What evidence can you share that demonstrates the impact of the engagement?
We generally track 3 things. The first is the traffic coming to the site. The second thing is the number of inquiries that we get from our digital channels. The third thing is the conversions we get. We have also increased the scope of the service, and the performance has improved over that period of time.
Our collaboration is based on the perspective that we just don’t want traffic, because initially, they got a lot of traffic to the website but it wasn’t qualified traffic in terms of our services and needs. We only wanted to have the people who are actually pursuing their Ph.D. They have been able to capture our brand effectively.
How did Emarketz perform from a project management standpoint?
I would say they are decent and are better than others we tried. They have actually been able to understand our requirements. They are really able to understand what we sell and our services.
We communicate via email, and they generally organize one GoToMeeting session a month. They give us an update in terms of what they are doing and what the plan is for the next month.
What did you find most impressive about them?
They were able to customize their services as per our needs.
Are there any areas they could improve?
We asked them to try to pace links on some .edu sites in the U.S. They have been trying, but it’s not that easy I would say.
They show a good understanding of the company’s brand and aims, and have produced reasonably good results over the years, despite some less relevant traffic reaching the website in the early years of the collaboration. They are personable and organized, and work hard on the project at all times.