Emery.com – An Awakening Company.™

BACKGROUND

Please describe your company and your position there.

I am the CEO of a change management consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Emery Agency, and what were your goals?

I've hired Emery Agency several times to provide branding services to my clients.

SOLUTION

How did you select this vendor?

I was originally a client of Emery Agency and hired them to design my own brand as I launched two of my companies. The experience was excellent and I have worked with them since 2018.

Describe the scope of their work in detail, including any steps and the final deliverables.

The Emery Agency team provided branding deliverables related to the mission, vision, purpose of the organization, as well as tag lines, icons, and visual elements to complete the overall branding.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the Founder, the project manager, and the designer. They were extremely professional and delivered the work in a timely manner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My clients were thrilled with the branding deliverables and received positive feedback from their teams. As a result, we were able to engage the senior leadership and the employees who were impacted by the branding work.

Describe their project management style, including communication tools and timeliness.

We use Slack to stay in touch and would meet with the client as necessary. The Emery Agency communication was excellent! They promptly responded to requests.

What did you find most impressive or unique about this company?

The Emery Agency team has a superior skills related to branding. They are creative, content savvy, and simply the best!

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Marketing & Brand Strategy for a large health care organization that has both clinical care delivery as well as several B2B service organizations within the health care space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Emery Agency, and what were your goals?

We were launching a new B2B organization that needed to stand out not just amongst the health care landscape but more importantly within the technology and digital innovation industry. We were looking to launch with a brand (logo, look & feel of materials and voice) that was aligned to the products and services of the business vs. our current B2B brand architecture. And we needed it fast!

SOLUTION

How did you select this vendor?

We went to our partner who helped us with naming for this new B2B and they didn't have the capacity to take on the project within the time frame we needed. They recommended an agency they partner with often - Emery Agency. After a quick introduction we developed an SOW that aligned with our budget and timing and then we were off to the races.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, we worked through our naming and creative brief to ensure we had understanding and alignment of what we were trying to achieve. Next we went through 1 round of mood boards and once one was selected we then went straight in to logo development and design elements. After 1 presentation the exact quote from our leadership was "Wow! They nailed it!" We then worked together to refine the logo, guidelines and design elements in a second round and a third round building out specific pieces needed for execution - one pagers, ppt template, letterhead/business materials.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4 people directly - President/Owner, Account Director and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Success came in the form of overwhelming alignment from leadership on the new B2B organizations look and feel. The ability to launch the business within our very aggressive time lines and immediately start to build brand equity within the market landscape.

Describe their project management style, including communication tools and timeliness.

Most of our work happened quickly via email, zoom and file transfers with dropbox. We had 1 main account contact that coordinated all aspects of the project as well as the confidence knowing we could call upon John Emery at any time. I also felt like as a team they supported each other behind the scenes.

What did you find most impressive or unique about this company?

The speed with which they took on the project and turned our deliverables around. They also asked thoughtful and strategic questions that allowed us to have a strong brief from the start. This enabled strong concepts to be presented from the get-go.

Are there any areas for improvement or something they could have done differently?

I felt like we had a great engagement and it lead to a small retainer for additional work coming soon.