Excellence in Software Engineering
Emerline specializes in web and mobile applications, enterprise solutions implementation, and UI/UX design.
A team of more than 260 technical professionals, we use our in-depth knowledge and comprehensive experience to provide software development services for startups and established companies in both consumer and enterprise areas.
With many Emerline customers working in highly competitive US and EU markets, we strive to offer bright innovative ideas and deliver solutions based on cutting edge technology.
Emerline built a unique solution that collects supplier data in real-time, allowing users to analyze information quicker and more effectively. The resulting solution reduces supplier data analysis time from several hours to just 22 seconds.
- Geo-location to control delivery and trade-marketing activities
- Integrated CRM with smart accounts management
- Multiple business scenarios on mobile devices
- Enterprise portal with a range of analytic tools and statistical data
Emerline participated in developing a solution that makes it easy for businesses to control and manage corporate IT assets. Using the solution, companies can significantly decrease time and resources spent on keeping track of their IT inventory. It is scalable and can be implemented in any company regardless of its size and number of office locations. The solution consists of a web application paired with native iOS and Android applications. Robust features include inventory, reporting, workflow, agents customization, automation, integrations, APIs, import manager, user management, location management and more. More than 130 companies in USA have successfully implemented the solution.
For this project, Emerline participated in developing of a complex analytical tool that accumulating information from thousands of sources. To date, it has collected information about 400,000+ companies. The solution consists of a web platform, a website, and set up server infrastructure. It offers competitive landscape info, prospect contact info, recent and relevant news, connections, and more.
Emerline has developed a single-platform-based solution integrated with internal content management system and mobile application support. To create the solution, we rebuilt the existing non-robust, complex solution and created a scalable platform that covered old and new requirements. The old system was migrated to the new platform; additional monetization services were successfully integrated and used by real customers and providers.
The application connects employers, employees, and service providers in one easily manageable environment.
For this project, the Emerline design and development team created:
Web portal supporting 6 user roles
Mobile application for iOS
Mobile application for Android.
These components work together to provide a convenient environment for the solution’s end users.
"Emerline worked quite professionally. We haven’t had any challenges."
"Emerline worked quite professionally. We haven’t had any challenges."
Jun 12, 2017
Emerline’s solution streamlined marketing campaigns as well as provided new insights and customer segmentation. Although they could benefit by having a larger team to be able to respond to bugs and unexpected questions, they’re a reliable and responsible team with the ability to scale based on budget.
The client submitted this review online.
Introduce your business and what you do there.
Our company deals with various types of extensions. We produce extensions for one of the most popular e-commerce platforms, Magento, as well as Shopify. Also, we offer a wide range of services for both platforms, from development to support. I am the chief marketing officer. I manage a marketing team of five people, and handle various types of marketing analysis and planning.
What challenge were you trying to address with Emerline?
We needed a reliable developer to create a custom CRM-based solution for our internal marketing needs. The problem was that we have many customers on both e-commerce platforms, and it can be difficult to manage all of them. We also need to segment them at an advanced level. We were trying to evaluate some existing e-commerce CRM solutions including Salesforce, but we didn’t manage to implement one, so we decided to hire a development company. Our team doesn’t deal with solutions of this type; we use different technologies, so we needed an external company.
The solution is all about customer segmentation. We have two types of customers, one for Shopify, and one for Magento. Some of them purchase our bundled products, and it can be quite difficult for us to develop marketing strategies without proper segmentation. If, for example, a customer was to purchase our SEO solution, and also purchased our advanced customization service for the module, we wouldn’t be able to reach out to them and offer a simpler SEO solution. Some of our products are quite complex, consisting of various modules which we can sell either separately, or in a huge bundle. Moreover, we can offer different services, and need to segment the whole customer base according to various criteria. It’s quite advanced and complex, which is why we need this solution.
What was the scope of their involvement?
How did you come to work with Emerline?
I know some of the developers from Emerline personally, which is why I was assured that they were good professionals, and that I could trust them.
How much have you invested with Emerline?
From what I know, the cost was a little over $50,000.
What is the status of this engagement?
We started working with Emerline in December 2015. The project ended in October 2016.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We were satisfied with the quality of the solution. During testing, we did discover minor bugs, but they were fixed within one to three months following the end of the project.
We needed segmentation to be a main component of the CRM system, and this is what we’re using it for. It was a main issue for us to segment huge customer databases according to various criteria.
The platform has helped us streamline our whole process for email and general outreach campaigns. In terms of numbers, from my standpoint, I have found the open rate of email campaigns to be greatly improved. Varying from month to month, we have seen 17-20% increases. The solution worked for us, and delivered good results.
We not only have better open rates, but have also improved all other criteria related to email and outreach campaigns. The system is being used by myself and a couple of colleagues, including the person who handles all our outreach campaigns, and the salesperson in charge of customer communication. He needs to approach them the right way, based on our customized promo and email campaigns. We need to make sure that we’re reaching the right people.
How did Emerline perform from a project management standpoint?
During the whole communication process, we mainly used the Agile approach, with meetings once every two weeks, and they delivered everything professionally, and answered all our questions. Emerline communicated with our product manager, who was in charge of the project, and also with me, given that the solution was being developed for my needs and those of the entire marketing team.
I have used GoToMeeting and Skype for communication. Emerline also has a Slack channel where they added me and their project manager.
Everything was delivered on time, with minor exceptions, and Emerline worked quite professionally. We haven’t had any challenges.
What did you find most impressive about Emerline?
Everything they do is done nicely, and without any delays or mess-ups.
Are there any areas Emerline could improve?
As far as I know, Emerline is a young development company. They should hire more staff, given that, although the work was delivered on time, there were delays of a couple of days when we needed to fix something urgently. Emerline’s team had their own tasks, and it was difficult for them to come to us right when we had some important questions to answer. Overall, they have very good potential, and Emerline may become one of the leading companies in its region. In any case, I wish them good luck.