What evidence can you share that demonstrates the impact of the engagement?
Our partnership with EDUCO has manifested in a huge transformation for our business. After we launched the new site, leads increased by 20% right away. This spike in numbers has been leveling off slightly but was very noticeable during the first month. The more leads that come through the funnel, the better we can grow our business. After users demonstrate an interest in booking an appointment, they help us follow through to solidify a final commitment. We used to receive 1–2 online monthly appointment requests. By comparison, the new platform they built garners 8–9 bookings each day.
EDUCO revamped our site to be warmer, friendlier, and more visually appealing. They improved the UX to make it easier for clients to contact us. Restructuring the site with swift, easy navigation helps them find exactly what they’re looking for. Expanding the functionality made it a better all-around experience for our users. Anecdotally, people have loved the new site’s design.
How did EDUCO perform from a project management standpoint?
I’d give EDUCO an A or A- from this perspective. They kept thorough documentation, which proved useful. I worked closely with their project manager, who was outstanding. There was no question I couldn’t ask him. He was endlessly patient, even though at times I must have emailed him 20–30 times per day. We mostly used email along with a few phone calls for urgent matters.
They’re great at keeping everyone on the same page. This was a breath of fresh air compared to negative experiences with past vendors that cost millions of dollars.
What did you find most impressive about them?
EDUCO works adeptly with Drupal, which is a flexible and easy-to-use platform from our client perspective. I appreciate that they invest in furthering their own education. Recently, the whole team spent a week at the Drupal conference. They make the important effort of staying updated with emerging technology. This endeavor helps them fully understand a platform’s capabilities.
They’re an exceptionally nice group of people that are fun to work with. At some major firms I’ve engaged with, this wasn’t necessarily the case. EDUCO is a pleasant, collaborative, and thoughtful team that’s never made our projects feel like work.
Are there any areas they could improve?
Since we had so much content to develop, I wish I’d involved our in-house expert sooner than 3-4 months into the project. I didn’t get a sense that EDUCO had this type of resource internally, but I may be wrong about that.
Do you have any advice for future clients of theirs?
EDUCO is a great group, but they are small and lean. If you need to build large sites with lots of in-depth content, consider adding additional talent into the mix. I have nothing negative to say about them; it all depends on your specific project’s needs.