Elevate Demand

BACKGROUND

Please describe your company and position.

 I am the CEO of a consulting company 

Describe what your company does in a single sentence.

We drive revenue growth for B2B companies by building best-in-class lead management systems. We grow the pipeline, connect marketing to revenue, and increase funnel conversions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• Demand Generation

SOLUTION

How did you find Elevate Demand?

Online Search

Why did you select Elevate Demand over others?

• Great culture fit
• Company values aligned

How many teammates from Elevate Demand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Data model: Full data model of paid and content marketing programs built out in Google sheets to identify opportunities and constraints within current marketing programs updated monthly.
• Narrative & Messaging: Continuous refinement of offers and messaging to improve message market match including product positioning, benefit statements, value propositions, and brand narrative.
• Monthly Experiments: We run monthly objective-driven growth sprints aligned to your stage and velocity. to tackle your biggest opportunities and constraints via owned and paid channels.
• Reporting: CRM dashboard on marketing to track leading and lagging indicators built by your team.
• Paid Distribution: Manage up to $20k in monthly advertising budget across Social and Search channels with the goal of building distribution for customer acquisition.
• Organic Distribution: Build out and validate that organic can be a potential customer acquisition strategy through monthly experiments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Streamlined company and services messaging
• Demonstrated ability to reach our ICP
• Demonstrated ability to generate leads
• Helped us develop several new content pieces

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Self-managing, responsive

What was your primary form of communication with Elevate Demand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Expertise in Demand Generation
• High Digital Marketing IQ
• They were a well-organized team able to deliver promptly against projects and goals.

Are there any areas for improvement or something Elevate Demand could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of a candidate assessment platform.

Describe what your company does in a single sentence.

Our AI-powered candidate assessment platform is revolutionizing the hiring space by delivering validated, unbiased, and predictive candidate competency, personality, and motivation insights right from your standard job interview -- no separate tests or games required.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• Build advertising campaigns from the ground up
• Refine marketing message and approach
• Help drive demand generation and capture

SOLUTION

How did you find Elevate Demand?

Online Search

Why did you select Elevate Demand over others?

• High ratings
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Elevate Demand has been working closely with our startup since September 2023 helping us validate market-message match, refine our marketing messaging, build Google and LinkedIn advertising campaigns from the ground up, and develop a long-term SEO strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Elevate Demand has done an outstanding job of building out ad campaigns that drive high-quality, right-fit leads in an extremely short timeframe. They have provided great guidance and insight and helped us move away from outdated funnel thinking to instead focus on building a repeatable and scalable demand gen and capture process focused on measurable outcomes. Elevate Demand isn't just a vendor, they are an incredibly valuable and productive extension of our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Elevate Demand does a great job of keeping projects moving forward, in fact, we're often the ones holding them back. They have been extremely flexible and easy to work with, and willing to jump in wherever we need help or guidance. They are extremely responsive and bring an immense amount of value to our company.

What was your primary form of communication with Elevate Demand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love how hands-on and responsive they are, and the fact that we get to work directly with Jay is awesome -- he's so knowledgeable and seems really invested in our success, which is not always the case in my experience, especially when you're a start-up. Everyone we've worked with from Elevate Demand has been outstanding and made us feel like their top priority.

Are there any areas for improvement or something Elevate Demand could have done differently?

No, they have been great, if anything we need to do a better job of keeping up with their pace!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Campaign Manager of CYPHER Learning

Describe what your company does in a single sentence.

CYPHER Learning is an innovative education technology company providing comprehensive e-learning platforms and solutions for academic institutions and organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• SEM
• SEO
• Digital/Display Advertising

SOLUTION

How did you find Elevate Demand?

LinkedIn

Why did you select Elevate Demand over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Elevate Demand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Search Engine Marketing (SEM): 
  • Conduct comprehensive keyword research to identify high-value terms relevant to the business. 
  • Develop and implement targeted PPC (Pay-Per-Click) campaigns on Google Ads to drive qualified traffic. 
  • Continuously monitor and optimize ad performance based on key metrics such as click-through rate (CTR), conversion rate, and cost per click (CPC). 
  • Create compelling ad copy and engaging landing pages to maximize conversions. 
  • Provide regular performance reports with insights and recommendations for improvement. 
• Search Engine Optimization (SEO): 
  • Perform a detailed website audit to identify SEO opportunities and areas for improvement. 
  • Optimize website content and meta tags for relevant keywords to improve organic search rankings. 
  • Conduct competitor analysis to identify and implement best practices. 
  • Implement on-page and off-page SEO strategies to enhance website visibility. 
  • Monitor and report on key SEO metrics, including organic traffic, keyword rankings, and backlink profile. 
• Digital Display Advertising from LinkedIn: 
  • Develop a targeted advertising strategy on LinkedIn to reach the desired audience. 
  • Create visually appealing and engaging display ads tailored for the LinkedIn platform. 
  • Define and refine audience targeting parameters based on demographics, job titles, and industry. 
  • Set up and optimize LinkedIn Campaign Manager to maximize ad performance. 
  • Provide regular reports on ad impressions, clicks, and engagement metrics. 
• Google PPC Advertising: 
  • Design and implement Google PPC campaigns aligned with business goals. 
  • Conduct thorough keyword research and ad group structuring for optimal performance. 
  • Develop compelling ad creatives and ensure alignment with relevant landing pages. 
  • Employ bid management strategies to achieve desired campaign outcomes. 
  • Monitor campaign analytics, adjusting bids and targeting parameters for continuous improvement. 
• Key Deliverables Summary: 
  • Monthly performance reports for SEM and SEO activities, highlighting key metrics and recommendations. 
  • Regular reports on LinkedIn and Google PPC advertising, showcasing impressions, clicks, and engagement. 
  • Optimized and targeted PPC campaigns on Google Ads. Enhanced website content and meta tags for improved organic search visibility. 
  • Visual and engaging display ads tailored for LinkedIn's audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Elevate Demand has significantly transformed our company's trajectory. They doubled our inbound volume and demonstrated a keen understanding of strategic messaging and enhanced conversion flows, leading to a notable improvement in website conversions. Their messaging expertise and contribution to paid and organic growth proved to be instrumental in achieving a remarkable doubling of our inbound flow. We are highly impressed with their impact on our business!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Elevate Demand showcased exceptional project management throughout our collaboration. They consistently delivered items on time, demonstrating a high level of reliability. What stood out was their remarkable responsiveness to our needs. Their proactive and timely responses were crucial in ensuring a smooth and efficient project execution.

What was your primary form of communication with Elevate Demand?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App
• 
  

What did you find most impressive or unique about this company?

What truly stood out about Elevate Demand was the remarkable personability of Jay, the owner. His genuine and approachable demeanor created a unique and positive atmosphere in our interactions. Unlike many other companies, Jay's personal touch made the entire experience both professional and enjoyable. This personal connection added an extra layer of trust and comfort, making our collaboration with Elevate Demand truly impressive and memorable.

Are there any areas for improvement or something Elevate Demand could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CMO of SpyCloud

Describe what your company does in a single sentence.

SpyCloud provides automated solutions that help organizations combat cybercrime.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• Increase inbound leads to fuel our sales pipeline
• Develop narratives that attract our ICP
• Determine the optimal channels for us to promote our brand

SOLUTION

How did you find Elevate Demand?

LinkedIn

Why did you select Elevate Demand over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Elevate Demand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Elevate Demand collaborates with my team to understand our offerings for various buyer groups, and takes the initial work of developing messaging for key web pages and digital campaign landing pages. They develop, run, optimize, and report on digital campaigns (PPC, paid social) including ad copy, graphical ad development, audience targeting, etc. 
It's a mix of strategic and tactical work, given their focus on truly understanding what we do well and who can most benefit from our solutions. We are in constant communication and continuously optimizing the work together, but I rely on Jay and his team to take the lead, provide guidance, and make moves before they are asked to.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Elevate, we've set new benchmarks for monthly inbound lead generation by building campaigns with compelling narratives that help us outperform the competition. While this is such an important component of our success in driving pipeline, Elevate has also re-focused us on moving beyond traditional lead gen. 
We're operating with more of a 'loop' mindset where we deliver core value moments in our content and on our site that only WE can deliver, and seek compounding effects we can build on to grow over a sustained period of time. Elevate is our true partner, in it with us every day and helping us win.
Not only this, but Jay is a true champion of marketers; having done the work in the corporate world himself, he knows the obstacles we're up against and helps us see multiple steps ahead of where the industry is going. This has enormous value on top of everything else!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Elevate is flexible to work as you do and their response time is second-to-none. For us, what works well is a weekly meeting, a Slack channel, and an Asana board. They are clear about their deliverables, experiments, timelines, goals, and in turn, what's expected of you and when.

What was your primary form of communication with Elevate Demand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've worked with many agencies and the result is nearly always disappointment. How can anyone not in the weeds with you full time possibly integrate themselves into your team and deliver consistent impact? Well, turns out it is possible. Elevate is part of my team.
They are never far away. They're your partner and your friend. They care as much about your growth as you do. I'm consistently blown away by how much they know about my industry and my specific set of circumstances, and how often they are turning around new ideas that work.

Are there any areas for improvement or something Elevate Demand could have done differently?

Never change, Elevate!

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of a software company 

Describe what your company does in a single sentence.

Cae management, document management, billing, and accounting platform for law firms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• Drive $arr pipeline

SOLUTION

How did you find Elevate Demand?

Online Search

Why did you select Elevate Demand over others?

High ratings

How many teammates from Elevate Demand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought on ElevateDemand to help us level up our demand generation efforts, primarily with our narrative development and scaling our paid media efforts on social and search.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Several $M in ARR pipeline and closed/won bookings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and easy to communicate with over Slack or Zoom. They slotted right into our existing workflow and even helped improve our internal operations, especially when it came to a methodology they dub "growth loops". This is essentially a way to efficiently test narratives and ad copy to drive higher intend leads into oursales pipeline.

What was your primary form of communication with Elevate Demand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understand our business and the problems our customers face, resulting in high-quality campaigns that resonate better.

Are there any areas for improvement or something Elevate Demand could have done differently?

na

BACKGROUND

Please describe your company and position.

 I am the VP of marketing of an education company 

Describe what your company does in a single sentence.

We're an AI-powered, all-in-one student engagement platform, helping institutions create meaningful, personalized, and engaging interactions with students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• Increase top of funnel awareness among ICP
• Drive new business meetings with qualified leads
• Measure outcomes

SOLUTION

How did you find Elevate Demand?

Referral

Why did you select Elevate Demand over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Elevate Demand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Elevate Demand works with us on demand generation activities. This includes managing digital ads, improving conversions, SEO, landing page optimization, content development, and measurement and analysis of outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Elevate Demand's work has positively contributed to the revenue growth of our company. The primary metric of success is driving new business meetings and these numbers have continued to increase during our partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jay is incredibly responsive and easy to work with.

What was your primary form of communication with Elevate Demand?

Virtual Meeting

What did you find most impressive or unique about this company?

Great experience and insights when it comes to demand generation. Recommendations they've made for the website have worked well -- including a key "Start Here" page that they helped us wireframe and develop messaging for. They feel like a part of our team, and they take the time and care to learn about our industry and business inside and out.

Are there any areas for improvement or something Elevate Demand could have done differently?

It's a strong partnership!

BACKGROUND

Please describe your company and position.

I am a former director of Narrative Science

Describe what your company does in a single sentence.

I worked with Jay while I was at a Data + Analytics company in the AI space

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elevate Demand to accomplish?

• Revenue
• Qualified Leads

SOLUTION

How did you find Elevate Demand?

Referral

Why did you select Elevate Demand over others?

Referred to me

How many teammates from Elevate Demand were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Jay and Elevate helped us to set up, run and scale our Demand Generation Strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw growth in leads, qualified leads, and revenue via working with Jay.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! They were always down to brainstorm and adjust as needed.

What was your primary form of communication with Elevate Demand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They helped us "Get out of funnel thinking" and build low-friction acquisition loops by creating a consistent brand narrative.

Are there any areas for improvement or something Elevate Demand could have done differently?

Elevate Demand was awesome to work with!