Can you share any outcomes from the project that demonstrate progress or success?
What started as a hopeful relationship ended poorly. Emily brought a lot of initial energy to the project, promising that she had ideas and opportunities for our artist. However, her inconsistent communication, lack of a concrete PR strategy, and refusal to be transparent made the situation intolerable.
One of the most frustrating things was that she never delivered any outlines that she agreed to, so it was difficult to know if she was actively pitching our artist. When confronted about her correspondence, she would give excuses or empty promises. She would also ask for assets that we’d already provided multiple times.
Eventually, she claimed that we did receive a feature in one magazine and promised to send us copies but never did. We had to check online to see if our feature was published. This was after having paid $10,000 over the course of five months.
How effective was the workflow between your team and theirs?
We lost a lot of time during the process due to her inefficient workflow and had little to show for it. After some initial resistance, we convinced Emily to provide weekly reports on her progress and initiatives, but she never gave concrete plans or insights into her PR strategy. Her emails were littered with slick buzz words to make us believe that she was pursuing big opportunities on the rise, which we never saw.
It was also exasperating that she would never communicate beyond once a week, even if we replied to her message within minutes. When she did respond, she would focus on the opportunities that she found for other clients and imply that we were being a nuisance by asking for concrete, measurable progress details. Her invoices were, in contrast, regular, and she would insist on payment before providing any semblance of service.
What did you find most impressive about this company?
Although she claimed that she was in the process of closing other opportunities for us, we opted not to continue working with her because we saw minimal results by the fifth and final month of the engagement. I would not recommend working with EMILY TAN Media Relations nor would I work with her again.
Are there any areas for improvement?
In addition to my comments above, she shouldn’t market herself as a registered business when she’s really a freelance agent.