Element15 Brand and Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Owner of Lighouse Furniture

Describe what your company does in a single sentence.

Furniture manufacturer and retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Element15 Brand and Marketing Agency to accomplish?

• Better our marketing strategy.
• Grow the business
• Improve our website experience
• Build a brand
• Know where to spend less or more capital

SOLUTION

How did you find Element15 Brand and Marketing Agency?

They reached out to us.

Why did you select Element15 Brand and Marketing Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Element15 Brand and Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outline of Work Done by Element 15 Marketing Adviser 

I. Introduction 

• Overview of the marketing adviser's role and responsibilities
•  Importance of marketing in achieving business goals 

II. Market Research 

• Conducting market analysis to identify target audience and market trends
• Gathering data on competitors, industry trends, and consumer preferences
• Analyzing market research findings to inform marketing strategies 

III. Marketing Strategy Development 

• Collaborating with the company's stakeholders to define marketing goals and objectives 
• Creating a comprehensive marketing plan aligned with business objectives
• Developing strategies to reach the target audience effectively 
• Identifying key messaging and positioning for the company's products or services

IV. Branding and Positioning

• Assessing the company's current brand identity and positioning 
• Recommending strategies to strengthen and differentiate the brand 
• Developing a brand messaging framework and ensuring consistent brand communication 
• Overseeing the implementation of brand guidelines across marketing channels 

V. Campaign Planning and Execution 

• Conceptualizing and planning marketing campaigns aligned with business goals 
• Developing creative briefs for advertising and promotional materials 
• Coordinating with internal teams or external agencies for campaign execution 
• Monitoring campaign performance and optimizing strategies based on data analysis 

VI. Graphic Design 

• Collaborating with the marketing team to understand design requirements 
• Creating visually appealing graphics and designs for marketing materials
• Designing eye-catching advertisements for online and offline channels
• Developing engaging social media graphics, banners, and infographics 
• Designing brochures, flyers, and promotional materials for print distribution
• Ensuring consistency in branding and visual identity across all design elements. 

VII. Conclusion 

• Recap of the marketing adviser's work and contributions 
• Emphasis on the importance of ongoing marketing efforts for business success

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The marketing advisor's assessment has provided valuable insights into our company's strengths and weaknesses, enabling us to identify areas for improvement. Through this process, we have gained a deeper understanding of our own organisation and its positioning in the market. By examining our marketing strategies and campaigns, we have been able to recognise the areas where we excel and leverage those strengths to our advantage. 

Furthermore, the advisor's analysis has given us a clearer perspective on how to allocate our capital effectively. By identifying the most promising opportunities and potential growth areas, we have been able to make more informed decisions regarding our investment and expenditure. This strategic allocation of resources has ultimately resulted in cost savings for the company. Additionally, the advisor has introduced us to alternative strategies to promote our company. 

These new approaches have expanded our perspective and given us fresh ideas to reach our target audience more effectively. By exploring innovative marketing channels and tactics, we have discovered untapped opportunities that can help us increase brand awareness, generate leads, and drive customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We greatly appreciate the consistently timely and effective work of John and Hanneke, as their contributions have played a pivotal role in helping us achieve our marketing goals while adhering to our budgetary constraints. John has consistently demonstrated a deep understanding of our financial limitations and approached projects pragmatically. He has been invaluable in recognizing when certain initiatives were not feasible due to budgetary considerations and providing alternative solutions that aligned with our financial decisions. 

By effectively navigating these challenges, John ensured that our resources were allocated wisely, resulting in maximum impact for our marketing efforts. Moreover, his willingness to offer guidance and advice on sales improvement ideas has proven invaluable, making him a reliable source of support. Hanneke's commitment to our company's rebranding and overall visual identity has been truly refreshing. Throughout the rebranding process of our new Cape Town store, Hanke has provided expert guidance remotely and has gone above and beyond by personally visiting the store. She actively listened to my concerns regarding the new color palette and made changes accordingly, showcasing her attentiveness to our specific needs and preferences.

What was your primary form of communication with Element15 Brand and Marketing Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were highly impressed with the company's profound understanding of the end consumer and remarkable ability to devise effective strategies despite budget constraints. Their in-depth knowledge of our target audience allowed them to develop marketing approaches resonating with our customers, increasing engagement and conversions. Furthermore, their adeptness in working within our budgetary limitations demonstrated their resourcefulness and commitment to delivering impactful results.

Are there any areas for improvement or something Element15 Brand and Marketing Agency could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Clickmoddev (PTY) Ltd

Describe what your company does in a single sentence.

We are a software development agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Element15 Brand and Marketing Agency to accomplish?

• Define a new brand for our business

SOLUTION

How did you find Element15 Brand and Marketing Agency?

• Referral
• Other

Why did you select Element15 Brand and Marketing Agency over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Element15 Brand and Marketing Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Element 15 assisted us to define a new company name and brand that will set us apart from other competitors in the market

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand definition
• Brand CI kit
• Logo design and brand statement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered their work on time and if there where any delays they would have communicated this upfront

What was your primary form of communication with Element15 Brand and Marketing Agency?

• Virtual Meeting

What did you find most impressive or unique about this company?

The approach they followed to define a new brand and CI kit. It was a very personal and intense experience.

Are there any areas for improvement or something Element15 Brand and Marketing Agency could have done differently?

Not really, I think they have done a brilliant job and have delivered awesome work