What solution did you select for this project?
We chose Eloqua as our preferred solution.
How did you select eNautics as your solution partner?
They were referred to us specifically, and there was already an existing relationship between someone here on the marketing team that had worked with them previously.
Could you describe the scope of the project in terms of its components: did it require design, development, support, training, etc.?
It is a very large and complex program. There’s four different programs that make up this project: one that controls the email, one that controls the direct mail, one that controls the Perl pages, and one that controls the logic of who’s included in the program.
Could you describe the parts of the project that you were involved with? Did you develop anything in-house or was this entirely eNautics’ responsibility?
It was definitely a partnership. We developed some of the assets that were needed and they handled the heavy lifting.
Could you describe the size of the initiative in either monetary terms or in the number of personnel delegated to the project?
We had a team of three on our side and eNautics had a team. I’m not exactly sure how many resources were used by eNautics. They weren’t dedicated full-time to the project, but it was a priority for them.
When was this project completed?
It was completed on September 9, 2013.
How long did the project take?
Nine months give or take.