eMarketing Stars

BACKGROUND

Please describe your company and position.

I am the Manager of an it services company

Describe what your company does in a single sentence.

Our company is an outsourcing, full spectrum software company that creates products to serve their clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eMarketing Stars to accomplish?

• Increase brand awarness amongh HR interview candidates

SOLUTION

How did you find eMarketing Stars?

Referral

Why did you select eMarketing Stars over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from eMarketing Stars were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a social media strategy including digital ads, landing page, video and banners materials for social media and new employers. We also hosted events for developers and eMarketing Stars helped up with its management, promoting it and coordinating it, online and in person. The main scope of work is to place our company as a top company to work for in the IT industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic, job application, growth in social media (Facebook, LinkedIn).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

eMarketing Stars managed our social media platforms, came with online and offline marketing initiatives. They took care of communicating with our team, setting deadlines, making sure the projects does not get stuck. 

The deadlines were attained, and if there were delays we were always informed about and agreed on another timeline of the project. We agreed on what our needs are and how their services could help us, and they are always tracking the results and recommending solutions for the parts that do not perform as well as expected.

What was your primary form of communication with eMarketing Stars?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their agility and creativeness

Are there any areas for improvement or something eMarketing Stars could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the COO of NRGI.ai

Describe what your company does in a single sentence.

We are the B2B energy marketplace powered by a high-resolution AI market forecasting engine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eMarketing Stars to accomplish?

• B2B lead generation
• Communication strategy design and implementation

SOLUTION

How did you find eMarketing Stars?

Referral

Why did you select eMarketing Stars over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from eMarketing Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Researched customer personas for our product
2. Landing page text adaptation to the customer personas
3. Designing the communication strategy and main messages 
4. 1 article per month for our energy blog 
5. Creation of social media posts (on average 2 posts per week), including the designs for these posts
6. Creation of market intelligence newsletters - 1 newsletter per month 
7. Setting up digital ads, implementation, and campaign management on Linkedin

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 4X more visitors to our website after their redesign and 5X on our blog.
• 7.7X more followers on social media (Linkedin). 
• 5X more weekly leads after 6 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have implemented a flexible project management framework, with weekly planning calls and monthly progress meetings. The EMS team demonstrated great flexibility in accommodating our needs as a startup in a rapidly changing environment and consistently over delivered on their promises. We were impressed with their ability to learn about our industry quickly and adapt to fast-changing environments to deliver the results we planned for.

What was your primary form of communication with eMarketing Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive is that the EMS team really feels like they are a part of your team and are working tirelessly alongside you as an entrepreneur to help achieve your business objectives. We never felt we were just another project for them, we felt that they really CARED about our company and our mission.

Are there any areas for improvement or something eMarketing Stars could have done differently?

We can't think of anything they could have done differently and will definitely continue to work with them.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of BISM

Describe what your company does in a single sentence.

We have been offering business education in Romania since 2010, when our first Executive MBA cohort started courses. Since then, over 800 students have joined our ever-growing alumni community and we’ve added 2 main programs: Fast Track Management Program (our mini MBA) and an Undergraduate program (in business management, marketing and events management).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eMarketing Stars to accomplish?

• Lead generation
• Digital marketing strategy

SOLUTION

How did you find eMarketing Stars?

• Personal relationship

Why did you select eMarketing Stars over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from eMarketing Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

eMarketing Stars helped us with the entire marketing strategy and implementation to promote our Executive MBA and mini MBA courses. They took care of the plan, texts and designs for the marketing we used - online banners, social media posts, ads and articles. They also promoted the events we put together and came up with new ideas to promote the school.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a constant stream of people inquiring about our courses and programs, which allowed us to recruit new programs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As a small team, we appreciated the independence they had, in the sense that once established the strategy, they took care of implementation and talking to the internal team to gather resources. The delivery was on time, and they felt part of the team - they attended group discussions and meetings, shared the progress they were making and we had clarity on objectives and what it was done to achieve them.

What was your primary form of communication with eMarketing Stars?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We liked that we didn't feel like it was an external partner, but rather part of the team - from attending weekly team meetings to birthday celebrations. We also appreciated their commitment to the project, in coming up with new ideas and testing new things, instead of sticking to set deliverables.

Are there any areas for improvement or something eMarketing Stars could have done differently?

Whilst we appreciate the level of planning they do, it wasn't always possible for the team to keep up, due to other priorities, so a greater level of flexibility in terms of time planning would be ideal.