eCommerceGuy

Challenge:

Dwarven Forge enlisted the help of eCommerceGuy to help build and manage the company’s paid media strategy on Facebook/Instagram and Google (specifically, YouTube) to supplement their organic growth. Never having engaged in paid media, they were at a complete loss of how to approach advertising their esoteric and hyper-niche, yet premium, product.

Solution:

eCommerceGuy heavily leveraged DwarvenForge’s creative team’s ability to produce studio-quality media and quickly built out a Prospecting, Retargeting, and Retention campaign on Facebook Ads using a proprietary method of building lookalike audiences. Once we had a baseline for performance, ECG leveraged the use of in-house automations to further optimize campaigns through bid tests and advanced scaling strategies.

Results:

Within the first three months of the engagement, Dwarven Forge had gone from $0/day in ad spend to $1,750/day at nearly 11.5X ROAS. We had undercut projected acquisition costs by nearly 124% and exceeded annual revenue goals in the first 103 days of our engagement.

Challenge:

Schoolyard Snacks - or Cereal School - came to eCommerceGuy before their product came online seeking guidance on paid media strategy to break out into the burgeoning low carb market. At the time they had just finished their formulation and were pre-revenue with no concept of how to market or sell their low carb cereal.

Solution:

To strengthen the impact of the brand’s launch and help amplify awareness efforts, eCommerceGuy crafted the Cereal School’s entire online marketing strategy with a focus on Facebook & Instagram Ads. eCommerceGuy built out their entire launch paid media strategy which included media buying and advisement on creative assets.

Results:

Through a thoughtful approach to prospecting, retargeting, retention, and internal advertising, eCommerceGuy was able to drive a 7X Return On Ad Spend on $X,XXX/day ad spend. The campaign to create demand for their product was so successful their production team struggled to produce ivnentory to keep up with the demand we were generating.

Challenge:

With a very strong retail presence in Home Depot, Bed Bath & Beyond, ACE Hardware, and Lowes, TubShroom was finding their online retail sales falling behind the growth experienced in brick-and-mortar. They retained eCommerceGuy to help with expanding their online presence and making TubShroom.com a profitable channel for the organization.

Solution:

Leveraging the strong company history, success, and press coverage, ECG created a strong foundational funnel-centric approach to their Facebook and Google ad strategy. By using a combination of strategic lookalike audiences and layered interest-based targeting, adjusting retargeting windows, and deployment of cost-cap and value-based campaigns, ROAS was strong from the initial launch and continued while scaling ad spend.

Results:

Within the first 30 days ROAS popped from a struggling 0.65X to 2.71X. Impression and frequency caps were also recognized allowing the brand to maximize the utility of creatives thereby reducing the cost associated with production and other creatives.This cost savings was re-routed back into ad spend to further push revenue.