We build digital business.
We’re passionate about four things: business, design, people, and technology. Do your best to understand all four, then you’ll create magic.
We’re a design-first User Experience and Development agency. We create experiences, platforms and applications that span across all industries.
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Portfolio
Inax Web Revamp
We designed & developed the entire INAX e-commerce online platform within an easy-to-use content management system for use across their five regional sites. The platform had to cater towards primarily architects and interior designers and as such, was built with extensive filtering options in mind.
Fly Scoot Web Revamp
Scoot has always been the cheeky, tongue in check airline that loved to
poke fun at itself. We designed & built
an experience that wasn’t “used” by
“played with”.
This started with the brand - it’s colours, illustration work and photographs were all specifically crafted to convey the its playful and fun qualities.
This also drove the approach for its functionality, where we designed it to resemble that of a game.
Playpoint Asia Web Revamp
Playpoint has built a reputation in Singapore & around the region for being the best at what they do; design & engineer truly masterful playground experiences for children that don’t just look good, but push the boundaries of playground & landscape design.
EIGHTFOUR was commissioned to rebuild the Playpoint online presence from the ground up. It was integral that the design and accompanying copy reflected the company’s values - imagination at play, sustainable building practices, and above all, fun.
Singapore Institute of Technology Web Revamp
EIGHTFOUR was appointed UX & Design agency for SIT to redesign & redevelop their entire web presence.
Our goal was to create an impression that SIT is a legitimate university that uniquely focuses on the future, and imbues students with the practical skills needed for innovative industries. This was guided by research done through initiatives such as qualitative workshops and informative stakeholder interviews.
Reviews
the project
Website Revamp for University
"They delivered bold designs without compromising functionality."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am working as a web content manager at the Singapore Institute of Technology. It is a public-funded university in Singapore that offers applied learning with extensive work-study degrees.
For what projects/services did your company hire EIGHTFOUR Digital , and what were your goals?
We wanted to revamp the existing university website that was created in 2016. The information architecture and designs were outdated and couldn't keep pace with new content. Since we didn't have in-house designers, we hired EIGHTFOUR Digital to help design, organise and propose new sections for the Education pages. By doing this, we wanted key information needed by prospective students available on a single page and increase our page views over time.
How did you select this vendor and what were the deciding factors?
We put up a public tender request on our website and shortlisted four companies who responded. After interviewing them, we chose EIGHT FOUR for their appealing designs in their portfolios, backed by strong UX studies and competitive prices. You could sense that they take fun as part of their work and it's rare to see that on the market.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick-off meeting to discuss the scope of the project, timeline and key deliverables. They conducted a UX study with prospective students, polytechnic lecturers and parents. From there, they created high-fidelity mockups and wireframes using the Marvel app. We would use the wireframes to gather stakeholder's comments and iterate together with EIGHTFOUR until all users & stakeholders requirements are aligned. They would provide the finalised wireframes in html files for development.
How many people from the vendor's team worked with you, and what were their positions?
A designer and project manager was our main point of contact. There was also a copywriter working behind the scenes.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching our site, we saw a 28% increase in new users and a 32% increase in page views with the bounce rate reduced. Users love the new design which enables them to find the information they need.
Describe their project management style, including communication tools and timeliness.
When COVID 19 causes nationwide lockdowns, we had weekly meetings via Zoom. If there were anticipated delays, the project manager would notify us ahead of schedule. We also used WhatsApp, Google Docs and email to facilitate our discussions.
What did you find most impressive or unique about this company?
They delivered bold designs without compromising functionality. It marries the users' needs for aesthetics and organized content, nicely with the business goals.
Are there any areas for improvement or something they could have done differently?
We could have been more efficient on the route to launch if we got the developers mid-way in through the iterations, instead of waiting for the finalized design
After launching their new site, the client saw significant increases in new users and page views along with a reduced bounce rate. EIGHTFOUR Digital utilized several messaging platforms in providing weekly updates and feedback. The assigned project manager was quite reliable as well.