Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
eHouse and I spent a lot of time working on ways to show ROI for the work we’re doing. I know that after our last website launch, we noticed that a lot of our metrics were up, including traffic, time on website, engagement, and conversions, though I can't speak to any specific numbers off the top of my head.
What we used eHouse for and what they really helped us do was put in the platforms and help us set up the building blocks to be able to start tracking figures. For a really long time, we couldn't tell what was successful and what wasn’t. I’d say the biggest success for us was getting those building blocks in place so that we could start reporting on traffic and numbers. All of that really came into place around 2015. When we launched our current site, we had the opportunity to measure what was and was not working.
How did eHouse Studio perform from a project management standpoint?
Our account manager has changed a couple of times over the years. The basic resources and the positions themselves haven't changed. We were a pretty small fish in their pond in terms of work, which was good for us, because we got a little more attention from the strategist and creative minds in the shop as opposed to all of the work being outsourced to another firm or to somebody low on the totem pole. For us, one of the real benefits was being able to work with them on that high-level strategy, and they were really good about bringing new ideas to us to help us meet challenges. For instance, for something as simple as lead generation, I'd call them and say, “We just really dropped off. I don't know what we’re doing wrong or what we could be doing better,” and a couple of days later I would get a lengthy email with ideas on what we could do. Some of the ideas weren’t even digital based. eHouse was really helpful at trying to move the needle on the digital side. They were really holistic in the way they approached problems.
Their project management is really good. They are excellent at using tools to track time, costs, projects, and status. I always felt plugged in. We had weekly status calls, and sometimes twice-weekly status calls. Then when they adopted the Agile agency system, that really helped too, because we were clear on milestones and who was going to be involved and at what point. That made it easier to plan on my side, because it’s like herding cats over here when trying to get people together. We knew that every two weeks we were going to have a meeting. We knew how things were progressing, and I felt comfortable with the progress, because I knew what was coming.
What did you find most impressive about eHouse Studio?
I think eHouse lets the data drive their decisions. There was more than one occasion where we came in and said, “No, we don't like it that way. We want it to be like this,” and they would make us think differently. They’d use data to support their case, and in the end, we would go with what they did, and it was always the right decision. eHouse’s strategy of being deeply rooted in data and letting it drive the decisions helped organize the chaos of what we do every day. It helped move our company forward instead of just making things pretty. They made a website that is functional, and they brought new ideas to the table that were based in strategy and data. Also, I know that eHouse was super busy with a lot of other clients and projects in the hopper, and we were very small fish in their pond compared to some of the other clients they had, but I always felt like we got our fair share of attention and time.
Are there any areas eHouse Studio could improve?
I can't think of any ways eHouse could improve, and I can’t say anything negative about them.