Can you share any outcomes from the project that demonstrate progress or success?
EightPM (formerly Ranksharks Inc) is a scammer. They rely on the fact that small merchants are either too busy to stay on top of and continuously monitor their services, or simply do not have enough knowledge to do so. They milk hard working small businesses out of tens of thousands of dollars in management fees and wasted ad spend.
Managing the ads requires frequent modifications to the ads and to the targeting. According to the Facebook change logs in April 2020, they had not even touched the account in months, and have made only a few minor changes, (not of any consequence,) within the past year.
As a result, the ACOS was just under 1, (meaning that the ad spend was slightly more than the dollar value of the resulting sales - $7,261 spent on ads; $7,250 in resulting sales, not accounting for cancellations and returns; plus over $5,000 in service fees charged.
While it is on me that I was not monitoring their activities and did not catch onto their scam earlier, the bottom line is: Ranksharks/EightPM have NOT provided any of the services promised. They set up the ads, performed some ad management over the first few months, then completely abandoned the account, milking me for the service fees.
Furthermore, (while they were calling me on regular basis during the sales and onboarding process,) they did not bother to pick up the phone once in over a year to call me and discuss the degrading state of the abandoned account. These guys are nothing more by scammers! Petty crooks! Stay away!
How effective was the workflow between your team and theirs?
Not effective at all. They send a monthly standardized email and you have to request to schedule a meeting to speak to them.
What did you find most impressive about this company?
Their sales skills.
Are there any areas for improvement?
Yes, they should be shut down.