Demystifying the Web

eCuras is a full-service digital agency whose primary goal is to deliver an online experience that will engage, inform, and grow our clients' customer base and web presence. Founded in 2012, eCuras has been able to pivot and grow within the landscape of the digital marketing industry and create a multitude of solutions that caters to the needs of any company no matter the size or scope of their request.

Our services include an array of options in the areas of web design, strategic marketing, and social media engagement. Individually each service exceeds industry standards but when used in conjunction together our suite of services create a digital experience that will effortlessly walk your leads through the sales funnel of your choice.

Our team's goal is to expound upon the vision you have for your website and to create a customized user experience specific to your business and your brand. We will work with you step by step through all phases of strategy, design and development, deployment, and implementation, creating a level of transparency that is nonexistent in most digital agencies.

eCuras is equipped to promote your website through Search Engine Optimization (SEO), and a host of direct lead generation tactics. Through utilizing social media marketing campaigns and a dedicated Outbound SDR Team we have the capability of producing quality leads for your company.  We believe it’s our purpose not just to create your online hub, but also drive your next client to your website in the most effective way possible.

If you’re ready to take your business to the next level and see real increases in your client-base, contact eCuras today for a free consultation and we’ll go over the strategies you need to be the most successful you can be!

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2012
Show all +
New York, NY
headquarters
  • New York, NY
    United States

Portfolio

Forbes Brand Voice

https://ecuras.com/work/forbes/brandvoice/


https://www.forbes.com/brandvoice/



ForbesBrandVoice:

Forbes Brand Voice is a content marketing platform

that allows brands to tell their stories and share their content directly across the Forbes network by providing creators with the same publishing platform used by Forbes editorial staff and contributors.


A Relevant Tool for Creators With a Purpose

By granting easy to navigate access to the tools content creators need, BrandVoice allows creators to grab the opportunity to publish and promote their own business and content in the same streams as Forbes editorial content.  


How Your Audience Will See Your Content

By using our BrandVoice Test Drive, our live brand generator, creators can preview their content as it would appear in the stream on Forbes.com.   Just add your credentials, upload your link, send your pdf, logo, and go!


The Recipe You Need to Thrive on a Global Platform

With ongoing support and connection to other content creators, along with real-time, relevant analytics, BrandVoice offers unprecedented interaction to publishing with Forbes.com in ways relevant and meaningful to your brand.


Our Work Doesn’t Just Speak For Itself

Providing a custom framework and intuitive UI to optimize BrandVoice’s award-winning mission to bring innovators and content creators into alignment with Forbes.com, BrandVoice’s design has lended credibility to the companies who participate.   


The Tools You Need to Pay it Forward

 Through a powerful and comprehensive set of strategies, we have given BrandVoice the necessary tools to market themselves effectively to their intended users. They can now  offer creators the best chance to harness the latest market trends, while allowing them to adapt that information into marketable insights.  


Don’t Take Our Word For It

In the Grad of Life Study, whose initiative to encourage hiring managers to look beyond the resume has captured international attention.  We adapted the Grad of Life Study’s content to BrandVoice, provided platform integration to operate across mobile and web browsers.



Forbes Media

news and information about the latest business, investing, technology, entrepreneurship, leadership, and lifestyle, Forbes Media is a leading global media, branding, and technology company.


Call of the Future

Utilizing Forbes Media mission to be a leader in the promotion of innovation across a broad range of platforms and industries, our project responsibilities included:


What We Give

 Our work with Forbes Media has helped them develop a reputation as an online center for business, investment, technology, entrepreneurship, and leadership. 


In Hand with the Groundbreakers of Today

As the online home for Forbes global media, branding, and technology presence, Forbes Media works to increase the presence of Forbes content online.With our focused efforts on developing a clean interface as well as tailored marketing strategies, Forbes Media collaborates smoothly with a wide range of systems, organizations, and businesses through a standard, uniform interface.



LipSmart

https://ecuras.com/work/lipsmart/


https://lipsmart.com/



Long-Term Lip Solution

Lipsmart is the premier solution for chronic or everyday dry lips. It provides long-term healing

of the lips where other products simply mask the symptoms, giving temporary relief but nothing long-lasting. Lipsmart has built a name for itself in the health and beauty industry, which is no easy feat, so we wanted their website to reflect the ingenuity of their products.

 

Modernity Meets Minimalism

The site has a clean, modern feel to it. The animations are light and minimalistic, but add a sense of fluidity when browsing pages. A neutral-tone color palette set within a framework of straight lines and similar rectangles give the content on the site room to breathe. The open feel complements the subject matter: beauty and health products should make you feel lighter and brighter just like the Lipsmart website does.  

 

A Site That Sells

eCuras integrated a full online store using WooCommerce to provide a simple and streamlined way for customers to purchase products. Everything on the site is tailored to increase sales. The CTAs are designed to teach the visitor the essential information and then invite them to buy. This structure is evident throughout the site and is a proven way eCuras gets our clients the sales they’re looking for.

 

Built to Last

Lipsmart now has a basis where they can operate for the future. We’ve provided an online home for their brand where their audience can learn about their products and place orders all with a few clicks. Websites should not only jumpstart a business but be long-term tools for growth and conversion. eCuras builds sites that do both.



Forbes Live

https://ecuras.com/work/forbes/live/


https://www.forbes.com/forbes-live/



Forbes Live: 

Forbes Live offers brands an interactive and

multi-dimensional platform, Forbes Live connects brands with the most innovative minds and influential audiences of today.  From Warren Buffet to Malala Yousafzai, to the latest inventors in technology or innovators in health and medicine, the world’s leading entrepreneurs offer their stories, insights, and discussions on the Forbes stage.


Where Answers Find the Questions

At Forbes Live you can find most of the developing projects at Forbes and its associated sites.  Taking today’s critical issues and bringing together tomorrow’s solution makers, Forbes Live is where creators and problem solvers connect.


Cutting Edge Design and Marketing for the Next Great Story

Our developers worked closely on this site to make sure it matched the vision of what Forbes Brand Marketing team wanted. Every detail was thought-over, tested, revised, and then executed. From front-end aspects like design and user experience of the site to more back-end technicals like taxonomy, every aspect of Forbes Live was developed to match their vision while maintaining the goal to achieve their mission.  Through Marketo strategies like email and mobile marketing, all targeted for their business-minded and tech-savvy audience, Forbes Live is now versatile enough to adapt to the latest trends in the industry.


Constantly Evolving to Meet Each Unique Challenge

With our Server Integration and Maintenance, Forbes Live is optimized across platforms and operating systems, making access to the world’s most influential leaders, policy-makers, entrepreneurs, and artists easier than ever.


Focus Where You Want to Focus, Succeed Where You Want to Succeed

Our work with Forbes Live was constructing the site’s back-end functionality, designing front-end features to increase usability, developing specific marketing strategies and much more. We also created bullet points for the Forbes Live CIO Summit 2018 web page, presenting the gathering of CIOs of major companies, venture capitalists, and select technology company CEO’s in a streamlined, fluid way to highlight the Summit’s goal to lead earnest discussions on the evolving technology ecosystem presented on Forbes Live.




VAN ROBOTICS - ABii

https://ecuras.com/work/abii/


https://abiis-world.com



Education for the Modern-Age

ABii is the future of education: a fully robotic teaching assistant that aids students in learning key concepts required for success in their lives. The creators of ABii are on

the cutting-edge of robotics and artificial intelligence, utilizing both to create an interactive learning experience for K-5 students.

 

Design that Matches the Product

In designing ABii’s website, we wanted a look and feel that matched the tone of the product. It was vital that we touched on the themes of education, robotics, and student-centric learning. Consequently, our design features background graphics relating to elementary education, numerous pictures of the robot itself, and photos of students using ABii.

 

A Source for Conversion

eCuras developed ABii’s site to be a source of measurable conversion. The concept of using AI to aid in student learning is still catching fire, so we wanted a space that could capture the full scope of what ABii offers to students, educators and parents. The site is search-engine optimized (SEO) to capture a wide audience related to K-5 education and artificial intelligence. Add SEO to an integrated set of powerful links, and the site is well-placed to capture large swaths of its audience.

 

E-Commerce Excellence

All this increased traffic to ABii’s website would be useless without an effective way to convert those clicks into sales. Using Wordpress as the structural base for the site, we fully integrated an ecommerce store with WooCommerce to make it fast and easy to purchase ABii right from the site. All the techniques used in design elements and site optimization are all pathways to tighten the funnel from visitors to sales.



DBI Landscaping Group

https://ecuras.com/work/dbi/


https://dbilandscapegroup.com



DBI Landscaping Group:


The DBI Legacy

Domenick Bulfamante & Sons Inc. is a staple of Westchester and Fairfield

counties in the northeastern states. They’ve operated a reputable landscaping company since 1970 and bring decades of passion and experience to their community. For DBI Landscape Group, we knew we had to show the love and respect they’ve earned among locals on every page of the site.

 

Professionalism in Every Stroke

eCuras designed the website with a smooth and streamlined approach in mind. The large photographs accompanied by content descriptions and background graphics give the site a professional yet approachable feel. For a company as well-established as DBI, every design element contributes to the high caliber work they offer for people’s homes.

 

User-Tailored Development

Clean, sweeping animations and a responsive layout make DBI’s site a pleasure to browse. For a customer-base largely focused on aesthetic appeal, we developed the website to breathe with fluidity and visually enticing pages. Developing our clients’ sites from the ground-up enables us to provide a truly enjoyable user-experience with every project; and when a website is a treat to browse, conversion rates naturally increase.

 

Stand Out from the Crowd

No matter the project or business, eCuras wants each client to stand out from the crowd. Our approach to design and development is one that illuminates the personal brand of the client and that’s exactly what we’ve done for DBI Landscaping. Their site is a home where they can display their work and attract future clients, and that’s possible because every element was meticulously created and implemented by our expert team.


Forbes CMO Practice

https://ecuras.com/work/forbes/cmo/


https://www.forbes.com/cmo-practice/



Forbes CMO Practice: 

Forbes CMO Practice provides an

independent, objective forum for marketing executives to create transformations in their organizations, such as adapting to changing customer, technology, and social landscapes, through a collaborative approach that offers executives tools from insight to implementation.


A New Space for a New Digital Media 

Forbes CMO Practice is the web page for the promotion of Forbes Magazine online, a network of performance-oriented CMOs.


Leaders on the Leading Edge Need Precision

True to the point and built with precision, Forbes CMO Practice’s Functionality is designed with Forbes increasing opportunities in new digital media in mind, uniting CEOs, CFOs, other business units, and boards to adapt to a changing customer, technology, and competitive landscape.


Made to Last in a Changing Online Landscape

Our intentional integration with CMS systems like Wordpress allow us to help sites like Forbes CMO develop a cutting-edge experience for their users, and easily update and maintain that site as well. Forbes CMO Practice is able to operate within today’s diverse range of systems, organizations, and businesses on a standard, uniform interface.



Forbes Insights

https://ecuras.com/work/forbes/insights/


https://www.forbes.com/forbes-insights/



ForbesInsights:

Forbes Insights is a platform that provides

long-term, strategic solutions for creators and their goals.  By developing cohesive research methods and content plans, and utilizing a diverse range of platforms, Forbes Insights hits the target of your initiatives.


Home for the Ideas of Today and Tomorrow

Forbes Insights’s mission is to be a prime source for the latest business and technological innovations around the world. 


Need a Refined Touch

Our new tools have enabled the functionality of revealing content in a seamless but streamlined presentation.  Unique features of Forbes Insights include pop-ups in the site scroll and e-mail sign-up requirement to continue reading, incentivizing audiences to join.


For a Constantly Updating World

With our Server Integration and Maintenance, Forbes Live is optimized to create a uniform, streamlined experience across all outlets and platforms.


Finding Your Audience As They Want to Be Found

Our marketing strategies are fully compatible with Marketo’s packages for engagement. This allows a smooth transition for Marketo to take on the upkeep side of marketing once our initial strategies have been used.  Forbes Insights now keeps track of the latest marketing trends and forms to integrate the relevant marketing information onto its associated sites to deliver the best content it can provide.


What We Help Make Happen

As a hub for the leading thoughts, advice, and wisdom of business leaders and innovators around the world, Forbes Insights is unrivalled and refinely created source for the latest, breaking business and cultural news.



https://ecuras.com/work/pureseal/



PureSeal improves the quality and safety of life’s most basic need: water. The company’s eco-friendly water conditioner prevents dangerous lead leaching, protecting the water supply from potentially harmful contaminants. It’s an especially crucial solution to an ongoing problem with

the water supply in older homes and building pipe systems. PureSeal prides itself on providing a virtually failproof, premium long-term solution to an issue that affects public health and safety at every level.




Midgard Education Publishing

https://ecuras.com/work/midgard/


https://midgardeducation.com


Facing the Reading Crisis

Midgard Publishing is tackling America’s reading crisis head-on with a cast of creative, story-centered history textbooks. They see the problem of decreased reading rates among

children and young-adults as a failure of our education system and not the kids themselves. Textbooks such as American Hero recount the integral parts of American history by using storytelling as the driving force.

 

Inspiring Design

We reflected this creative and engaging form of teaching in every part of their website. The initial sweeping animation, including the Midgard logo and other graphics were all designed and implemented by eCuras. They mirror the exciting nature of the site’s content and products but keep a clear focus on Midgard’s mission to educate through stories.

 

WooCommerce Ready

Of course, the purpose of all these design elements and graphical techniques is to lead to higher sales for Midgard. To close the gap between visitor and converted sale, we integrated a full store using WooCommerce into the Midgard framework. This makes it ridiculously easy to purchase their textbooks, and we even included preview functionality for several of the books. In particular, we included a sample price banner for American Hero that anyone can see right from the “Shop” page.

 

Built for the Brand

We built Midgard’s website with its particular brand-identity in mind. The dragon-Midgard logo is present on every page and there are numerous backdrops resembling old-time maps as well as relevant graphics interspersed throughout the site. With every site eCuras creates, the focus is always to make the brand abundantly clear and then to increase sales through strong brand-identity. Midgard’s site is simply another example of how eCuras curates the web for each client we serve.



PureSeal

https://ecuras.com/work/pureseal/




PureSeal’s Mission

PureSeal improves the quality and safety of life’s most basic need: water. The company’s eco-friendly water conditioner prevents dangerous lead leaching, protecting the water supply from potentially harmful contaminants. It’s an

especially crucial solution to an ongoing problem with the water supply in older homes and building pipe systems. PureSeal prides itself on providing a virtually fail-proof, premium long-term solution to an issue that affects public health and safety at every level.


Personalized Brand Messaging

To ensure the greatest impact on potential consumers, we paired our original animation with optimized content. We hired a professional voiceover artist to deliver PureSeal’s message and paired the voiceover with a soundtrack.


We work with every brand personally to ensure that their message is being delivered in exactly the voice they desire. We also keep an open line of communication with our clients so that we understand their target audience from the inside out. This allows us to provide a turnkey solution to brands’ advertising needs, taking care of every part of the process from beginning to end.



Educating Consumers

PureSeal’s goal is to convey a highly technical concept to potential end-users with accuracy, clarity, and urgency. Our original animations help consumers grasp and visualize a complex idea efficiently and easily.


Meanwhile, the corresponding optimized content, delivered by professional voice talent, educates users about PureSeal’s vital importance with precision and warmth. The audience is left with a deeper understanding of the product and its potential significance, without feeling like the topic was overly dry or technical.


We love to work with clients who are passionate about their products and services and their importance in the marketplace. As with PureSeal, we work with every client to ensure that audiences and potential consumers find your brand just as exciting as you do.



Frame-By-Frame Animation

We created a custom animated video for PureSeal from scratch, building it frame-by-frame for a completely ground-up approach to brand messaging. Our team developed, drafted, and drew every visual in the original video, in addition to editing the final product for concision and optimal impact. The sleek, streamlined, and colorful visuals help audiences from every background, technical or not, understand not only PureSeal’s function but its groundbreaking importance.


While not every brand requires content creation from the ground up, clients often like to know that that’s a possibility for future projects. We work with every client on a scalable basis, whether they’d like full-scale content creation or greater autonomy, with us polishing up the details to better target their audiences.

AdMarketplace

https://ecuras.com/work/admarketplace/


https://www.admarketplace.com



AdMarketplace’s Game-Changing Innovation

AdMarketplace, named one of New York’s fastest-growing companies by Crain’s, is a

forward-thinking, future-oriented firm. The company’s tech-savvy approach offers performance traffic to top publishers, content marketers, and agencies. Conducive, adMarketplace’s proprietary publisher integration, drives revenue in native search with a Paid Suggest feature that directs users directly to top reliable advertisers.



Brand Messaging That Works

We worked with adMarketplace to make sure that both our video production and original written content matched their brand voice and personality. This client, for example, stays ahead of technology trends and prides itself on providing simple, sleek solutions to complex, unwieldy tech problems. We knew that AdMarketplace’s Conducive paid search offers an intuitive user experience and streamlined design, both of which we showcased with our animation and content.


We get to know all of our clients’ missions on a deeper level. This level of communication and commitment allows us to integrate the unique aspects of their brand, platform, and voice into every aspect of our custom advertising campaigns.


Our Process

The best way for your potential customers to understand the “wow” factor of your brand’s impact is to see it in real-time. In adMarketplace’s Conducive Paid Suggest feature, customers can find exactly what they need in organic search results that pop up as they type. To show what a game-changer this is for users and publishers alike, we begin our video animation by contrasting an overwhelming, length legacy search results page with what’s possible with adMarketplace. The animation is paired with content that fleshes out that initial “wow” factor, adding details about Conducive that drive it home as a groundbreaking solution to a common problem.


Scalable Content Creation

We work with all of our clients at the level they need, offering everything from ground-up content development and creation to creative collaborations and partnerships that give brands more autonomy and control. In this case, we created relevant content based on adMarketplace’s mission to find the “shortest possible distance between a person and the thing they want” with native search innovations.

Our work for adMarketplace showcases how even animation templates can be customized to look original. No matter your budget or desired level of collaboration, we have the tools to optimize your brand message and present it in the best way possible.

Phoenix Audio Technologies

Do

Phoenix Audio Technologies specializes in Voice Over IP, video and web conferencing and distance learning techniques. They’ve been an established name in the audio/visual community for over a decade and boast a wide catalog of products. Their products and services allow people to communicate easily with simple plug-and-play devices.


Support Redesigned 

Phoenix Audio was a unique project for us, in that they already had an operating website, but were lacking an effective support section and an intuitive route for clients to reach that section. We helped Phoenix establish a responsive support system with integrated tickets for customer assistance. This allows customers to easily outline the assistance they need and it helps Phoenix view and respond to the requests in an effective manner.


Streamlined Process

The support system designed for Phoenix was made with ease of use and accessibility in mind. It actually links to separate site, but the transition is so seamless, it looks as if you haven’t even left Phoenix’s site. By keeping the header and footer consistent with Phoenix’s site, we successfully combined two sites into a cohesive process for the user. This makes the customer service experience better for Phoenix and their users, streamlining the pathway from questions to answers. This is evident in every part of the support section.


Changed Interactions

This simplistic approach, with a focus on action, presents a UX that leads to faster interaction. There is less time browsing the site looking for what you need and more time finding solutions. Phoenix Audio Technologies has a support system that now encourages interaction and is more intuitive for both user and the company itself by bringing the two parties together faster and with more information about the others’ needs.



Reviews

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Web Development and Digital Marketing for a Robot Tutor Company

“Their level of support is really just priceless.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2019 - Ongoing
Project summary: 

eCuras redesigned a website. They added an e-commerce component and several informative pages. Their work is ongoing with spearheading a LinkedIn lead generation campaign and SEO efforts.

The Reviewer
 
2-10 Employees
 
Columbia, South Carolina
Laura Boccanfuso
CEO, Van Robotics
 
Verified
The Review
Feedback summary: 

The new website was received well and contributed to increased site traffic. The team is responsive, communicative, and supportive. eCuras is always prompt in making any necessary adjustments.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a robotics company. We developed smart robot tutors to promote learning for K-12 students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eCuras?

We were looking for someone to develop a really robust website and provide digital marketing services for us.

SOLUTION

What was the scope of their involvement?

They designed and implemented our website, pretty much from the ground up, with a few parts that were imported from our old site. Most of it was custom designed. The e-commerce component is completely new; They added pages with facts about the product, the team, and all the traction we’ve received.  

They’re also doing a lead generation campaign for us through LinkedIn. It’s our first foray into the marketing services agreement we’ve entered with them.

What is the team composition?

We work with two members of their team.

How did you come to work with eCuras ?

They were recommended by someone who was working for us at the time. They mentioned that they were really good at creating dynamic websites, so we reached out from there.

How much have you invested with them?

We’ve invested approximately $7,000.

What is the status of this engagement?

We began working with them in January, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen improvements in terms of website traffic, conversion, click-through rates, and several other factors. It’s with that success, that we decided to further engage with eCuras on SEO and the LinkedIn marketing campaign.  

Internally, everyone really likes the site.

How did eCuras perform from a project management standpoint?

Working with their team has been super easy. They’re very amenable to using different platforms to meet. We do video calls and screen-shares so we can look at things together and really be specific about what needs to be improved upon.

What did you find most impressive about them?

I think one of their best traits is that they are very responsive, which is hugely important since this is a public-facing platform. They usually respond to our questions or concerns in just a few hours. In fact, they’re typically already addressing the problem when they get back to us. Their responsiveness has been a tremendous lifesaver because we’re a very young company, and are constantly adding and changing things on a regular basis. We appreciate that they’re capable of making changes quickly. Their level of support is really just priceless.

Are there any areas they could improve?

I think one of the things they could improve on is giving us more involvement from other parts of their team. It would be great to have contact with more technical members of their team who can more directly answer our questions about SEO, for example. It might save us a little time and provide more insights for me, as a CEO. It’s not a huge drawback, though, since my points of contact have been great at communication.

Do you have any advice for potential customers?

We’ve been super happy. My advice would be to get on the phone and talk with them about your requirements, and your plans for the next several months or years. Talking with them on the phone, hearing their ideas, and looking at their mockups were what sold us as a company in the first place. They pretty much sell themselves.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer