Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The new website has only been live for a couple of months, but a couple of attorneys in the Asheville area say they have been massively impressed with its look. Most people in criminal defense are handling their firms on their own, so a lot of times they’re building their own online presence or hiring somebody to set it up. They treat it almost like a brochure. Our website feels extremely interactive in comparison to the general market for criminal defense in the western North Carolina area. I’ve heard comments about how engaging it is and how it calls for interaction.
Jeremy has made the website more of a long-term project, and I believe he’s taken the same approach with a number of other clients. That, to me, is something that is valuable. Instead of fixing and changing things here and there once in a blue moon, he approaches the website in a way that makes it consistent over the long haul. The designers I’ve used before would charge a flat fee to do a certain amount of work. Jeremy approached the website from the frontend: “This is how I want to structure things because it’s going to take a while to get all of this working together and looking the same. We want to make sure that we stay consistent moving forward in terms of future posts and future information that we’re trying to share.” He has a real goal in his design process, and he wants to know what you're doing as a business so that he can translate that into a coherent presence online. Our website now flows from one place to the next.
It uses a WordPress and the Divi theme, which was initially started by another local web designer who underutilized it. I look at the backend of the website pretty regularly to see how things are appearing there, and it’s much more detailed and broken down now. The coding that is being used is much more intricate. Before, we would just plug our text into whatever the theme was doing to generate the backend code. Everything is now coming out much more consistent with the Divi theme.
We’ve also ramped up our social media recently, and Enable has been involved in that process. I regularly get comments from friends, family, and clients as well as other professionals in the community about the amount of information that is going through our social media. We have a lot of information to share because we have so many blog posts. Other attorneys in the area have commented on how timely and consistent our posts are. We don't post something now, then nothing for a month, then three posts at once, and then nothing again. Jeremy does what he calls “motivational Monday,” which is where he shares a quote and a picture on Mondays through all of our social media channels. The post also includes a shot of the attorneys from our firm in the background. We write a blog post about once a week.
How did Enable perform from a project management standpoint?
One thing that I appreciated about Jeremy is that he set up specific deadlines for us to give him content, and then he gave me a detailed plan of how the information would go live. He followed through on his end. There were probably a couple of times that I did not get the content to him in time, and it slowed down the process by about one to two weeks. There was a good amount of back and forth on what we wanted the website to look like during the eight weeks of the project. He built everything so that it wasn’t live, but we could still look at it and tweak it before it went live. When the website finally did go up, every page went up at the same time. Afterward, there was probably about two weeks of making sure that everything looked correct. Everything was clean though.
We generally have a phone call every Friday or every other Friday to stay up-to-date on projects we’re working on. Typically, I will send an agenda about what we’re each supposed to be working on next to keep everybody on track. I’ve done two longer term monthly marketing plans with Enable. Jeremy provides a lot of details to explain what he’s going to do. I think my frustration with some of the companies that I've worked with in the past is that there is this promise of, “We’re going to work on your website,” and then it’s hard to track what the design company or the search engine optimization company is actually doing. You start to wonder as a business owner, “Are they actually spending time every month on my behalf?” Jeremy has been good about breaking that down and showing you exactly where he’s spending time, what is being done, and projects that are being worked on, so you can see a visual map of how the company is working for you.
What did you find most impressive about Enable?
It’s hard to talk about how much Enable has impressed me without sounding biased because Jeremy is my brother. But I think one thing he cares about is trying to get to know the company that he’s designing for before he just jumps in and builds them a themed website. He puts in a good amount of research and legwork into feeling out the company and the company culture before going to work on a website design strategy or a social media strategy. They do a good job of trying to get into the heart of the organization.
Are there any areas Enable could improve?
Not really. Jeremy has been doing this kind of work on his own for several years, but Enable is a relatively new company, and he’s trying to figure out how to grow it. I always feel like once you start to grow your company, sometimes it becomes hard to keep the same consistency in terms of delegation and how you're doing things. Jeremy seems to be doing a good job of that. I think he has several people working for him part-time, and he’s in the process of bringing on a full-time employee, but he needs to make sure that his own company culture is not changing as it’s growing.
What tips or recommendations could you share that might increase the likelihood of success with Enable?
I can't give any recommendations to prospective customers. I think everybody’s different on that front.