Ecom Sharkss

BACKGROUND

Please describe your company and position.

I am the Manager of Huda Beauty’s online

Describe what your company does in a single sentence.

Huda Beauty is a cosmetics company that creates high-quality makeup, skincare, and beauty products designed to empower self-expression and creativity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecom Sharkss to accomplish?

• Design and Launch a High-Converting E-Commerce Website
• Integrate Secure Payment and Order Management Systems
• Optimize for Mobile and SEO Performance

SOLUTION

How did you find Ecom Sharkss?

Online Search

Why did you select Ecom Sharkss over others?

Company values aligned

How many teammates from Ecom Sharkss were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Huda Beauty E-Commerce Website Development
1. Website Design & User Experience

Custom, visually appealing website design reflecting Huda Beauty’s brand identity.
Intuitive navigation and responsive layout for desktop, tablet, and mobile.
Product pages designed to highlight details, images, and reviews effectively.
2. Product Management & Catalog Setup

Full setup of Huda Beauty’s product catalog including categories like makeup, skincare, and accessories (e.g., clutch).
High-quality product images, descriptions, pricing, and inventory integration.
Easy-to-use admin dashboard for managing products, stock, and promotions.
3. E-Commerce Functionality

Secure checkout system with multiple payment options (credit/debit cards, PayPal, etc.).
Cart, wishlist, and order tracking features for a smooth shopping experience.
Integration with shipping and fulfillment systems to automate delivery updates.
4. SEO & Performance Optimization

On-page SEO setup to improve visibility in search engines.
Fast-loading pages and mobile-friendly design to maximize user engagement.
Analytics setup to track traffic, conversions, and customer behavior.
5. Testing & Quality Assurance

Rigorous testing across devices, browsers, and screen sizes.
Functional testing for forms, checkout, and payment gateways.
Security checks to protect customer data and prevent breaches.
6. Key Deliverables

Fully functional e-commerce website hosted on a secure platform.
Complete product catalog setup with high-resolution images.
Integrated payment and order management systems.
Responsive design optimized for mobile and desktop.
SEO-ready pages and performance optimization.
Admin training and documentation for website management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Ecom Sharkss successfully boosted Huda Beauty’s online performance, evidenced by a significant increase in sales, including popular items like the clutch. The website’s fast, mobile-friendly design improved user engagement, reducing bounce rates and increasing session duration and conversion rates. 
Streamlined order management and secure payment integration enhanced operational efficiency, while SEO optimization and high-quality product pages drove higher organic traffic and better search engine visibility, demonstrating clear progress and measurable success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ecom Sharkss demonstrated excellent project management throughout the development of Huda Beauty’s e-commerce website. They delivered all major milestones and key deliverables on schedule, ensuring the website launch was smooth and timely. 
The team was highly responsive to our needs, providing clear communication, promptly addressing feedback, and making adjustments whenever required. Their organized approach and proactive updates ensured the project stayed on track and met all expectations.

What was your primary form of communication with Ecom Sharkss?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Ecom Sharkss was their ability to combine technical expertise with a deep understanding of brand identity, creating a website that not only functions flawlessly but also reflects Huda Beauty’s style and vision. Their responsiveness, attention to detail, and proactive problem-solving made the entire process seamless, while their creative approach ensured a visually stunning and highly functional e-commerce platform that stands out in the market.

Are there any areas for improvement or something Ecom Sharkss could have done differently?

While Ecom Sharkss delivered excellent results overall, one area for potential improvement could be more frequent early-stage updates during the design phase. Receiving incremental previews of the website earlier might have allowed for even quicker feedback and minor adjustments. Additionally, expanding proactive recommendations for marketing or UX enhancements could further elevate the platform’s performance.

BACKGROUND

Please describe your company and position.

I am the Designer of Casper

Describe what your company does in a single sentence.

Casper is a direct-to-consumer sleep products company that designs and sells mattresses, pillows, bedding, and related sleep accessories through its ecommerce platform and retail partnerships.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecom Sharkss to accomplish?

• To redesign and optimize our ecommerce website to improve user experience and increase conversions
• To enhance website performance, speed, and mobile responsiveness for better customer engagement.
• To implement tracking, integrations, and scalable ecommerce solutions to support long-term online growth.

SOLUTION

How did you find Ecom Sharkss?

Online Search

Why did you select Ecom Sharkss over others?

High ratings

How many teammates from Ecom Sharkss were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ecom Sharkss was hired to manage a complete ecommerce website redesign and optimization project for Casper.com. The scope included UI/UX restructuring of the homepage, product pages, and checkout flow to improve navigation and conversion performance. They developed a fully responsive design optimized for desktop, tablet, and mobile devices. The team also worked on performance optimization to improve loading speed and site stability. In addition, they integrated payment gateways, tracking tools, and analytics systems to monitor customer behavior and sales performance. The key deliverables included a redesigned website interface, optimized checkout system, improved mobile experience, technical integrations, and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in improved conversion rates due to a streamlined checkout process and enhanced product presentation. User engagement increased, reflected by longer session durations and reduced bounce rates. Mobile sales performance improved significantly after implementing responsive design and performance optimization. Overall site speed and user experience enhancements contributed to stronger online revenue growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ecom Sharkss demonstrated professional and organized project management throughout the engagement. They delivered project milestones on time and maintained consistent communication. The team was responsive to feedback, quickly addressed revisions, and adapted to evolving requirements when necessary. Regular updates and structured timelines ensured transparency and smooth collaboration.

What was your primary form of communication with Ecom Sharkss?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Ecom Sharkss was their strong understanding of ecommerce conversion strategy combined with modern design execution. They aligned visual branding with performance-focused functionality, ensuring the website was both aesthetically strong and optimized for sales growth.

Are there any areas for improvement or something Ecom Sharkss could have done differently?

They could further enhance their services by offering more detailed post-launch performance reporting and proactive optimization recommendations to help clients continuously improve after the initial website deployment.