enblanco

BACKGROUND

Please describe your company and position.

I am the Executive and Department Manager of Malpica Run

Describe what your company does in a single sentence.

We are a running and hybrid training club offering coaching programs and community events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire enblanco to accomplish?

• To create a visual and verbal universe that reflects the energy, attitude, and spirit of the Run Club.
• To design a recognizable graphic system that works across all touchpoints and stands out within the running community.
• To develop an identity that emotionally connects with runners and fosters motivation and belonging.

SOLUTION

How did you find enblanco?

• Online Search
• Referral

Why did you select enblanco over others?

• High ratings
• Great culture fit

How many teammates from enblanco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project consisted of a complete brand identity redesign for the 4th edition of our running club, Malpica Run Club. The vendor led a full brand strategy process focused on differentiating our club from competitors and strengthening the sense of belonging within our community.

Based on this strategy, they created a new distinctive logo and visual identity system. They designed all the key deliverables we needed for the event, including social media assets, printed materials such as the main event poster and stationery, and several merchandising items for our members.

The scope also included conceptual development, creative direction, visual exploration, and final production files ready for print and digital use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The community’s response to the new identity was very positive, with many messages and reactions celebrating the redesign and the refreshed image of the Run Club.

The number of participants who signed up increased after the release and announcement of the new identity, showing direct growth in the community and greater interest in joining the club.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They delivered all milestones on time and kept us informed throughout the entire process. Communication was smooth and consistent and they were always quick to respond, open to feedback, and proactive in offering solutions.

They clearly understood our needs and adapted the work whenever necessary, making the whole collaboration easy and efficient. Overall, their responsiveness and ability to stay on schedule made the project run flawlessly.

What was your primary form of communication with enblanco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their ability to combine strategic thinking with outstanding creativity. They didn’t just design a visual identity, they truly understood our community, our values, and what makes our running club unique. Their attention to detail, ability to translate our vision into a cohesive brand, and their genuine enthusiasm for the project made the collaboration feel very special.

The new identity they created felt meaningful, distinctive, and perfectly aligned with our club’s spirit. That level of insight and dedication really set them apart.

Are there any areas for improvement or something enblanco could have done differently?

Overall, we were very satisfied with the collaboration and the final result. If anything, the only area for potential improvement would be to have even more frequent checkpoints during the early creative stages, but this is more a preference than a real issue. The team did an excellent job, and we wouldn’t change anything significant about the process.