Elevato Digital

BACKGROUND

Introduce your business and what you do there.

My company is called Aquaman Pools. We’re a pool service, repair, and remodel company based in Scottsdale Arizona. We have 35 employees and service about 1,000 customers weekly. I’m the owner and president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ParaCore?

We wanted to ramp up our growth strategy to get us more leads.

SOLUTION

What was the scope of their involvement?

They primarily provide PPC services through Google and social media. Additionally, they’ve done landing page and web interface development for us. Their main responsibilities are digital marketing and design. 

What is the team composition?

I have one account manager and there’s at least one other person on our calls. 

How did you come to work with ParaCore?

I met their owner at a networking function, and we hired them based on the connection we made there.

How much have you invested with them?

In total, we’ve spent about $200,000 on their services so far. 

What is the status of this engagement?

We started working together in January 2017, and they’re continuing to support us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve grown our company in excess of 30% every year that we’ve been working together. Their efforts have definitely impacted our results from a marketing and lead generation perspective. Leads have improved 50%–100% in the time that they’ve been helping us. Web traffic has seen similar growth.  

How did ParaCore perform from a project management standpoint?

They’re very detailed in keeping us in the loop on their progress. The team is detailed through our monthly call. We discuss our most successful keywords and leads. They’re very detailed and good at reporting. It’s been transparent and easy for us to track what’s going on. That’s been beneficial from a business owner’s perspective because we know were are marketing dollars are being spent. They’ve been on time and within budget.

What did you find most impressive about them?

They’re consistent with their reporting, allowing us to make critical business decisions with it. It really helps us forecast our actions moving into the future. That’s a rare offering that I haven’t seen from other vendors. 

Are there any areas they could improve?

I’m very happy with their services and will continue to use them in the future. They’ve done a great job. 

Do you have any advice for potential customers?

The project manager had plenty of good ideas, so it may be helpful to let them direct some of your marketing ideas. Understand their expertise when going into the project.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of SGI Property Management. We do single-family residential property management in the Phoenix, Las Vegas, and Dallas markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ParaCore?

We wanted a provider that could effectively help us perform PPC, which wasn’t a task we wanted to do in-house. We had a previous provider but wanted a better option.

SOLUTION

What was the scope of their involvement?

ParaCore directed everything related to PPC. Their team created ads for Google and set up tracking capabilities. They made sure their efforts were integrated with our CRM. Their team didn’t leave us to figure anything out. Rather, ParaCore ensured our systems were seamless, clean, and integrated to help us not miss any leads.

Briefly, we tried Facebook Ads. They tested initiatives on the platform to see if we could gain traction. Typically, it’s not a strategy that works well in our industry and didn’t return results.

What is the team composition?

I worked with the owner, Adam (President and Founder, ParaCore). For a good period of time, Giancarlo (Senior Account Manager, ParaCore) was our main point of contact. Toward the end, we worked with another account manager.

How did you come to work with ParaCore?

Prior to working with them, I stumbled my way around the industry for a few years. I’d engaged with other companies but had a relationship with the owner of ParaCore. I expressed frustrations with our past providers and asked if he’d be willing to take on this project, knowing that it was a newer space for them.

How much have you invested with them?

We spent $47,300 over the course of our relationship.

What is the status of this engagement?

We worked together between November 2015–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To measure success, we looked at the cost per conversion. Since we’re real estate related, the landscape changes quickly. We were with ParaCore so long that they had to adjust throughout the project. When compared to other PPC companies, our cost per conversion was about 30% less and we experienced similar volumes.

How did ParaCore perform from a project management standpoint?

We communicated by e-mail primarily. We also had monthly calls when I received metrics. Their team initiated conversations, which was what I wanted. With previous companies, I had to reach out when ads went stale, performance dropped off, and conversion rates declined. Their team was on me about changes to campaigns. Instead, they did the work and thinking, which was exactly what I wanted.

What did you find most impressive about them?

They learned a new industry, which a lot of people couldn’t do. Their team implemented their understanding quickly. Being in property management, we’re not an attractive space as we intend to attract the people that own rental homes rather than those who want to rent homes. It's an important nuance that can really drive up the ad spend and crush conversions if they didn’t understand the difference. They understood the difference and worked toward our goals the whole time.

Are there any areas they could improve?

No, I don’t have any complaints or recommendations.

Do you have any advice for potential customers?

Stay engaged and communicate with them. They thrive off the insight that’s gained from being within the industry. Help them help you.

BACKGROUND

Please describe your company and your position there.

I am the Director of Sales and Marketing for Alphagraphics, a print, sign, marketing and apparel company in the greater Phoenix area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ParaCore?

We hired paracore to manage a complicate SEM campaign involving 10 different franchised stores in the greater Phoenix area. These 10 stores are owned by 5 different owner groups.

What were your goals for this project?

Are goal was to attract and capture qualified B2B leads ideal for our services.

SOLUTION

How did you select this vendor?

Paracore has a great reputation in the Phoenix area. They were referred to us by several existing clients of thiers. And their specialization in SEM services was a big plus.

Describe the scope of their work in detail.

After we selected this vendor, we had several discover meetings to focus on the scope of the project. We were not an easy vendor to master, given our unique franchise and ownership structures. Paracore set-up separate landing pages for each location, including location-sensitive mapping to be sure leads were funneled to the correct location. This was no easy task.

What was the team composition?

We worked directly with Adam, the principle at Paracore, during the discovery phase and were then handed off to the management team, consisting of 2 direct contacts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were impressed by paracore's ability to customize our campaign to work with our unique structure.

How effective was the workflow between your team and theirs?

We experienced great communication from Paracore's team with reliable consistency. Very responsive and alert to our needs.

What did you find most impressive about this company?

I appreciate their ability to be upfront, honest and direct about what we need to do to be successful in this process. SEM can be a very expensive venture if left unchecked, and we felt comfortable with ParaCore at the helm.

Are there any areas for improvement?

Knowing then what we know now, I would have worked on harnessing and focussing our scope early on.

BACKGROUND

Please describe your company and your position there.

I manage marketing for several education & software businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ParaCore?

We hired Paracore to manage search, social and display ad campaigns.

What were your goals for this project?

To test into campaigns and channels that delivered a positive ROI

SOLUTION

How did you select ParaCore?

Recommendation from other business colleagues

Describe the scope of their work in detail.

Paracore team manages the targeting and creative development for our campaigns.

What was the team composition?

We work with a day to day account manager, and also occasionally work with a creative manager and director of strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Paracore's team is very knowledgeable and competent. Their reporting is very clear, and they are highly accountable to delivering results. They are also proactive about defining new campaigns, testing new creative and channels.

How effective was the workflow between your team and theirs?

We meet regularly and they deliver email reports in between meetings. The team is consistent and reliable in how they report on and analyze campaigns.

What did you find most impressive about this company?

Their commitment to getting results, and their clarity when presenting analysis and framing decisions that need to be made.

Are there any areas for improvement?

They are great!