Electric

BACKGROUND

Please describe your company and your position there.

CEO at a growing performance digital agency named Nina Hale (after our founder).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Electric , and what were your goals?

The agency was founded by, and named after, a single owner in 2005. She started the company as a small group of consultants focused on performance digital marketing. Since 2005, the company grew consistently, adding new services to propel growth. The owner sold the agency to the employees in 2014 .

In 2019 we realized we had outgrown our original name and we needed a new name, new brand, launch campaign, and website that supported our employee ownership, reflected our growth mindset and positioned us for the future.

SOLUTION

How did you select this vendor?

We partner with many agencies in our line of work but we chose Electric for so many reasons. The founder & executive creative director has years of experience working with many Fortune 500 brands creating award winning work. We knew that Electric could deliver our new brand on our timeline and capture who we are as a company.

Describe the scope of their work in detail, including any steps and the final deliverables.

Electric guided us through this process under a tight deadline. It started with a workshop with the leadership team to inform the new name and branding. We landed on a strong brief that helped guide us to the name. Electric created many options for the name and actually found a name that represented not only what we had become but who we aspired to become.

The name had to be able to be trademarked and have an available URL so this was not an easy task. Once a name was chosen, we moved into logo design. Once a logo was selected they created all of the other brand assets that we would need to move forward. This was all applied to a brand new website and creative assets for a media campaign announcing the launch of the new brand.

How many people from the vendor's team worked with you, and what were their positions?

Our primary team consisted of:

• an Executive
• Creative Director
• Designer
• Copywriter
• creative tech lead

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand relaunch happened during the start of the pandemic. Our clients gave us high praise for the new name and said that is truly represented who we are and the value that we bring to them.

Within months of the brand launch, the old name was not mentioned. Our new brand name now searched for on search engines 3 times more than our original name. One unexpected outcome of the rebrand was the excitement it generated internally. The new name, look and feel and website united our employee owned company and gave the owners a new sense of pride in the company.

Describe their project management style, including communication tools and timeliness.

From the start of the project, we met with the Electric team 1-2 times weekly, in person, to ensure that the project stayed on the desired timeline. Each meeting was immediately followed by notes and homework assignments. Numerous daily (even hourly) chats and calls also happened. Electric's commitment to keeping our timeline and their ownership of the project was a key part of the success.

What did you find most impressive or unique about this company?

Their commitment to uncovering what truly made us unique and bringing it to life with our new brand was impeccable.

Are there any areas for improvement or something they could have done differently?

None. It was a pleasure to work with them.

BACKGROUND

Please describe your company and your position there.

Senior Director of Demand Gen for a B2B SaaS company, Series C and now Series D.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Electric ?

We hired Electric initially to help with branding for an annual event. They designed the logo and brand guidelines, and they then designed the event page, slides, and helped with video editing for sessions at the event. They have subsequently worked on special projects that includes eBooks, direct mail design, and landing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected based on experience, communication cadence, and value supplied. After working with them once, we knew they are reliable, dedicated, and a joy to work with.

Describe the project in detail and walk through the stages of the project.

We start with a kick-off call, and then they send us over a proposal. From then it's frequent check-ins. They are very pro-active about communication and I always feel like they are on top of it.

How many resources from the vendor's team worked with you, and what were their positions?

I've worked with at least 4 team members, PM, designer, editor and developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were impressed with their fast turnaround on the first project, however the quality was amazing. One project would turn into another because we knew the results would be delivered on time and of the highest quality.

How effective was the workflow between your team and theirs?

The project manager is awesome, and truly took care of us. Super patient and also great on getting us back on track. The workflow with Electric is a huge plus as they are always responsive.

What did you find most impressive or unique about this company?

Collectively they bring a wide breadth of knowledge and experience. The caliber of work is always outstanding. I also feel they price fairly and are committed to delivering the highest quality of work.

Are there any areas for improvement or something they could have done differently?

I wouldn't change how they work. I continuously go back to hiring them so I feel like they keep adding value to my jobs.

BACKGROUND

Please describe your company and your position there.

"GreenWave Energy Solutions" and it specializes in designing and implementing renewable energy systems for commercial and residential properties. The company aims to help reduce its customers' carbon footprint and energy costs through the use of solar panels, wind turbines, and energy storage systems. I am working as Solar Energy Enginner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Electric ?

Our company, "Green Energy Corp" specializes in renewable energy projects such as Solar and Wind, recently we have hired an electric company for a few projects and services, including: Design and installation of a large-scale solar power system for our new corporate headquarters. The electric company provided detailed plans and technical expertise to ensure the optimal placement and configuration of the solar panels.

Upgrade and expansion of the electrical systems at our manufacturing facility to accommodate new production equipment and improve energy efficiency. Installation and maintenance of electric vehicle charging stations at our office parking lot, this is to support our employees and visitors with electric vehicles.

Comprehensive electrical safety inspection and certification of our entire facility, this is to ensure that our building and equipment are up to safety standards and regulations Design and Implementation of smart grid systems to monitor, optimize and control our energy consumption, this will help us to reduce costs and improve our carbon footprint.

As you can see, we have hired electric company for various projects and services, from renewable energy implementation to safety and energy optimization, which helped us to improve our sustainability, reduce costs, and improve our facility and operations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through a thorough vendor selection process to choose the electric company for our projects and services. First, we put out a request for proposal (RFP) to several electric companies in the area and requested detailed information on their qualifications, experience, and references. We also invited them to present their proposed solutions and answer our question in a formal meeting.

After reviewing the responses, we carefully evaluated each candidate based on several key factors, including: Experience and expertise in renewable energy projects such as solar and wind power. We wanted to work with a company that had a proven track record in designing and implementing these types of systems. Technical competence and attention to detail.

The electric company demonstrated its ability to provide detailed plans and solutions that met our specific needs and requirements. Responsiveness and communication. The electric company was responsive and easy to work with throughout the entire process, which was very important to us. Cost-effectiveness and sustainability:

The vendor proposed solutions were not only affordable but also very efficient and sustainable, which aligns with our company's goals and objectives. Reputation: We have checked references and online reviews, which helped us to know more about the company's reputation in the market and the level of satisfaction of their previous clients.

After evaluating all these factors, we decided to award the contract to the electric company based on their comprehensive solutions, experience, and strong track record in the field. We found that the electric company was a good fit for our company and our projects and we're confident that they will provide high-quality services that meet our expectations.

Describe the project in detail and walk through the stages of the project.

The project was a large-scale solar power installation at our new corporate headquarters. The goal of the project was to reduce our energy costs and carbon footprint by generating a significant portion of our energy needs through solar power. Here is an overview of the stages of the project: Initial Consultation: The electric company met with our team to discuss the scope of the project and understand our energy needs and goals.

They also conducted a site visit to assess the suitability of the location for a solar power system and any potential challenges that may arise. Design and Planning: After the initial consultation, the electric company developed detailed plans and designs for the solar power system. They took into account factors such as the building's orientation, shading, and weather patterns to ensure the optimal placement and configuration of the solar panels.

They also provided a cost estimate and time frame for the project. Installation: The electric company oversaw the installation of the solar power system, which included the placement and wiring of the solar panels, as well as the installation of any necessary equipment such as inverters and energy storage systems. They ensured that the installation met all necessary safety and regulatory requirements.

Testing and Commissioning: Once the installation was completed, the electric company conducted testing and commissioning of the solar power system to ensure that it was operating correctly and safely. They also provided training to our team on how to operate and maintain the system.

Monitoring and Maintenance: The electric company will monitor the performance of the solar power system and will schedule regular maintenance as needed. They will be available to troubleshoot any issues that may arise and provide any necessary repairs or upgrades to the system. This is just a high-level overview of the project and the stages involved, but it gives a good idea of the process of how large-scale solar power installation projects would typically be completed. The electric company will use their expertise, experience and tools to ensure that the project runs smoothly, on-time and within budget while ensuring the quality and safety standards.

How many resources from the vendor's team worked with you, and what were their positions?

The electric company assigned a project team specifically for our project, which consisted of: Project Manager: The project manager was the main point of contact between our company and the electric company. They were responsible for overseeing the project and ensuring that it was completed on time and within budget. They also handled any issues that arose and provided regular updates on the project's progress.

Lead Engineer: The lead engineer was responsible for the technical aspects of the project, such as the design and installation of the solar power system. They were responsible for making sure that the system met our energy needs and goals and that it was installed correctly and safely. Site Manager/Superintendent: The site manager/superintendent oversaw the installation of the system and coordinated the work of the other electricians and technicians on the team.

Electricians and Technicians: The electric company provided a team of electricians and technicians who were responsible for the installation of the solar power system and all electrical components. Commissioning and Maintenance Team: Once the installation was completed, a commissioning and maintenance team was responsible for testing, commissioning, and providing training for the system.

They also scheduled regular maintenance and provide troubleshooting, repairs and upgrades as needed. The numbers of the team members could vary depending on the project's size and complexity, but it gives you an idea of the different positions that would typically be involved in a project like this.

The team of vendor will be managed by their manager, who is responsible for ensuring that the team is skilled, equipped, and trained. The team will also be coordinated and supervised by their experienced and competent project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can give you some potential outcomes from the project that demonstrate progress and success for our company "Green Energy Corp" and the electric company as a vendor. Energy savings: One of the main goals of the project was to reduce our energy costs and by generating a significant portion of our energy needs through solar power.

By the end of the project, we were able to observe a reduction in our energy costs and a significant portion of our energy consumption was being generated by the solar panels, which helps us to save money on electricity bills and to reduce our carbon footprint. Increased reliability: By installing the solar power system, we were able to improve the reliability of our energy supply. The system was designed to generate energy even on cloudy or rainy days, which provides a stable energy source.

Return on Investment: The solar power system was designed to have a long life span, with minimal maintenance costs. This means that the system will generate savings over time, and have a positive return on investment. Environmental Impact: As a green energy company, one of our main goal is to reduce our impact on the environment. The solar power system allowed us to significantly reduce our carbon footprint and contribute to a cleaner, more sustainable environment.

Employee engagement: Our employees were excited about the new solar power system, and many of them took an interest in learning how it works and how it can help the environment. This enthusiasm is a sign of good employee engagement, where employees feel that they are part of something important and meaningful.

These are just a few examples of outcomes that could demonstrate progress and success for the project, but it gives you an idea of how a solar power installation project can help the company to achieve its goals, such as energy savings, reliability, financial return, environmental impact and employee engagement. Moreover, the electric company as a vendor would have gained a satisfied client, who will potentially recommend them to others, and they also would have gained experience and insights that they could apply in other projects.

How effective was the workflow between your team and theirs?

One of the key factors that contributed to the effectiveness of the workflow was clear communication and regular meetings. The electric company's project manager served as the main point of contact and made sure that our team was informed of any updates and changes throughout the project. He also made sure to gather our feedback, and implemented it when necessary. This helped to ensure that everyone was on the same page and that any issues were addressed in a timely manner.

Another factor that helped to improve the workflow was the electric company's team's experience and technical competence. The team was skilled and knowledgeable, which made it easy for our team to communicate our needs and understand the solutions that were proposed. This helped to ensure that the project was completed efficiently and with a high level of quality. Additionally, the electric company also provided comprehensive documents, plans, and procedures that helped our team to understand the installation and maintenance process. This helped to ensure that our team was able to operate and maintain the system effectively.

Furthermore, both teams had a good coordination and mutual respect, which helped in the smooth flow of the project, the electric company respected our time constraints and schedules, and our team respected the electric company's expertise. This helped to avoid conflicts and delays. Overall, I would say that the workflow between our team and the electric company's team was effective in achieving the goals of the project, and that both teams were able to collaborate effectively to complete the project successfully.

What did you find most impressive or unique about this company?

Attention to detail: One of the things that stood out the most was the electric company's attention to detail. They took the time to fully understand our needs and provided customized solutions that addressed all of our concerns. This helped to ensure that the project was completed efficiently and with a high level of quality. Responsiveness and Communication: The electric company was responsive and easy to work with throughout the entire process.

They were always available to answer any questions we had and provided regular updates on the project's progress. This helped to ensure that everyone was on the same page and that any issues were addressed in a timely manner. Technical Competence and Experience: The electric company's team was skilled and knowledgeable, which made it easy for our team to communicate our needs and understand the solutions that were proposed. They had a proven track record in designing and implementing renewable energy projects such as solar power systems and wind power. This helped to ensure that the project was completed efficiently and with a high level of quality.

Comprehensive documentation, plans and procedures: The electric company provided comprehensive documents, plans, and procedures that helped our team to understand the installation, commissioning, and maintenance process. This helped to ensure that our team was able to operate and maintain the system effectively and also helped us to plan for future maintenance or upgrades. Commitment to sustainability: As a green energy company, it's important for us to work with vendors that share our values and commitment to sustainability.

The electric company demonstrated a genuine commitment to sustainability, not only through their work but also by providing solutions and options that are not only cost-effective but also sustainable. These are just a few examples of things that our company found most impressive or unique about the electric company as a vendor, but it gives you an idea of how they stood out in terms of their attention to detail, responsiveness, technical competence, comprehensive documentation, and commitment to sustainability.

Are there any areas for improvement or something they could have done differently?

there are always areas for improvement in any project and some things that the electric company could have done differently, but from our experience working with them on this project, there were not significant areas for improvement.

However, there are a few things that the electric company could consider for future projects, such as: Propose an energy monitoring system: The electric company could consider proposing an energy monitoring system, this would help us to understand more about energy consumption and production, and help us to optimize the system performance and efficiency in the future.

Provide More Training: They could also consider providing more in-depth training for our team on how to operate and maintain the system. While they provided some training, it could have been more extensive in order to ensure that our team is fully comfortable with the system and its operations.

Provide Support for Battery Storage Systems: As the technology of battery storage systems is evolving rapidly, the electric company could consider providing support and training on how to integrate battery storage systems into the solar power system in the future. However, these points should be taken as suggestions for future projects and not as criticisms of their work.

These improvements could help to enhance the system performance, and they are also subject to our company's future needs and budget. Overall, the electric company did a great job in designing and installing the solar power system and provided high-quality services that met our expectations.