficient in the technologies we used, and our workflow was very streamlined.

Are there any areas they could improve?

I can’t think of any particular area in which Endertech could have improved; I got good value for the money.

Do you have any advice for potential customers?

Start the partnership with a small project to get to know each other and build trust.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a music school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Endertech?

We just launched an online campus division where I can upload all the music and material that I use to teach my piano lessons. Teachers across the world are able to then download that material. Endertech provided customized programming to make the platform work.

SOLUTION

What was the scope of their involvement?

Teachers can sign up and pay $40 a month in membership fees to access four books and 300 pictures. The second phase of my business is to add five more books. Teachers can sign up their students for an additional $5 and receive individual lesson reports.

As soon as teachers assign lessons, they can include pages of my materials in the assignment so they're easy for students to find. When all the pages have been digested, students can print out certificates; if they missed anything, the system will automatically let them know and not allow certification. This saves teachers a lot of time.

I provided all the text and the knowledge of the music and material, and Endertech did all the technical work. As I’m not a programmer, Endertech acted as a sounding board for my ideas. They continue to offer this service, as well as ongoing maintenance.

What is the team composition?

We regularly interacted with 4–5 people in our weekly meetings, but a few more resources worked under those folks. In total, they provided around 10–12 people.

How did you come to work with Endertech?

I found them online and interviewed a total of five companies before signing with Endertech.

How much have you invested with them?

The total cost was around $150,000.

What is the status of this engagement?

We worked together on the platform from August 2021–August 2022. While that engagement is over, they still provide occasional consulting and maintenance on the platform.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The number of users I see will be up to my marketing, but in terms of the product, people are testing it and enjoying its user-friendliness. Lessons typically take around 45 minutes to complete, and this tool saves teachers around 30% of that time.

If we have any problems, Endertech is quick to jump in and resolve them. They’re providing great customer service even after the launch. 

How did Endertech perform from a project management standpoint?

We had weekly or bi-weekly meetings with the team leads. Communication took place over Google Meet.  

What did you find most impressive about them?

They understood my business model and my philosophy. Additionally, their no-nonsense, no-drama approach worked well. In my opinion, it’s hard to establish normalcy with a vendor, but I was very fortunate that Endertech was levelheaded, earnest, sincere, and capable.

Are there any areas they could improve?

I’m not a programmer; they could have let me know a bit more about what to expect during the development. For example, we're currently in the testing phase and experiencing a few glitches. I feel like Endertech could have clued me in that it was normal to experience these problems.

Do you have any advice for potential customers?

They’re absolutely delightful. I certainly recommend them. 

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Endertech?

We wanted a calibration tool to ensure we could produce the developments we put under contract from a manufacturing facility.

SOLUTION

What was the scope of their involvement?

Endertech did custom software development for us. It started with an Excel model I built as an MVP, and from that, they architected the solution thoroughly. Once we agreed upon the framework of the software, we continued to the development phase, where we had touch points after each sprint.

Regarding technologies, they used Java and SQL

What is the team composition?

We worked with Rob (CTO), Cheyne (Senior Project Manager), and Arturo (Developer) throughout the process.

How did you come to work with Endertech?

We found them through a Google search. I talked to other companies, but we landed on Endertech because they seemed like the best solution for us.

How much money have you invested in this partnership?

For this project, we spent around $50,000 with them.

What is the status of this engagement?

We worked together from April–August 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The result was what I wanted, thanks to the closeness of their workflow — they positively covered my expectations.

How did Endertech perform from a project management standpoint?

Project management was thorough. They were also very involved and documented the whole process, which made it enjoyable. Regarding tools, we used Jira, emails, and Google Meet.

What did you find most impressive about them?

They engage well with small clients and startup companies, which was great for us because we felt we had their full attention — it’s hard to find a good company at their price point.

Are there any areas they could improve?

It would’ve been nice to have a working session on how the product would function in reality, but overall I can’t complain; they’ve approached everything in a detailed and methodical way.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of Entertainment Communications Network. We sit between advertising agencies and broadcast media to schedule the commercials people watch and listen to at media outlets, including TV stations and networks, and radio stations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Endertech?  

Our development team was maxed out and we needed additional resources.  Endertech provided us with additional custom software development.

SOLUTION

What was the scope of their involvement?

The program is a proprietary database for advertising agencies and advertisers. We created it to track not only our Clients but the Advertisers/ Brands they represent with specific contacts, reporting, and billing requirements.  The program operates as a day-to-day tool for our operations and client services teams, syncing with multiple programs in production.

How did you come to work with Endertech?

After identifying 8–9 companies online, I spoke with Gabe (Founder & CEO). He had great communication skills and was able to frame things back to me even though he didn’t know much about advertising or my business.

Additionally, Endertech is local to us in Los Angeles. I had a long-term development team that has worked with me for nearly 20 years, but we needed additional resources with a team that could plug-in and hit the ground running.

How much have you invested with them?

We’ve spent around $40,000–$50,000.

What is the status of this engagement?

We’ve been working together since 2017. Right now, we’re working on enhancements and refinements.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I measure success by virtue of the fact that our team uses the software every day. We’re in production every day — scheduling clients’ ads with outlets — so there was a learning curve but it was successful.

How did Endertech perform from a project management standpoint?

One of the key tasks that Gabe performs with his team is the use of sprints. We walk them through what we’re asking for; they use software to track our requests. As they work through a 2-week sprint,  they contact us with any follow-up questions and then present what they’ve developed.

What did you find most impressive about them?

We're impressed by their communication skills and process.  They're methodical, and they have the ability to intuit and repeat back in their language:

Are there any areas they could improve?

I think they’ve got the work just right.

Do you have any advice for potential customers?

Put your team together first and ensure you’re crystal clear on your requirements. Afterward, bring Endertech in and begin the process.