What was the scope of their involvement?
They developed a custom-built interactive website tool. We had Salesforce integration requirements, lead capture requirements, and wanted a differentiated frontend design.
We started with a thorough discovery session. They interviewed me, several people on my team, and business constituents about the problem that we were trying to solve. There was also a comprehensive background done on our end users, which is the senior audience. This coupled with a competitive analysis of our competitors gave us a good baseline to work with.
Then we had a formal RFP process where we documented what was actually needed, what we hoped for, the timelines, and the fundamental base requirements. From there, they came up with a proposal for the solution and the various steps that we could expect from them.
We did different wireframes to get an idea of how the tool could look, creating different design iterations and mood boards. Once that was approved, we worked on the content and actually built the tool itself. They provided ongoing maintenance, hosting, and some tweaks after launch.
What is the team composition?
There were five people involved at different times, including developers, frontend designers, account management, and QA specialists.
How did you come to work with EMERGE?
From the five that were involved in the RFP process, we narrowed our list down to three, including EMERGE. EMERGE had a good reputation within Portland from their local clients, and they were also pretty active on LinkedIn for their thought leadership. As a result, we decided to move forward with them.
How much have you invested with them?
We spent $110,000.
What is the status of this engagement?
We worked together from April 2016–March 2017.