Eightfold

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing at Reflections Recovery Center. We’re a substance abuse treatment facility based in Prescott, Arizona.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Eightfold?

Our leadership wanted Eightfold to step in and help us get back on track in terms of our digital presence, as well as educate my team about the various strategies and channels we could utilize in that realm.

SOLUTION

What was the scope of their involvement?

We had a kickoff meeting with Eightfold, where they essentially went through our current website and optimized its loading times. We were pretty abysmal; PageSpeed Insights showed us in the 20s for desktops, and in the single-digit range for mobile. We knew we had a lot of work ahead of us.

First, Eightfold went in and fixed a lot of CSS, image rendering, and other technically-driven issues that are above my head, so that both our page would load quickly and effectively on both desktop and mobile.

From there, they kicked off a keyword research and SEO campaign. They did a ton of research on the different keywords each of our pages really should be ranking for on Google, and optimized those pages. SEO on Google’s terms tends to take a couple of months, so the timeline was about right: it was two or two and a half months before we started seeing an uptick.

Additionally, they’ve created three SEO blog posts per month for us, since we started. They’re also updating old blog posts to convert a little better, by adding some calls to action to improve the high bounce rates we had previously.

Although we haven’t done any paid social media advertising through them, they’re managing all of our organic profiles, including Facebook, Instagram, YouTube, LinkedIn, Twitter. They also take care of all our hosting, domain, and DNS setup. Overall, they’ve been a tremendous help to our entire digital presence.  

 What is the team composition?

We worked with their SEO, a principal, two graphic designers, and one point of contact to handle our blogging and copywriting. The team has been amazing.

 How did you come to work with Eightfold?

We learned of them through word-of-mouth. They’re local to Prescott, so we lined up naturally.

How much have you invested with them?

The cost varies, depending on our projects, but we spend around $6,000 per month.

What is the status of this engagement?

We started working with Eightfold in January 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen upticks across the board. Our traffic, sessions, and SEO have all increased. The bounce rate has gone down, which is great. In terms of conversions, we’ve had more phone calls and form fills, and, as a result of those, more people wanting to come to our facility and not another one. Everything is slowly but surely turning in the right direction, in terms of SEO and organic social media.

I don’t want to give the impression that they built and ran the PPC campaigns because they didn’t, but they were an integral part of that process. In terms of proper tracking analytics, everything’s gone in the right direction, and it’s been a good year so far.

How did Eightfold perform from a project management standpoint?

Our collaboration has been wonderful thus far. We use Airtable to track our progress together while Eightfold uses MeisterTask for project management from their end.

It’s nice that they’re local. I go there once or twice per week, for 1-3 hour sessions. Those trips enhance our communication and are great for reviewing our timeline.  

 What did you find most impressive about them?

Their cultural environment is amazing. We can find people who are going to do a good job, and for the right price, but the personal approach that Eightfold has taken with us—being willing to educate me and get me up to speed—has helped our whole team.

They’re always willing to sit down anytime we need something, and they’re always upfront. It’s a good feeling to work with a company like that. It’s not something we’ve found with other marketing agencies thus far, and we look forward to our future successes together.

Are there any areas they could improve?

No, nothing comes to mind. I hope they continue to grow.

Do you have any advice for future clients of theirs?

In my experience, as long as the potential client has a dedicated point of contact and an open line of communication, they should be fine. I’ve seen it happen in the past, with other partnerships: communication gets lost, things fall behind, and people start pointing fingers.

From an organizational standpoint, the client should make sure they have a contact who either is technologically-inclined or is willing to learn.

BACKGROUND

Please describe your company and position.

I am the CEO of Sequoia Behavioral Health

Describe what your company does in a single sentence.

Provides Inpatient and Outpatient Behavioral Health clinical services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Eightfold to accomplish?

• website and SEO tracking, branding
• Boost admissions and business driven to facilities.
• Strengthen online presence

SOLUTION

How did you find Eightfold?

Friends

Why did you select Eightfold over others?

High ratings

How many teammates from Eightfold were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped drive admissions and create brand awareness for my facility

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes, lots of business driven to my practice

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, on time, efficiently, and great quality of work.

What was your primary form of communication with Eightfold?

In-Person Meeting

What did you find most impressive or unique about this company?

Their attention to detail and quick response time are impressive.

Are there any areas for improvement or something Eightfold could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Safe + Fair is a clean label food company based in Chicago, IL. I am the Head of E-Commerce, so I handle everything from the website to paid ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eightfold?

website upgrades and ongoing development

What were your goals for this project?

increase conversion rates, average order value, and website load times.

SOLUTION

How did you select this vendor?

referral from another agency. had previously used 2 other inferior companies.

Describe the project and the services they provided in detail.

they handle everything from uploading new products, new hero images (design and implementation), free shipping meters, email capture forms, and overall site aesthetics.

What was the team composition?

just myself on our end. I believe henry has a few developers working for him but I'm not sure how many

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

our conversion rates and AOV have increased significantly since using Eightfold.

How was project management arranged and how effective was it?

Project management was clunky at first (our fault) but we began to put processes in place

What did you find most impressive about this company?

I cannot stress enough how hardworking this group is. they respond immediately to all requests and provide realistic time frames for accomplishing the stated deliverables. they also seem to be on the clock 24/7!

Are there any areas for improvement?

Their design capabilities are a tad limited, but we didn't need much overall.