What was the scope of their involvement?
We initially contacted them for website development. We had been using the WordPress format, which wasn’t an effective platform for high-volume online retailers. Efinity brought new protocols and a system that protected us from hacking and improved our confidentiality. Their team also provided SEO and other strategies for developing our marketing protocol. We had been using tired forms of advertising (e.g. print media, TV, radio, and some online channels) that were ineffective. Our push towards SEO made all the difference in terms of how the company was evolving.
When we needed to develop a mobile solution, we elected to use Efinity again. They built a bulletproof app and maintained ongoing testing for it. We’ve had little trouble with the app across multiple platforms—Android, iOS, Kindle, and Blackberry. We’ve been able to implement fairly substantial updates through their skills.
We went to Efinity asking for an e-commerce website, which was developed promptly. We also wanted to implement Google Gadgets. But, these items seem to be vulnerable to hackers, so we wanted to have independent protocols that offered better protection. Our e-commerce page is functional, both in terms of frontend and backend. It interfaces with banking and PayPal features seamlessly, and it’s also integrated into our shipping protocol. We have many functionalities taking place between the website our online sales. Efinity has substantial cloud capabilities, so we have been able to house our infrastructure on their discrete servers.
We’ve worked directly with the president of Efinity, Mark, who was in charge of the app development; Vaughan, their marketing director; and Richard on the SEO and VSM CMS side. The new system is effective and has allowed us to develop a full-bodied online retail experience that meets our expectations. We can fine-tune and direct the platform they created, which has led to explosive growth.
How did you come to work with Efinity Tech?
We’d worked with other groups in the past, but all of them proved to be disastrous. They never kept their promises, so our bills were increasing while we waited for a product. Our website languished since we couldn’t do what we needed. I never had a good experience with outsourcing until we met Efinity Tech. They’ve been a fantastic answer to our problem.
A friend of mine was bragging about Efinity and described them as the best choice he’d ever made. I used to have a home in Monroe, Washington and heard they were based in that area. We met with Vaughan, who represented the company well, so we hired them.
How much have you invested with Efinity Tech?
We’ve spent a substantial amount of money developing the app, but we looked at quotes from other parts of the world that were competitive with Efinity’s offer. Efinity is the only provider that offered to support their work on an ongoing basis. Even now, we are embarking on a fourth or fifth upgrade for the app, which will be quite substantial. We’re adding a night mode, greater copy capabilities, and new redundancies.
What is the status of this engagement?
We started working with Efinity Tech in August 2014. Since the first version, we’ve continued to develop the site.