Brand Strategy. Brand Identity. Brand Distribution
CELEBRATED CRAFTSMANSHIP.
A DECADE AND A HALF OF BUILDING BRANDS!
A brand is the very embodiment of a vision. It represents the virtues of a venture. Brand communication is the exquisite craft of expressing that vision, those virtues, using tangible means.
As with all industry, craftsmanship is honed by expertise and experience! Since 2004, we’ve been building brands using the tangible means of design, development, strategy and content.
We believe brand communication is entrusted and not contracted. We’re well aware of the responsibility of being tasked with birthing, nurturing and maturing a brand. We’re appreciative of such trust, which in turn has modelled our ‘small team, selective client, quality output’ approach. This way, we’re able to ensure each brand its due diligence and expedite its progression. This way we stay passionately productive and consistently creative.
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SoShiro
THE OVERVIEW
SoShiro is the Marylebone based flagship brand of designer and creative director Shiro Muchiri. As a collaborative platform, consultancy, event space and shop, SoShiro nurtures, celebrates and communicates artistic and cultural diversity, with a mission to bring the richness of the world’s art, design and craft into the popular imagination in a way that is exciting, relevant and mutually beneficial to all.
THE REQUIREMENT
The main requirement was a revamp of SoShiro’s online store, to more accurately reflect and communicate the brand standards while enhancing overall user-experience. Following which, we’ve delivered on multiple digital and print based marketing communication and corporate collateral requirements, including the product catalogue, corporate proposals, brochures, emailers and invites.
FULL STORY
https://www.el89.com/shoshiro/
Yanni
THE OVERVIEW
Yanni is a Greek-American, Grammy Award nominee composer, keyboardist, pianist and music producer with over 40 platinum and gold albums totalling over 25 million copies in sales. While ‘Live at the Acropolis’ is ranked as the second best-selling music concert video of all time, ‘Live at India’s Taj Mahal’, ‘Live at China’s Forbidden City’, ‘Live at UAE’s Burj Khalifa’, ‘Live at Puerto Rico’s El Morro Castle’ and ‘Live from the Great Pyramids of Egypt’ are amongst the most loved Yanni signature performances to date.
THE REQUIREMENT
‘Yanni World Tour 2014’ included over 20 countries of which Sri Lanka was one. The requirement was a competent creative and marketing agency to execute a high intensity 360 marketing campaign for the Sri Lankan arm of the tour. ‘Yanni; World Tour, Sri Lanka 2014’ was unprecedented in standard, cost and expectation. A first for the local entertainment industry! The requirement to produce results, in the form of 80% pre-bookings at unprecedented price points and with no-prior educative case studies and references, was unequivocal.
The exuberant event cost and seating limitations (of the largest indoor stadium in Sri Lanka), demanded the ticket categories be priced high, setting a local record for the highest priced ticket category for an event of this nature. In addition, the niche market appeal, limited marketing budget and the lack of infrastructure to accommodate online ticket sales, factored into ‘Yanni; World Tour, Sri Lanka 2014’ being one of the most challenging, result oriented 360 marketing campaigns to be successfully executed to date.
FULL STORY
https://www.el89.com/yanni-2/
Beacon by the Bay
THE OVERVIEW
Perched on the southern-most tip of Sri Lanka, Beacon by the Bay is a luxury coastal boutique villa offering a curated experiential getaway for the discerning traveller. Immersed in local tradition and culture and in close proximity to the tallest lighthouse in Sri Lanka, Beacon by the Bay dots the landscape of the small southern fishing town of Dondra.
THE REQUIREMENT
Brand identity was the primary requirement for the new venture followed by the design and development of the website and booking manager together with design propositions for indoor and outdoor signage, installations, POSMs, uniforms and a signature coffee table book.
FULL STORY
https://www.el89.com/beacon-by-the-bay-villa-dondra/
Russell Peters
THE OVERVIEW
Russell Peters is an Emmy, Gemini and Peabody Award winning, Canadian stand-up comedian, actor and producer, ranked third in Forbes’ world’s highest paid comedians in 2013. With multiple world tours and iconic performances at Toronto’s Air Canada Centre, London’s O2 Arena, Madison Square Garden, Radio City Music Hall, Sydney Opera House and Singapore Indoor Stadium, Russell Peters is one of the top ten highest grossing stand-ups in the world.
THE REQUIREMENT
The final stop of the ‘Russell Peters; Notorious World Tour 2013’, one of the most extensive and successful tours of the Canadian artist, was at the Sri Lanka Exhibition and Convention Centre in Colombo on November 3, 2013. The requirement was for a competent agency capable of result-oriented marketing the grand finale of the tour which spanned 22 months across 15 countries. It was the first time Sri Lanka hosted an international stand-up act. While the local appeal for such an act was questionable and the demand of such a celebrity was debatable, the comparatively high-priced ticket categories counter-convinced the argument, making the undertaking grim to say the least.
It was a two-fold requirement, the second being result-oriented marketing for the Sri Lankan arm of ‘Russell Peters; Almost Famous World Tour 2015’. Long story short and following the success of the first, we found ourselves wrapped-in with team Russell Peters for the second consecutive time, sooner than we imagined!
FULL STORY
https://www.el89.com/russel-peters/
Arienti
THE OVERVIEW
Arienti is the leading casual and corporate women’s wear brand in Colombo. A journey that started in 2012 when founder Dinali Kodituwakku discovered a gap in the market for well-made workwear, for the ‘new working woman’, at a reasonable price. The start-up brand that initially distributed through 3rd party retail networks in Colombo and suburbs, has since evolved into the most sought-after brand in its category, with the Arienti flagship retail store in the heart of Sri Lanka’s commercial capital and online retail store shipping products across the globe.
THE REQUIREMENT
When Dinali approached us in 2012, she was in need of an agency who’d work with her to develop her start-up. In a market inundated with ‘labels’, the requirement was for Arienti to gain recognition and demand. Thus, began our longest standing story to date! Great expectations, limited budgets, late nights and aggressive competitors were all part of birthing, nurturing and maturing a brand which eventually became one of the most inspiring success stories of the industry and the highest grossing brand in its category!
FULL STORY
https://www.el89.com/arienti-2/
Selyn Textiles
THE OVERVIEW
As Sri Lanka’s only Fair Trade guaranteed handloom manufacturer, Selyn Textiles offers ethically sourced and handcrafted textiles for eco-conscious designers. Imbued with an ethos of sustainability and style, Selyn Textiles is the evolutionary consequence of Selyn, a Sri Lankan brand of handloom handicrafts produced by a thriving community of 1000 Lankan handloom artisans. Certified by the World Fair Trade Organization, and with the seal of approval from PeTA and REACH, Selyn Textiles’ fabrics are 100% vegan and toxic chemical free.
THE REQUIREMENT
Conceptualizing a brand identity which was distinct, relatable and contemporary was the overarching requirement, the delivery of which was composite of logo, website and swatch book design and complementing content creation consisting of copy, photography and videography.
FULL STORY
https://www.el89.com/selyn-textiles-1/
Reviews
the project
Web Dev, Design & SMM for Automotive Company
"They have a good understanding of our customer base."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We're Tala Group of Companies LLC, and we provide services in various sectors, including real estate, automotive, and development. I'm the general manager for our division in the automotive industry.
What challenge were you trying to address with EL89 Studios?
We needed help with web design and social media marketing. We were mainly focused on engaging with the local audience.
What was the scope of their involvement?
EL89 Studios first designed and developed our website from scratch. They continue to update our site as needed.
Currently, EL89 Studios manages our Facebook and Instagram accounts. We have an agreed-upon number of posts each week. The team designs graphics to post and manages our video campaigns. In line with that, they've put together video clips featuring our work and our showrooms.
What is the team composition?
We primarily coordinate with a project manager, but we also work with their design and a marketing team.
How did you come to work with EL89 Studios?
We saw their previous projects. They came with different proposals, and we selected a package that suited our budget and requirements.
How much have you invested with them?
Our yearly spend is $25,000.
What is the status of this engagement?
The project started in March 2019, and it's ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They report the responses and impact of each campaign they do, and we've received great feedback from our customers. EL89 Studios genuinely understands our market and what we need to do. Overall, we're very satisfied with their services.
How did EL89 Studios perform from a project management standpoint?
We're happy with how coordinated they are — they meet deadlines and are very quick to respond. They've created a reasonable timeline based on our needs. We have a marketing calendar that spans an entire year and details our expectations.
In terms of communication, we use email and phone calls. The team keeps us in the loop every step of the way and regularly reports the outcome of each campaign.
What did you find most impressive about them?
EL89 Studios has excellent ideas. Since they have clients within our sector, they have a good understanding of our customer base. The level of correspondence they provide is fantastic, too. Overall, we're delighted with the team.
Are there any areas they could improve?
Their designs are good, but the video clips could be better.
Do you have any advice for potential customers?
We recommend them to business owners who have a limited budget for their websites and social media efforts. EL89 Studios can match all levels of requirements.
the project
Branding for Consulting Company
"Their ability to understand the task for a client and the high quality of their work was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
LVPA ltd is a consulting company helping companies with branding and business development.
For what projects/services did your company hire EL89 Studios, and what were your goals?
A client needed a new visual identity
How did you select EL89 Studios?
Through recommendation
Describe the scope of their work in detail, including any steps and the final deliverables.
Review of market and competitor, development of new visual identity
How many people from the EL89 Studios team worked with you, and what were their positions?
I worked with their project manager and designers
Can you share any outcomes from the project that demonstrate progress or success?
EL89 has been amazing in understanding the scope of the project and the desired outcome. My client has been very impressed by the work delivered by EL89
Describe their project management style, including communication tools and timeliness.
The project manager has been very proactive and following up, even when I was behind schedule.
What did you find most impressive or unique about this company?
Their ability to understand the task for a client and the high quality of their work was impressive.
Are there any areas for improvement or something they could have done differently?
Can not say I have anything in particular.
Armed with well-thought-out ideas, EL89 Studios produces satisfactory deliverables that receive positive feedback. Organized and prompt, the team has established a realistic timeline that they've successfully adhered to. Their communication skills make it easy for the client to track their progress.