EMarketz India Pvt Ltd

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of Dessertation India, a company that assists research candidates, particularly from the U.S. and Europe. We offer editing, formatting, and research design services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Emarketz?

We were trying to reach out to clients, particularly in the U.S., who are pursuing their Ph.D. As an Indian company, the challenge we had was to promote ourselves abroad. 

SOLUTION

What was the scope of their involvement?

We reached out EMarketz to help with digital marketing. We started with SEO and later we included marketing on LinkedIn and Facebook. Now we are doing all of that, plus content marketing. 

They manage our LinkedIn account and reach out to people who are pursuing their Ph.D. They run multiple ad campaigns on Facebook. Furthermore, they are doing our SEO. We have a new site which is expected to go live soon, and they have done the on-page optimization work. Given kind of services that we are into, there could be an innumerable number of combinations of keywords. Every 3 months we sort new keywords and we target them.

How did you come to work with Emarketz?

We found them three or four years ago through online research. We worked with another agency after them, but we had to come back to EMarketz. They were more personal and try to understand what exactly we needed.

How much have you invested with them?

We spend $2,000 per month for their services. We have been increasing the budget. I think when we started, we were paying them around $300 or $400 a month.

What is the status of this engagement?

We started working with them in November 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We generally track 3 things. The first is the traffic coming to the site. The second thing is the number of inquiries that we get from our digital channels. The third thing is the conversions we get. We have also increased the scope of the service, and the performance has improved over that period of time.

Our collaboration is based on the perspective that we just don’t want traffic, because initially, they got a lot of traffic to the website but it wasn’t qualified traffic in terms of our services and needs. We only wanted to have the people who are actually pursuing their Ph.D. They have been able to capture our brand effectively.

How did Emarketz perform from a project management standpoint?

I would say they are decent and are better than others we tried. They have actually been able to understand our requirements. They are really able to understand what we sell and our services. 

We communicate via email, and they generally organize one GoToMeeting session a month. They give us an update in terms of what they are doing and what the plan is for the next month.

What did you find most impressive about them?

They were able to customize their services as per our needs.

Are there any areas they could improve?

We asked them to try to pace links on some .edu sites in the U.S. They have been trying, but it’s not that easy I would say.