What evidence can you share that demonstrates the impact of the engagement?
Patients like our website. It has all the information, and it's very easy to navigate, which is what we care about. We refer our patients to it because there is an information section that has information about diagnoses, treatments, etc. Our main goal was to make it functional. We didn't have a functional website before, and this was a step in the right direction.
I looked at Google searches to make sure it doesn't fall off the first page. We optimized SEM wording to make sure that we have higher hits.
How did EIGHT25MEDIA perform from a project management standpoint?
They were good about giving me access to a domain while they were working on it. InVision was where we would work on it together. Initially, I populated the information on my end. This was all clinical information, so I gave them the diagnoses, and what we wanted to be in each section, etc. It's all our original content. It took an effort to put it in, but this is all information that I put together.
Once the content was there, they put it together quickly, and we had a few sessions at the December period to get everything where we wanted it. It was good having Maria as a point person, and Rayhan was the other person that I worked with. We usually had an engineer on the calls when we were discussing it to make sure that everything made sense. It was good communication and good feedback.
We had regular feedback sessions to show the layout and how it would look and share my ideas. Via WebEx meetings, they reviewed what they've worked on. When they were constructing the layout, there was a month where they were just working on it.
What did you find most impressive about them?
They're a hard-working group of people. The small team that worked with me regularly was responsive. I could call them or email them at any point, and they would give me feedback or respond to me quickly, within the day. That's important to me.
Because our contract is for building the website, and not maintaining it, they taught me how to do basic changes to WordPress. It was good that they went through that with me. Even if I have questions now and I want to make changes, they don't charge me for their time. I messed something up on the page one time, and I asked for help. They fixed the problem and didn’t charge me for it, which was very kind of them. This was 6 months after the website was done.
Are there any areas they could improve?
One thing that they could improve upon is to understand that people are not always on the same level. Sometimes, it was hard to relay how I wanted things because their understanding of the process is different. I didn't understand SEM, and I still don't. If they had explained that there were more aspects of the project that we needed to have in the beginning when we were creating the budget, we could have been more inclined to incorporate them. But, it was not bad because they still worked with me on it.