Efficy

Please describe your company and your position there.

andcards is a technology company that makes apps for coworking spaces. Shared office space tenants use their coworking software to get the most out of their workspace. I'm a co-founder of andcards.

For what projects/services did your company hire Efficy?

Efficy did visual communication and brand positioning.

How did you select this vendor and what were the deciding factors?

Our partners recommended that Efficy do good UI/UX, so I can prove this and recommend them to others.

Describe the project in detail and walk through the stages of the project.

We contacted Efficy as soon as we started implementing our marketing strategy. Our goal was to set ourselves apart from competitors and get clear visual communication and brand positioning. We wanted to get rid of the "startup company" label, which often comes with white and generic vector illustrations, overused by major companies in this industry.

The main stages were:

• Research & analysis - researched our target audience, the company's stakeholder’s insights, and developed a detailed image of the buyer persona.
• Defining tone of voice - built a communication strategy.
• Creating visual identity and brand elements.
• Researched and defined the basis of the brand identity – the color gamut. All graphic elements were made to resonate with the brand values to strike the right chord with the target audience.
• Website design.
• Marketing materials design.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of strategists and a designer.

Can you share any outcomes from the project that demonstrate progress or success?

The Figma mockups we clear and well structured, it was easy to implement the overall structure and reuse the design elements for implementing other pages. We constantly hear positive feedback from leads on demo calls.

How effective was the workflow between your team and theirs?

At first, everything seemed very complicated, but when we started working, the Effici team did everything possible to simplify the process and make it as pleasant as possible for us.

What did you find most impressive or unique about this company?

They demonstrated simple communication and an excellent understanding of the workflow.

Are there any areas for improvement or something they could have done differently?

They fully satisfied our requirements!

Introduce your business and what you do there.

I’m the CEO of Impressit, a digital agency helping companies develop consulting software products for lead generation or business automation, for example.

What challenge were you trying to address with Efficy?

While we were building our own product, we realized that we needed help with the UI/UX design of one of its key components.

What was the scope of their involvement?

We hired Efficy to help us design the UI/UX of the feedback collection feature of our product, which was crucial for the success of our project. Their work included helping us define the user personas, and they created their designs on Figma. Additionally, they helped me with the overall design strategy and branding for this product.

What is the team composition?

We worked with two people from Efficy: an account manager and a UI/UX designer.

How did you come to work with Efficy?

We already knew about Efficy from friends and colleagues who had worked with them. When our needs arose, we communicated with them directly.

How much have you invested with them?

We spent between $5,000–$10,000.

What is the status of this engagement?

We worked together from November–December 2021.

What evidence can you share that demonstrates the impact of the engagement? 

The outcome of this project was up to our standards. We were very happy with the UI/UX design and the overall look and feel of our product. Throughout the project, Efficy was very proactive at coming up with various ideas and suggestions outside of the original scope, which was great; we didn’t expect it.

How did Efficy perform from a project management standpoint?

Efficy’s project management was great. They delivered their work on time, meeting the expectations they set. We communicated via Slack, which was very efficient given that the scope was relatively small.

What did you find most impressive about them?

Efficy’s willingness to go the extra mile and come up with other ideas for things outside of their scope was impressive. Their approach really made the difference.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Trust them and give them space to do their work.

Please describe your company and your position there.

I am the owner of the "Mosaica" NFT gallery which merges physical and digital art. Our marketplace contains works of artists from all over the world.

For what projects/services did your company hire Efficy?

MOSAICA is a new NFT marketplace baced on Phantom blockchain

How did you select this vendor?

We heard about Efficy from one of our partners, so we decided to start our collaboration without any doubts. Now we recommend this studio to our colleagues and partners.

Describe the project in detail and walk through the stages of the project.

We came to Efficy with our idea and they helped us think through all the details, did the research and created a solution that fit all of our needs almost from scratch. In the process of our work we passed the following stages: - Marketing and Audience Research - Naming and Brand Identity creation - Creating the website structure - Working on Prototypes - Finished Product design - Preparing for partnership with government and local galleries

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the team of the graphic and UI/UX designer

Can you share any outcomes from the project that demonstrate progress or success?

We can say that in the result of our cooperation we grew up as a company and defined our style and mood. The other important thing is the great impact of simple and clean website which brought us a lot of new customers from all around the world.

How effective was the workflow between your team and theirs?

The work process was very structured and smooth.

What did you find most impressive or unique about this company?

What impressed us the most was the individual approach to our project and the strong attention to all the important details.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied with our cooperation

Please describe your company and your position there.

I am a Product Manager/Head of the Development department who takes care of CopeCart fintech service which helps people to sell fast online.

For what projects/services did your company hire Efficy?

Efficy did full UI/UX for our mobile app and helped us to design new and redesign some of old biggest features.

How did you select this vendor?

Our partners recommended that Efficy do good UI/UX, so I can prove this and recommend them to others.

Describe the project in detail and walk through the stages of the project.

Mobile app for fintech solution - to track sales on dashboard statics with more than 50 KPIs' and thousands of numbers in tabs. Web - dashboard with statistics, marketplace, checkouts. The flow was the next: We were working through Jira.

1. We provides to the designer our requests and logic
2. They gave us design solutions in mockups

How many resources from the vendor's team worked with you, and what were their positions?

My team works with their manager to staff more designers if needed and then we were working with their UI/UX designers directly.

Can you share any outcomes from the project that demonstrate progress or success?

Our service is using more than 5000 people every day, more than 60% of the design was done by Efficy and our customers like it. So I fully recommend Efficy. Very good knowledge in UX for the design of tabs and KPIs'.

How effective was the workflow between your team and theirs?

Everything was very smoothly and easy, no concerns

What did you find most impressive or unique about this company?

Very adaptive managers, fast response. UI/UX on a perfect level. Lower than market price= good quality

Are there any areas for improvement or something they could have done differently?

They fully satisfied our requirements!

Introduce your business and what you do there.

Chocolette Confectionary is a producer of low-calorie chocolate.

What challenge were you trying to address with Gram?

We needed help with our packaging and other designs.

What was the scope of their involvement?

They’ve produced designs for our new products, done redesigns for new markets—including work on 3D packaging—and worked on marketing material like booklets, leaflets, and displays. We use them for all our design work, and the latest project was a design for a new chocolate bar.

What is the team composition?

I’ve worked with Oleksand (Creative Director, Gram) and with my client manager. I also know a couple of the designers from their team.

How did you come to work with Gram?

I’d worked with them at my previous company, in Ukraine. They did great work for them, creating designs for crackers and other products, so when I came to my current company, I invited them to work with us.

How much have you invested with them?

We spend €30,000 (approximately $34,200 USD) per year.

What is the status of this engagement?

We started working with them in January 2018, and the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The collaboration’s been excellent, and we’re still working on new projects. Their work is usually very creative, and they’re able to understand what I want to see as the final result. They deliver and it’s sometimes even better than my expectations.

How did Gram perform from a project management standpoint?

We use Skype regularly and they reply to me very quickly. I always know when they’ll deliver the work. Our deadlines can be difficult sometimes, given that we enter new markets and there’s a lot of technical work associated with that, such as packaging in other languages. Gram usually delivers very fast, and they always do their best.

What did you find most impressive about them?

I like their 3D work, the quality of their work, and their creativity.

Are there any areas they could improve?

They do their best—I can’t think of any improvements.

Do you have any advice for future clients of theirs?

No.

Please describe your company and your position there.

I was a CEO of a Smart Logistics company headquartered in Tallinn, Estonia

For what projects/services did your company hire Efficy?

We were developing a Software Product for very conservative global market. So we needed clear and distinct brand identity for all our external communication. From another hand we needed super simple and intuitive user interface for our apps. Mainly because our users were mostly 45+, sometimes 60+.

How did you select this vendor?

This was direct referral from a friend who worked with them before.

Describe the project in detail and walk through the stages of the project.

First they gathered a lot of information about what perception do we want to cause on people. Following that they developed 2-3 alternatives of how our branding (logo, landing, printable materials, business cards, emails, ppt presentations, ...) could look like and what message it can communicate. We selected one. Following that they finalized brand book and delivered it to us with a number of various templates.

Next stage was the UI/UX design of the platform under development. It was an iterative process as it involved several iterations with user feedback. The platform had two main modules: web application for freight forwarders and android application for drivers. Main challenge was to make drivers' app simple as a lot of drivers were not using smartphones before that.

How many resources from the vendor's team worked with you, and what were their positions?

One UX designer was completely integrated into our development process and two more designers joined during peak times but not full-time.

Can you share any outcomes from the project that demonstrate progress or success?

Everything UI related was done by them. Everything from the logo and brand book to every single page in our web or mobile app. The biggest success of the UX designer I think was drivers app. As after several iterations it became very simple and intuitive. And we almost had no issues with onboarding drivers. And some of them never used smart phone before.

How effective was the workflow between your team and theirs?

It was very smooth. They were good drivers. Which was important as we were very busy at that time. later on we even integrated UX designer into our daily routine, so he became a part of our team.

What did you find most impressive or unique about this company?

Our project went smoothly and we don't have to say something twice.

Are there any areas for improvement or something they could have done differently?

Probably yes, but who am I to judge :)