Impact-focused digital agency

Emerson Stone is an impact-focused digital agency rooted in Boulder, Colorado. We are a team of designers and engineers with years of experience creating digital products and lasting brands. Each of our projects is deeply collaborative and led by an agency partner, creating ownership, trust, and value at every stage with our clients. We exercise expertise in branding, strategy, interface design, development, user experience, and product prototyping.

Through strong relationships with both startups and global brands, we are able to create beautiful identities and effective digital solutions.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2014
Show all +
Boulder, CO
headquarters
  • 3200 Carbon Place, Suite 103
    Boulder, CO 80303
    United States

Portfolio

Key clients: 

IBM Watson, Otterbox, OpenSnow, Audi, Tedx, Reboot, Nima, Binocs, PeopleforBikes, Section, Automox, Newton Running

Stibo Systems—Creating a persona-driven web experience Image

Stibo Systems—Creating a persona-driven web experience

The Emerson Stone team partnered with the Stibo Systems team to deliver a persona-driven digital experience. The goal of the project to drive impact through conversions and highly focused user journeys.

Automox—Automated Cyber Hygiene Image

Automox—Automated Cyber Hygiene

Emerson Stone led in a brand redesign and new Hubspot website.

Section—Designing the future of edge computing Image

Section—Designing the future of edge computing

Emerson Stone reimagined the world of edge computing with Section.io. The Emerson Stone team developed a new brand identity and online presence to help the Section team grow and reach new markets.

Newton Running—Developing the running tribe with no equal Image

Newton Running—Developing the running tribe with no equal

The team worked with Newton Running to create a new e-commerce experience from the ground up that focused on their unique aesthetics and the powerful technology behind their shoes.

Reviews

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Site Redesign & Branding for Luxury Clothing Company

"Emerson Stone really is ahead of the curve when it comes to understanding trends and upcoming styles."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Dec. 2015
Project summary: 

Emerson Stone redesigned a clothing company's website and gave them an overall brand refresh. They created wireframes and a new design for the site, producing a fresh logo after. 

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Ryan Wagner
Partner, Bespoke Edge
 
Verified
The Review
Feedback summary: 

The site redesign and updated branding collateral helped the business see a significant improvement in on-page time for users. The site has earned praise from clients, too. As a partner, Emerson Stone was up-to-date on the industry and brought innovative ideas to the project. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Partner with a luxury custom clothing company based in Denver. We service clients throughout Colorado and I handle marketing and content creation for the business, in addition to working one-on-one with clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Emerson Stone?

We hired Emerson Stone to redesign our outdated website and to update our overall brand. This included a logo redesign and improvement on the overall aesthetic. Our brand needed to look professional across all of our platforms and pieces of collateral. This wasn't something we could do in-house, so we hired Emerson Stone.

What were your goals for this project?

Simply put, we wanted a unique website design, one that didn't have a standard template look and feel. It had to highlight our luxury clothing in the right way. We also wanted to introduce custom illustrations to set us apart from other clothiers, who tend to use stock model photography. We wanted to see an improvement in website traffic and appointment requests.

SOLUTION

How did you select this vendor?

My brother is a managing Partner at Emerson Stone and I have closely followed his work since the company's inception. My brother had a good understanding of what we wanted to achieve with the website, but what was most important for us from a design perspective, was that the aesthetic had to be very contemporary and forward-thinking, just like our clothing. The past work of Emerson Stone gave us a high level of confidence that we could achieve this. Finally, the price had to be within our budget.

Describe the project in detail.

At the kick-off meeting, we explained our vision for the website, to the best of our ability. Those of us in the clothing business didn't have a strong understanding of design and struggled to convey what we wanted. But Emerson Stone listened carefully and asked thoughtful clarifying questions. At the next meeting, Emerson Stone provided some great looking logo concepts and wireframes for our site.

What was the team composition?

We were assigned a project manager and had plenty of face time with all three of the Partners at Emerson Stone. There was an illustrator working on the backend and another developer. The size of the team did not change over the duration of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was important for us to see an improvement of time-on-page for our website visitors, and we did. And although it's more of a "soft metric," many of our clients had told us that the website looked very professional and modern, exactly what we were hoping for.

How effective was the workflow between your team and theirs?

It was easy to get hold of our project manager and our questions were always answered in a timely manner.

What did you find most impressive about this company?

What I found most impressive about Emerson Stone was their eye for style and trends. For instance, the font choices were unique and very different for the time. And sure enough, a year later, some of the very large brands in custom clothing were using the same fonts! Emerson Stone really is ahead of the curve when it comes to understanding trends and upcoming styles.

Are there any areas for improvement?

Our experience would have been even better if Emerson Stone had sent us a quick weekly email update on the progress.

5.0
Overall Score Emerson Stone does incredible work. Their forward thinking design expertise has helped my brand stand apart from competitors.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very flexible with their scheduling.
  • 5.0 Cost
    Value / within estimates
    They charged a fair price for their talent and product.
  • 5.0 Quality
    Service & deliverables
    The forward thinking design was incredible. It has helped our brand to stand alongside much larger companies.
  • 5.0 NPS
    Willing to refer
    I will, and have, referred friends to Emerson Stone.