Creative media solutions and marketing.
You’ve worked hard to get your business where it is today. It’s a competitive marketplace and this is no time to be shy. Your brand needs to be scrutinized, groomed and elevated so it cuts through a cluttered world of wannabes. EGO is a social engineering and digital marketing agency that can help you do just that.
Birmingham Country Club, Delaire Country Club, Sharon Dorram Color at Sally Hershberger, Ducati Detroit, PRM Custom Builders, Universal Cutting Tools, MiStar Communications
Ultimately, MiStar wanted to drive more qualified search traffic and increase conversions for their remote platform. To do this, EGO devised a strategy that included search engine optimization efforts, paid-per-click advertising and ongoing improvement efforts. EGO developed a remote support system that allows MiStar’s customers to access with their name and a meeting ID; EGO made this front and center on the website to showcase the MiStar support system. EGO also developed an app that allows managed access without a peer on the other end. This has allowed MiStar to not only grow, but to cut fleet costs. Their new identity is across all of their trucks and literature to let remind clients help is only a click away. Their website averages 800 visits per month and has saved hundreds of thousands in their fleet budget.
By updating the look and feel of the website and equipping it with optimized content, EGO hoped to increase UCT’s search engine rankings. Both our team and the team at Universal Cutting Tool also felt that we could improve the user experience by offering more capabilities, such as previous order invoices and online applications. EGO custom developed a unique system that allows customers to create and manage their account online. We added a monthly special sales catalog and the ability to showcase their products without their sales team being too involved. Their site currently gets over 500 unique visitors a month from organic traffic. Since launching they have sold over 40k items online.
We took a software-first approach and add Event, Dining, and recently pool reservation with a waitlist and lottery system. We are adding text messaging event/reservation confirmation this winter. The membership directory acts more like Facebook where members can add friends, post updates, and share images. We added a more user-friendly design with member settings that allow hiding of unnecessary categories, and a custom email marketing program that allowed specific groups, reservations, times, events, and committees to be addressed personally. EGO was the full-service digital marketing service provider that could step in and assume control of everything from the mundane to essential website responsibilities such as maintenance, updates, tracking, UX/UI, and lead generation.
"When we need them, they answer immediately."
EGO helped a country club develop a website from scratch. They modernized the client's web presence based on member feedback and now maintain the website and handle IT management.
"When we need them, they answer immediately."
Nov 19, 2020
Feedback from the client's members has made it clear that EGO built an intuitive, user-friendly website. In addition, the firm has remained responsive, prioritized customer service, and kept timelines transparent throughout the partnership.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the membership and communications director at a private country club.
What challenge were you trying to address with EGO?
They built an entirely new website for us because we had a pretty old existing site.
What was the scope of their involvement?
Their team worked with our committee members to build a new WordPress site from the ground up. They created everything based on specifications from our membership base.
Now, the website is up and running. We’re in a maintenance phase with them. If anything on the site needs to be updated, they’ll take care of it for us. They also handle all of our IT as it relates to emails communications with our membership.
What is the team composition?
I have one main point of contact, who is a developer. We work directly with him, although there is definitely a team behind him as well.
How did you come to work with EGO?
We found them through a word-of-mouth membership referral. After meeting with them, their product seemed like exactly what we were working for. They also appeared easy to work with, which was important for us. The customer service and product seemed like a good match for us.
How much have you invested with them?
This year alone, we’ve spent about $100,000 on the project. That’s more than the cost of our average annual spend with them because they had to build scheduling tools into the site to accommodate pandemic restrictions.
What is the status of this engagement?
We’ve been working with them since around November 2016.
What evidence can you share that demonstrates the impact of the engagement?
Whenever I’m onboarding new members of the club, I’m told that the site is super intuitive. Members don’t necessarily need tutorials on the site because it just makes sense to them. The end website is great, easy to follow, and in-line with what other clubs have.
How did EGO perform from a project management standpoint?
When I call, they always answer the phone no matter what. They sometimes respond to emails within minutes. The customer service is great. They’re a smaller company, so they’re very transparent about timelines at every step of the project.
What did you find most impressive about them?
The level of service they provide is far above what I’d expect from a partner company. When we need them, they answer immediately. That’s pretty important to us, especially if we’re experiencing a website issue or crash. They’re very responsive.
Are there any areas they could improve?
We haven’t run into any issues.
Do you have any advice for potential customers?
Be open about your needs and target audience. It may be helpful to get some of your clients in the room with their team so they can communicate their expectations. Their team will be willing to do whatever you need from them.