Global B2B Market Intelligence Services

Emerging Strategy provides B2B Market Analysis, Competitive Intelligence, B2B Customer Insight and Growth Strategy to corporate executives and their support functions who need to drive business results and avoid blind spots.

Our unique “On-Request Partnership” provides access to customized market intelligence that is available quickly, conveniently, globally, and in unlimited amount at a fixed annual investment. Other services such as advisory, monitoring, and benchmarking services are available on a fee-per-project basis.

We are recognized for in-depth research and superb analysis, which we produce by drilling deep into primary and secondary sources not widely available, and then by analyzing and triangulating research to draw conclusions and recommendations. Due to the limited reach of English-language resources in international markets, our research is conducted by locally based, native speakers of the relevant language(s).

 
$10,000+
 
Undisclosed
 
10 - 49
 Founded
2006
Show all +
Arlington, VA
headquarters
  • 4601 North Fairfax Drive, Suite 1200
    Arlington, VA 22203
    United States
other locations
  • 16 Raffles Quay, #41-01 Hong Leong Building
    Singapore 048581
    Singapore
  • 153 Jumen Road, Block 8 Suite 301, Huangpu District
    Shanghai 200023
    China
  • 424 Montes Urales, Suite 166
    Mexico City, DIF 06700
    Mexico

Portfolio

Key clients: 
  • Education Practice: Blackboard, HMH, K12 Inc, Adtalem and others that market education & learning products and services to education institutions, employers, and individual students.
  • International Expansion Practice: Federal-Mogul, ADP, Edwards Lifesciences, Bemis Co. and others operating internationally in business services, industrial automation, medical technology & automotive technology etc.

Reviews

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Competitive Benchmarking for Education Publishing Company

“What set them apart was their strong management. Not only were they flexible, but they also put our needs first.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Mar. 2019
Project summary: 

Emerging Strategy provided competitive benchmarking and competitor profiling services across four projects. This involved conducting extensive secondary research and interviewing competitors directly.

The Reviewer
 
5,001-10,000 Employees
 
Boston, Massachusetts
Manager, Market Research, Publishing Company
 
Verified
The Review
Feedback summary: 

Emerging Strategy’s competitor research yielded useful information that supported marketing strategy and product development. For the latter, they identified key competitor platform features to focus on. While their fees might be cost-prohibitive, their project management is second to none.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m the manager of market research for a publishing company that focuses on K–12 education titles. We also have a trade side of business, which includes anything that’s not for instructional use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Emerging Strategy?

We signed on with Emerging Strategy so that they could help us with competitive intelligence, from competitive benchmarking to profiling.

SOLUTION

What was the scope of their involvement? 

Over the past year, we completed four projects together. The first three related to competitive benchmarking, during which they interviewed competitors that we defined and dug for information. In the final project, they conducted secondary research on our competitors, including a competitive platform, and put together a comprehensive profile of each.

What is the team composition?  

We initially interacted with Adil (CEO, Emerging Strategy) and a project manager who did most of the research. After a few months, Steve (Founder & President, Emerging Strategy) replaced the original project manager, which made all the difference. I have nothing but positive things to say about him and wish that he could’ve worked with us throughout the entire engagement.

How did you come to work with Emerging Strategy? 

Emerging Strategy reached out to me while scoping new business. A colleague within the organization had used them within the past few years and had a positive experience, so we decided to try them out.

How much have you invested with them? 

The retainer fee was $140,000. 

What is the status of this engagement? 

We had a year-long retainer between March 2018–March 2019.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The competitive benchmarking gave us helpful information that we wouldn’t have had otherwise. Most of their results were very strategic, which helped with how we messaged and marketed ourselves as well as our product development. As for the competitor profiling, they informed us on some of the features that other companies had that we didn’t. This was invaluable because it gave us a direction to focus on.

How did Emerging Strategy perform from a project management standpoint?

I have no complaints here. Steve was a proactive manager and coordinated projects well. He always kept us informed of any changes or issues that arose. Most of our communication was via email, but we also requested weekly check-in calls during projects. 

What did you find most impressive about them?

What set them apart was their strong management. Not only were they flexible, but they also put our needs first. The team worked quickly and efficiently without dragging their feet.

Are there any areas they could improve? 

Their prices were a bit high considering that we only completed four projects together.
 

3.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
    The costs could be a little less.
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I'd work with them again.

Market Research for Large Education Company

“Whereas many vendors take months to complete a project, Emerging Strategy typically achieves three-week turnarounds.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2016 - Ongoing
Project summary: 

Emerging Strategy delivers international market research and intelligence. The team supports secondary analysis by interviewing stakeholders and conducting international market scans.

The Reviewer
 
1,001-5,000 Employees
 
Iowa City, Iowa
Manager, Large Education Company
 
Verified
The Review
Feedback summary: 

Emerging Strategy’s high-quality research positively impacts business decision-making. Their procurement of global industry insights is critical to market penetration. They are thorough and engaged while offering competitive pricing and rapid turnaround.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work in customer insights for a large educational company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Emerging Strategy?

The education industry is fast-paced but full of potential due to the advent of EdTech. We hired Emerging Strategy to provide market research that we could use to establish ourselves within this industry.

SOLUTION

What was the scope of their involvement?

Emerging Strategy provides competitive and market intelligence solutions when data is not available through public and proprietary sources. They conduct primary market research, such as stakeholder and customer interviews, to support their secondary research analysis. Emerging Strategy also focuses on global trends and new market scans. They create reports based on their data collection and primary research efforts.

We have a queue of projects so that once the vendor completes work on one project, they can move on to the next.

What is the team composition?

During the partnership’s first year, we collaborated with a central manager based in Washington, D.C. We have since worked with other directors and central managers.

How did you come to work with Emerging Strategy?

I met the vendor at a conference. We needed a partner to help us market and target on a global scale, which is a difficult service to find in the education industry.

In our first project with Emerging Strategy, we requested insights on current events in the global education industry. The result was so satisfactory that we signed a contract with them. While most vendor work is project-based, Emerging Strategy offered us an annual contract. We can work on as many projects as we want with them, provided it is one project at a time.

How much have you invested with them?

Depending on the type of contract, annual expenses may run anywhere from $75,000–$100,000. We renew the contract annually.

What is the status of this engagement?

We began working with Emerging Strategy in February 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Expert Strategy delivered exceptional results on our initial study within just 3–4 weeks. Their presentations have received positive feedback from internal clients and industry leaders.

As the manager of the company, I could not keep up with the vast amounts of information intelligence. Emerging Strategy’s data collection now allows us to make sense of the global education industry’s niches, leaders, business models, and technologies.

We have had many great results. It’s challenging for us in the U.S. to see the nuances of a particular country or region. While our sales reps provide some information, Emerging Strategy’s contributions have allowed us to gain significant knowledge of the global industry as a whole. Recently, we did a three-month study of a particular aspect of the industry; Emerging Strategy provided us with information on global competitors and potential partners in China, Australia, and South America.  

How did Emerging Strategy perform from a project management standpoint?

Whereas many vendors take months to complete a project, Emerging Strategy typically achieves a three-week turnaround. Such efficient service and response times are imperative in my industry. Having a central manager is key to Emerging Strategy’s promptness. Even when our manager was based in China, there was never an issue with scheduling or communication.

Emerging Strategy stores our project and communication records on an online platform that we have access to. My team puts new projects on the platform’s queue. We communicate via e-mail.

What did you find most impressive about them?

I think of Emerging Strategy as more of a partner than a vendor. We have enjoyed working with Emerging Strategy on both national and international projects.  Their directors take the time to fully comprehend our business challenges and needs. They are committed to understanding how we will utilize the market information for our business. I have rarely witnessed such a thorough approach to understanding the customer and their market.

Emerging Strategy delivers high-quality data and research. Their work has enabled us to establish relationships with important thought leaders. Based on their research, they provide us with recommendations, especially for market sizing.

Other vendors have higher pricing. By the end of March 2018, the cost of hiring them for the year had already paid for itself. Having worked on the vendor side, I know that Emerging Strategy’s pricing is very competitive, even for domestic and international market studies.

Are there any areas they could improve?

I have not worked with other vendors in the global space. However, compared to customer intelligence and market research vendors in the U.S., Emerging Strategy is definitely skilled in this line of work. They are a new company, and I hope more people will use their services.

Do you have any advice for future clients of theirs?

I don’t think clients will be disappointed with Emerging Strategy. Clients should allow sufficient time to establish a comprehensive partnership and ensure Emerging Strategy is well-informed about the project challenges and goals. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    If I could, I would rate them higher than 5.
  • 5.0 NPS
    Willing to refer