What was the scope of their involvement?
We had a kickoff meeting with Eightfold, where they essentially went through our current website and optimized its loading times. We were pretty abysmal; PageSpeed Insights showed us in the 20s for desktops, and in the single-digit range for mobile. We knew we had a lot of work ahead of us.
First, Eightfold went in and fixed a lot of CSS, image rendering, and other technically-driven issues that are above my head, so that both our page would load quickly and effectively on both desktop and mobile.
From there, they kicked off a keyword research and SEO campaign. They did a ton of research on the different keywords each of our pages really should be ranking for on Google, and optimized those pages. SEO on Google’s terms tends to take a couple of months, so the timeline was about right: it was two or two and a half months before we started seeing an uptick.
Additionally, they’ve created three SEO blog posts per month for us, since we started. They’re also updating old blog posts to convert a little better, by adding some calls to action to improve the high bounce rates we had previously.
Although we haven’t done any paid social media advertising through them, they’re managing all of our organic profiles, including Facebook, Instagram, YouTube, LinkedIn, Twitter. They also take care of all our hosting, domain, and DNS setup. Overall, they’ve been a tremendous help to our entire digital presence.
What is the team composition?
We worked with their SEO, a principal, two graphic designers, and one point of contact to handle our blogging and copywriting. The team has been amazing.
How did you come to work with Eightfold?
We learned of them through word-of-mouth. They’re local to Prescott, so we lined up naturally.
How much have you invested with them?
The cost varies, depending on our projects, but we spend around $6,000 per month.
What is the status of this engagement?
We started working with Eightfold in January 2019, and our work is ongoing.