What was the scope of their involvement?
To address our primary concern of increasing social media visibility for our Paris hotel, Else & Bang immediately began managing our Facebook and Instagram profiles.
We then developed a longer-term strategy together, developing a tone and style guide and identifying target users. From there, we developed a strategic schedule for daily activities. This entailed creating content and establishing communication lines, generating images and copy, and processing and publishing these materials.
What is the team composition?
We engaged with Hervé (President, Else & Bang), who exhibited great professionalism. Our primary point of contact was our account manager, Karine (Directrice de Clientèle, Else & Bang), who kept us in touch with the rest of the team: the creative content manager, the translator, and the photographer.
How did you come to work with Else & Bang?
We have a different online marketing agency in Barcelona, which belongs to a network of partners around Europe called Affinità. We asked them to help us find a good French partner, and they provided us with Else & Bang’s contact information.
How much have you invested with them?
The cost so far has been somewhere between $25,000–$50,000. While we agreed to a monthly fee for their main services, some extra fees were incurred for things like professional photography and hiring an event organizer for our hotel.
What is the status of this engagement?
We started working with Else & Bang in March 2018, and the collaboration is ongoing. We originally had a year-long contract but renewed it for another year after witnessing the success of their work.