What was the scope of their involvement?
The application is fairly robust. It has an augmented reality component, which makes for difficult work, to say the least. It is also a straight-up social app. There’s a lot of liking, following, friends lists, and commenting on posts. It’s an interesting combination of robust backend database kind of work, as well as some cutting-edge client-side technology. It is a challenge, but it’s interesting to start meshing augmented reality with social media.
I first reached out to Emerge to help me with the strategy. They helped me create a game plan for how to tackle the project. Then they went through some more traditional processes, beginning with airing out the scope, the feature sets, and the creative side. They put together the graphics and user experience, which is sometimes the most difficult thing. We sorted through that user experience before we even started doing any code.
Then we went into development. That’s when they put their head down and started creating the product in earnest. At this phase, I’m receiving builds, which I’m using for demos. That’s been nice, as I can show the investors what we have. I can talk to the traditional ad agency. Emerge has been handling mobile app tactics, which I would call mobile app ad agency work, but I also have a traditional ad agency. Having a demo to show them has been good.
The next phase is going to the MVP, which we’ll put out to a group for testing, then we’ll go to the app store.
How did you come to work with Emerge Interactive?
I had two false starts with this app, so I wound up asking around to find the best possible provider for this particular technology. That’s how I came across Emerge. I had worked with part of their team prior to this app, on another project of mine. I had approached Jordan Bryant about another app. During that process, Jordan’s company merged with Emerge. I had a meeting with some of their executives. Their business development interests aligned with a project like this. A big factor for me was whether they could execute on the project. After two stalled efforts prior to this, I wanted to make sure I was choosing the right partner. So far, that’s been shown to be true.
How much have you invested with Emerge Interactive?
I’ve invested over $100,000.
What is the status of this engagement?
We began working together in September of 2016, and the work is ongoing.