How did you select this vendor?
The agency was recommended by a trusted client.
Describe the scope of their work in detail.
The approach will be to deliver the right message, for the right audience, using the right platform 1. Will start with an initiation phase which will include a half day workshop to outline key messages, stakeholders, competitors, goals, commercial issues and much more. 2. Create a comprehensive plan for a PR program, outline timelines for each campaign, along with an editorial schedule for either six – 12 months, as agreed with Happy Healthy You. 3. The team will then develop and implement tactics to target key audiences, ensuring all activity relates back to the objectives. We present monthly transparent reports outlining all results achieved and work undertaken. Strategies are reviewed regularly and revisions are made when appropriate.
What was the team composition?
We were allocated a Senior Director to manage the contract who had extensive experience in our industry. Other staff members were always on call to assist in certain specialist areas. Owner on the business was always up to date with progress and would be present at most monthly meetings.