What evidence can you share that demonstrates the impact of the engagement?
Expert Strategy delivered exceptional results on our initial study within just 3–4 weeks. Their presentations have received positive feedback from internal clients and industry leaders.
As the manager of the company, I could not keep up with the vast amounts of information intelligence. Emerging Strategy’s data collection now allows us to make sense of the global education industry’s niches, leaders, business models, and technologies.
We have had many great results. It’s challenging for us in the U.S. to see the nuances of a particular country or region. While our sales reps provide some information, Emerging Strategy’s contributions have allowed us to gain significant knowledge of the global industry as a whole. Recently, we did a three-month study of a particular aspect of the industry; Emerging Strategy provided us with information on global competitors and potential partners in China, Australia, and South America.
How did Emerging Strategy perform from a project management standpoint?
Whereas many vendors take months to complete a project, Emerging Strategy typically achieves a three-week turnaround. Such efficient service and response times are imperative in my industry. Having a central manager is key to Emerging Strategy’s promptness. Even when our manager was based in China, there was never an issue with scheduling or communication.
Emerging Strategy stores our project and communication records on an online platform that we have access to. My team puts new projects on the platform’s queue. We communicate via e-mail.
What did you find most impressive about them?
I think of Emerging Strategy as more of a partner than a vendor. We have enjoyed working with Emerging Strategy on both national and international projects. Their directors take the time to fully comprehend our business challenges and needs. They are committed to understanding how we will utilize the market information for our business. I have rarely witnessed such a thorough approach to understanding the customer and their market.
Emerging Strategy delivers high-quality data and research. Their work has enabled us to establish relationships with important thought leaders. Based on their research, they provide us with recommendations, especially for market sizing.
Other vendors have higher pricing. By the end of March 2018, the cost of hiring them for the year had already paid for itself. Having worked on the vendor side, I know that Emerging Strategy’s pricing is very competitive, even for domestic and international market studies.
Are there any areas they could improve?
I have not worked with other vendors in the global space. However, compared to customer intelligence and market research vendors in the U.S., Emerging Strategy is definitely skilled in this line of work. They are a new company, and I hope more people will use their services.
Do you have any advice for future clients of theirs?
I don’t think clients will be disappointed with Emerging Strategy. Clients should allow sufficient time to establish a comprehensive partnership and ensure Emerging Strategy is well-informed about the project challenges and goals.